Body Fat Measurement Market To Rake USD 1,394.63 Mn By 2032

Published Date : 27 Nov 2023

The global body fat measurement market size reached USD 732.6 million in 2022 and is projected to be worth around USD 1,394.63 million by 2032, growing at a CAGR of 6.7% during the forecast period from 2023 to 2032.

Body Fat Measurement Market Size and Growth Rate 2023 To 2032

Market Overview

Body fat measurement provides access to an individual's body fat content. Body fat leads to obesity and could also be the reason for various chronic diseases. Body fat is mainly measured to track the health status of an individual. There are several different factors that affect body fats such as lack of physical activity, excessive stress, unhealthy lifestyle, changes in eating habits, and others. Devices such as bioimpedance analyzers, hydrostatic weighing, DEXA (Dual-Energy X-Ray Absorptiometry), air-displacement plethysmography, and others are used to measure body fat. The market caters to fitness enthusiasts, healthcare professionals, and individuals who aim to monitor their body fat.

In August 2023, Samsung, a pioneer in consumer electronics unveiled the latest models of the Samsung Galaxy Watch 6 series with a more personalized health experience and sleep tracking. An upgraded mobile experience is designed to help users build healthier habits every day.

Major factors driving the body fat measurement market in the upcoming period include growing awareness for health and fitness, dynamic change in lifestyle, rising incidence of obesity, increasing prevalence of metabolic disorders, rising number of fitness enthusiast, and technological advancements. In addition, supportive government initiatives for awareness and obesity control are anticipated to witness growth. 

Regional Insights

North America is expected to hold the largest market share in the upcoming period owing to the increasing awareness regarding maintaining proper body weight, the rising prevalence of metabolism disorders, the growing burden of obesity, and increasing demand for advanced body fat measurement technologies. Moreover, a massive shift towards digital health solutions and the rapid adoption of wearable fitness devices with body fat measurement capabilities are expected to fuel the market’s growth in the coming years. Obesity is becoming a more common and serious disease and cases are growing rapidly in the United States. 

For instance, as per the data from the US Centers for Disease Control and Prevention, in 2022, the United States had nearly 35% of adults with obesity, up from 19 states in 2021. 10 years ago, the CDC said, no state had an adult obesity prevalence at or above 35%.  

Furthermore, according to Harvard University, nearly 2 out of 3 U.S. adults are overweight or obese (69 percent) and one out of three are obese (36 percent). If the trend continues to grow then by 2030 it is estimated that nearly half of all men and women will be obese. The burden of obesity is critical because it is associated with various chronic diseases, including type 2 diabetes, stroke, heart disease, arthritis, some cancers, and others. The rapidly increasing prevalence of obesity is projected to increase United States healthcare spending by USD 170 billion each year (including billions by Medicare and Medicaid).  Thus, this is expected to propel the market growth in the region during the forecast period.

Body Fat Measurement Market Scope

Report Coverage Details
Market Size in 2023 USD 778.02 Million
Market Size by 2032 USD 1,394.63 Million
Growth Rate from 2023 to 2032 CAGR of 6.7%
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Market Dynamics


Increasing prevalence of chronic disorders 

Obesity is becoming a very common and serious disease. Obesity can lead to several chronic diseases such as cardiovascular diseases, stroke, arthritis, sleep apnea, and Type 2 diabetes. As per the report of the Institute for Health Metrics and Evaluation in June 2023, more than half a billion people are living with diabetes globally, affecting men, women, and children of all ages in every country and it is estimated diabetes cases to rise from 529 million to 1.3 billion in the next 30 years. Thus, the increasing prevalence of chronic disorders globally is expected to drive the demand for devices used for measuring body fat while supporting the market’s expansion.  

Increasing health consciousness 

Increasing health awareness among individuals is expected to boost the growth of the body fat measurement market. In the view of fitness, increasing number of people are joining fitness clubs & gyms and yoga centers. Athletes and fitness enthusiasts focus on body fat measurements. Accurate assessments can help them to monitor their physical progress and o meet specific body composition goals. In addition, an increase in sedentary lifestyles is one of the key factors boosting the market growth in the coming years.


High cost of equipment

The body fat measurement market's expansion is anticipated to be constrained by the high cost of equipment. High quality and good accuracy body fat measurement devices are expensive which makes them less accessible. Such budget constraints may discourage for smaller fitness centers, healthcare facilities, or individuals to purchase and avail the services. Therefore, this is expected to hamper the market growth during the forecast period.   


Supportive government initiatives   

Multiple supportive government initiatives for health awareness and obesity control are expected to offer a lucrative opportunity for market growth in upcoming years. For instance, in March 2022, the National Obesity Strategy 10-year framework (2022-2032) was launched in Australia for action to prevent, reduce, and treat overweight and obesity. It emphasizes on prevention and includes steps to assist Australians who are living with overweight or obese to live a healthy lifestyle. Therefore, such favorable initiatives are projected to boost the body fat measurement market during the forecast period.

Technological advancements and business activities

The rapid technological advancements in fitness and wellness are projected to fuel the market’s expansion in the coming years. For instance, In October 2023, Xiaomi launched its latest health product, the Mijia Smart Body Fat Scale S400 at USD 14. It is designed to provide a detailed picture of the overall health status along with a specific focus on identifying hidden obesity and other health-related concerns. Prominent market players are focusing on effective partnerships to contribute towards industry growth. 

For instance, In January 2022, Orangetheory Fitness partnered with InBody to offer members the tracking of body composition and heart rate analytics. Such collaborations are expected to offer a lucrative opportunity for market growth.

Recent Developments

  • In January 2023, InBody announced the supply of body composition analysis devices to the U.S. Marine Corps. The company will provide InBody's bioelectrical impedance analysis (BIA) technology devices to assess the fitness tracking of marines.
  • In Jul 2023, Tempo announced the release of a large update adding a number of features, and the new services leverage the capabilities of both iPhone and AI. The new addition is the new Body Composition Scanner, which uses the depth camera sensors in an iPhone and provides measurements for both body fat percentage and body circumference.

Body Fat Measurement Market Players

  • Omron Corporation
  • Tanita Corporation
  • InBody Co., Ltd.
  • Beurer GmbH
  • Hologic, Inc.
  • General Electric Company
  • EmsiG
  • SECA GmbH & Co. KG
  • Bodystat Ltd.
  • COSMED Srl
  • Jawon Medical Co., Ltd.
  • RJL Systems
  • Maltron International Ltd.
  • ImpediMed Limited
  • Selvas Healthcare, Inc.

Segments Covered in the Report

By Product Type

  • Calipers
  • Bioimpedance Analyzers
  • Hydrostatic Weighing
  • DEXA (Dual-Energy X-Ray Absorptiometry)
  • Air-displacement Plethysmography
  • Others

By End-user

  • Hospitals & Clinics
  • Fitness Centers and Gymnasiums
  • Homecare Centre

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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