July 2022
25 Sep 2024
The global optical brighteners market size reached USD 1.93 billion in 2023 is predicted to surpass around USD 3.83 billion by 2034, rising at a 6.42% CAGR from 2024 to 2034. Optical brighteners are used in many industrial sectors including cosmetics, textile whitening, fiber whitening, paper brightening, detergent whitening, etc., driving the growth of the market.
The optical brighteners market refers to buyers and sellers of optical brighteners, which are synthetic chemicals added to liquid and detergent powder to make clothing appear cleaner, brighter, and whiter. Optical brighteners are chemical compounds that absorb light in ultraviolet and violet regions and remit it in the blue region by the phenomenon of fluorescence. Optical brighteners are also called fluorescent whitening agents (FWAs). Optical brighteners are used in color brightening or correcting additives in modern cosmetic formulas like eye makeup, conditioners, and shampoos.
Advanced technologies driving the market
Advanced technology used in optical brighteners helps the growth of the optical brighteners market. The advancements in applications and formulation technologies help to create more versatile and effective optical brighteners by increasing their use in many applications. The adoption and development of advanced technologies, including artificial intelligence (AI) and smart automation, help to GDP growth and productivity. The benefits of advanced technologies include convenience and accessibility, automation, medical breakthroughs, communication revolution, productivity and efficiency, etc., and they help the market’s growth.
Recent Development in the Optical Brighteners Market by Colgate
| Company Name | Colgate |
| Headquarters | New York, New York, United States |
| Development | In March 2024, Colgate launched the first purple toothpaste, ‘Colgate Optic White Purple.’ It instantly corrects color yellow tones with the very first brush. The new purple toothpaste, which is an all-purple formula, contains purple brighteners in each tube and includes Colgate’s exclusive and innovative Micro-polishing Technology. |
Recent Development in the Optical Brighteners Market by Unilux
| Company Name | Unilux |
| Headquarters | Salmtal |
| Development | In September 2024, a new UniPRINT print monitoring system was launched by Unilux at Labelexpo. It is developed for print runs with UV visible coating and inks or optical brighteners. The system gives printers the power to see defects at full production speed. |
North America is estimated to grow significantly during the forecast period of 2024-2034. The strong manufacturing capabilities and advanced technologies are driving industrial expansion in the U.S. The rising adoption of optical brighteners in many applications like security, textiles, detergents, paper, and packaging contributes to the growth of the growth of the market in the North American region. Increasing emphasis on good quality consumer products, constant advancement in product formulations, and strong industrial sector contributing to the growth of the market.
Asia Pacific dominated the optical brighteners market in 2023. The expansion of industries such as paper and textile industries in countries like India and China contributed to the market’s growth. Rising demand for optical brightener-based products like detergents and soaps is contributing to the growth of the optical brighteners market. Globally, the top 3 exporters of optical brightening agents are Indonesia, China, and India. India is leading the world in optical brightening agent exports with 6180 shipments, China with 2352, and Indonesia with 708 shipments. Globally, the top 3 importers of optical brighteners are India, Bangladesh, and Vietnam. India leads the world in optical brighteners imports with 4741 shipments, Bangladesh with 2619, and Vietnam with 2022 shipments.
Optical Brighteners Market Highlights
| Report Attribute | Key Statistics |
| Market Revenue in 2024 | USD 2.05 Billion |
| Market Revenue by 2034 | USD 3.83 Billion |
| CAGR | 6.42% |
| Quantitative Units | Revenue in USD million/billion, Volume in units |
| Largest Market | North America |
| Base Year | 2023 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Sustainability trends and regulatory compliance:
The increasing sustainability in many industries led to rising investments in the development of eco-friendly optical brighteners, which helped the growth of the optical brighteners market. Regulatory frameworks tend toward sustainable chemicals to shape the growth of the market. Strict regulations for chemical use in products can help the market flow. Companies may be required to comply with many environmental regulations, improving the formulation of safe optical brighteners.
Optical Brighteners Market News
Segments Covered in the Report
By Chemical Type
By Application
By End-use
By Geography
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