Diapers Market to Witness Growth 5.52% globally

Published Date : 05 Apr 2023

The size of the global diapers market is set to hit almost USD 104.73 billion by the end of 2032 and is poised to grow at a CAGR of 5.52% during the forecast period 2023 to 2032.

The diaper market's growth is driven by an inner liner composed of polypropylene that serves to maximize moisture absorption while preventing the soiling of the outer layer. 

Market Overview:

Diapers, often known as nappies, are a type of undergarment that allow the user to urinate or defecate without using a toilet by absorbing or storing waste products to stop them from soiling outer garments or the surrounding area.  A second person, typically a parent or caregiver, must change a child's diaper when it becomes soiled or moist. Diapers come in two varieties: hemp, cotton, and bamboo are just a few of the materials used to make washable, reusable cloth diapers. Disposable diapers are made of chemicals that act as absorbents and are discarded after use. These diapers' polypropylene inner linings hold onto or absorb waste to keep the outer fabric from becoming soiled. If diaper changes are not performed frequently enough, skin problems may appear near the diapered area.

The most important aspect for new parents to think about is baby hygiene. Maintaining the infant's cleanliness depends on the diaper industry. Changing underwear regularly is challenging because newborns urinate frequently. Regular underwear may potentially irritate skin and cause rashes if not promptly changed. There are adult diapers on the market in addition to baby diapers. These adult diapers are designed to help those with bladder problems. Age or delivery in middle age might cause bladder incontinence in women. Yet, the adult diaper market is not part of the overall diaper market.

Report Highlights

  • By Product, In terms of revenue, the cloth diaper market segment contributed significantly to the diaper market as a whole in 2022. The cost-effectiveness and sustainability of cloth diapers are their two main advantages over disposable ones. Additionally, they are more reusable, washable, and environmentally friendly than disposable diapers. The majority of the fabrics are chemical-free, biodegradable, and safe for use on young children's skin. Cloth diapers are made of wool or organic cotton, both of which are chemical-free, unlike disposable diapers, which are made of synthetic materials. Cloth diapers can also lead to a lower incidence of diaper rash because they are changed much more frequently than synthetic diapers. Using cloth diapers is practically more economical financially than using disposable diapers when done by a trained provider. When compared to disposable diapers, cloth diapers significantly reduce landfill area, raw material use, energy use, and water use.
  • By Distribution Channel, In 2022, a sizeable portion of overall revenue came from the Online Shops segment. To avoid the hassle of traditional retail stores, customers are flocking to e-commerce websites to make purchases from a wide range of options and take advantage of offers and discounts. The advantages of e-commerce websites over traditional sales channels are numerous. Even though modern commerce and convenience stores will continue to drive sales during the projected time, infant training nappy diaper sales are expected to grow at an incredible CAGR.

Diapers Market Market Report Scope:

Report Coverage Details
Market Size in 2022 USD 61.2 Billion
Projected Forecast Value in 2032 USD 104.73 Billion
Growth Rate 5.52% from 2023 to 2032
Largest Market North America
Second Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
By Product Type
  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
By Style
  • Tape
  • Pant
By Fragrance
  • Scented
  • Unscented
By Consumer Operation
  • Babies
  • Adult
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Regional Insight

In North America, the diaper market is expected to be prosperous. The largest market for diapers in the world is in North American nations. Diapers are a requirement in these countries since, in the majority of cases; both parents are working and have little free time to care for their children. High disposable income is another reason why parents choose to use diapers for convenience. Diaper usage will increase by xx% by 2022, making the region the world's largest diaper manufacturer. In this area, where literacy rates are high and people are well-versed in personal hygiene, the market for infant diapers has expanded.

An increase in the elderly population brought on by rising obesity rates is another factor driving the market for adult diapers. The market has grown as a result of the region's high per capita income and diverse product offerings. The future growth prospects of the diaper industry as a whole are also expected to be improved by the increased demand for biodegradable goods, supported by rising environmental concerns.

On the other hand, Asia Pacific is anticipated to account for a sizable portion of the global diaper market due to the growing use of strategies like acquisitions by major competitors to establish a firm footing in the industry. In the expanding region, this one has the second-largest diaper market. Diapers are becoming more common in India and other developing countries. The factors are urbanization and rising prosperity. Other countries, including China and Japan, are focusing on developing new diaper designs and environmentally friendly diaper materials.

The vast majority of infant diapers marketed worldwide are made in this country. The introduction of the three-child limit in China has significantly impacted how quickly the newborn diaper market has expanded. Large corporations also noticed an increase in sales to the inland markets as a result of a more robust distribution network and the obvious accessibility of many brands in the local marketplaces. Another factor driving up diaper sales in the area is India.

Market Dynamics


Growing geriatric populations and increased hygiene awareness

The diaper market is about to undergo considerable change as a result of the increase in older people globally. As the population ages, incontinence diseases are becoming more widespread among people. For instance, more than 13 million Americans are currently affected. It affects older women more frequently than men (2 to 1) due to several factors. In the developing countries of APAC, including South Korea, Thailand, China, India, and South Korea, a sizable portion of the population is older. As adult incontinence products have become more widely available and known for their benefits, older adults are using adult diapers at higher rates.


Chemicals used in manufacturing and diaper disposal

The primary issues relate to the use of chemicals in diaper manufacturing and disposal. Diapers are made from chemical and synthetic materials that are made to absorb liquids and turn them into a gel. These chemicals may harm newborns because many of them have been linked in scientific studies to infant skin issues, chemicals that cause cancer, mild dermatitis, and other possible adverse health effects. The phthalates found in diapers harm the endocrine system and can cause hypertension.


Large demand from the construction and automobile industries

The market for baby diapers in 2021 contributed significantly to overall revenue. Several factors are driving the expansion of this market, including rising birth rates, rising disposable income, improved knowledge of infant hygiene, and an increase in working parents. Diapers are essential to good baby care because babies wear them to contain their feces until they are typically potty trained or are newborns.

The sector for newborn diapers is expanding as a result of two key factors: increasing economic purchasing power and population growth. Biodegradable diapers are being developed by producers, researchers, and developers to ensure the security of newborn hygiene. Businesses also use these items to make baby diapers that are all-natural, hypoallergenic, and sustainable.


The issue regarding disposable and recycling diapers

The cost of disposal has increased diaper use in a number of places. Diapers are single-use items, so they must be thrown away after each use. Since they cannot be processed again, they are typically disposed of in landfills. The majority of the trash that was thrown away and left behind contains things that are bad for the environment and could result in major issues in the future. Diapers are not recommended due to the negative effects that environmentalists have repeatedly documented. These problems limit the market for diapers.

Recent Development

  • May 2021, A brand-new hybrid diaper from Pampers combines reusable and disposable elements. The Pure Protection Hybrid Diaper uses tried-and-true Pampers technology to deliver improved dryness and leak protection from a diaper that consumes 25% less disposable materials.
  • January 2020, The leading brand of Nobel hygiene, friend dry pants, released a digital film to promote incontinence education and to persuade users to shun stigma. It is anticipated that the market will expand during the forecast period as a result of growing consumer awareness and the propensity to use adult diapers.

Major Key Players:

  • Bumkins Finer Baby Products Inc.
  • Domtar Corporation
  • Essity Aktiebolag (pubI)
  • Hengan International Group Limited
  • Johnson & Johnson
  • Svenska Cellulosa Aktiebolaget SCA (pubI)
  • Kao Corporation
  • Nobel Hygiene Private Limited
  • Oji Holdings Corporation
  • The Proctor & Gamble Company
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Ontex BVBA
  • Vivia International Private Limited
  • Turkosan Hijyen Ltd.
  • Bumpadum Manufacturing and Traders Private Limited
  • Nile Converting Co.
  • Avgol Ltd.
  • Hunan Kings diaper Co. Ltd.

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