Prepared Flour Mixes Industry Significantly Influenced by Rising Demand in Bakery Goods

Published Date : 08 May 2023

The global prepared flour mixes industry revenue surpassed USD 29.8 billion in 2022 and it is expected to increase to approximately USD 55.3 billion by 2032 with a noteworthy CAGR of 6.38% from 2023 to 2032. Over the projection period, the industry's growth is anticipated to be significantly influenced by the expanding urban population and the demand for bakery goods.

Market Growth:

The powder made from pounded wheat is referred to as "flour". Milling is the process of pulverizing wheat to create a fine powder. The endosperm and its surrounding layers can be removed from the whole wheat grain during the milling process before the remaining material is combined to create the flour.

Protein fragments called glutenin and gliadin, which are found in flour, combine with moisture in a recipe to form gluten. These proteins are physically broken down into tiny bits during mixing, exposing the sections that love wetness and facilitating better blending between the two components. Gluten is the enchanted, elastic material that retains and captures the erupting air bubbles from the leavening gas. Additionally, gluten enables you to create delicate pastry sheets that won't crumble. It expands like a net during baking to confine the rising air bubbles as they grow. The structure of the baking recipe is created when the stretched flour proteins are set at a particular stage of baking.

Regional Snapshot:

By contributing more than 40.2% of total revenues, North America held the industry's top position in 2022. Due to the technological involvement of local and international major actors in developing product portfolios, it is projected that flour mixes will be prioritized in countries including the United States, Canada, and Mexico.

Due to the continued expansion in the food and beverage sector, the prepared flour mixes industry in the United States is anticipated to expand quickly. Large-scale production of wheat-based food items leads to high levels of product consumption. Therefore, it is anticipated that the use of healthy wheat flour will fuel sales of four mixes in the United States.

The European continent is the second-largest user of prepared flour blends. During the predicted timeframe, industry expansion in the European area will be driven by the ongoing requirement for fresh products. In Europe, specialty bread is becoming more and more well-liked, which is anticipated to boost industry expansion.

The Asia Pacific area will have the fastest compound annual growth rate due to the rising demand for prepared mixes in Australia, India, Japan, Malaysia, and China. Due to the requirement to commemorate numerous events, there is a greater need for pastries, muffins, and cakes. The world's emerging countries have seen an increase in outdoor food consumption as well.

Prepared Flour Mixes Industry Report Scope:

Report Coverage Details
Market Revenue in 2023 USD 31.7 Billion
Projected Forecast Revenue in 2032 USD 55.3 Billion
Growth Rate from 2023 to 2032 CAGR of 6.38%
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Market Dynamics:

Drivers: Rising demand in the bakery business

The demand for confectionery and bakery preparations is much larger in bakery shops throughout the world due to the rise in sweets consumption. In addition, as the industry grows more competitive, producers are picking high-quality ingredients to create a competitive edge. Because they aid in minimizing flaking in pastries and improving crumb uniformity, prepared flour mixes, such as batter, pastry, and bread mixes, have gained a lot of popularity in bakeries. The industry demand is anticipated to increase as bakery establishments are forced to produce things in quantity. The demand for prepared flour mixes is anticipated to soar as a result of the rising use of prepared flour mixes by industry players to enhance the quality of baked products, driving the industry's expansion.

Restraints: Regulations that are too strict will impede industry expansion.

The industry will experience slower development throughout the projected period as a result of the numerous quality problems with manufactured goods that have led to product recalls in the past. Many countries throughout the world have strict rules in place to supply high-quality food items, which will further impede the industry's expansion.

Opportunities:  Shift in consumer preferences toward ready-to-eat food

Around the world, these flour mixtures are frequently used in pastries, muffins, donuts, cookies, biscuits, and other baked products. Furthermore, customers are looking for better food options, such as value-added baked goods, due to growing health concerns and an aging population.

Additionally, the desire of consumers for ready-to-eat foods is increasing the demand for bread and cakes, which is speeding up the sales of prepared flour mixes. Ingredients in pre-made flour mixes also contribute to calorie reduction and offer extra nutrients including vitamins, necessary fats, and carbohydrates. In order to achieve quick and crisp browning during frying, a variety of prepackaged flour mixes, including pastry mixes, batter mixes, and bread mixes, are being used.  These and other factors will increase demand for flour mixes in the upcoming years.

Product Insights:

The sector with the largest revenue share in the past was the bread mix. Bread mix is a fantastic substitute when the right ingredients are used in the right amounts. The bread's flavor is preserved because sugar and salt are added in the right amounts. When such mixtures are utilized by amateurs, the food's quality and flavor are preserved.

In the upcoming years, there will likely be a rise in the demand for prepared flour mixes in the baking and confectionery industries. The demand for these items has increased as a result of several lifestyle changes in both developed and emerging countries. Changes in laws and regulations are also anticipated to fuel this segment's industry expansion.

Application Insights:

The bakeries will produce the most money in the upcoming years. Bread, pastries, cakes, and muffin consumption have all dramatically increased. Because consumers are always looking for new flavors of muffins, pastries, and cakes, the demand for these prepackaged mixes will increase.

The food processing sector is another that is anticipated to have substantial expansion in the upcoming years. Since working people make up the bulk of the world's population, the demand for packaged and ready-to-cook meals will increase dramatically. The rise of the industry is being driven by donuts, waffles, and pancake rolls.

Recent Development:

  • In 2021, King Arthur Baking introduced pancake mixtures. Five flavors—Confetti traditional, gluten-free classic, carb-conscious mix, buttermilk, and gluten-free protein—were released on the industry.
  • To capture a greater share of the Asian industry, Nisshin Seifun Group launched its first premix facility in Vietnam in December 2019. The company will be able to expand its product range, utilize its strong distribution network, and benefit from the nation's plentiful human resources thanks to this relocation.

Major Key Players:

  • ADM
  • Lesaffre
  • Bakels Group
  • Associated British Foods plc
  • Allied Pinnacle Pty. Ltd.
  • Intermix
  • Rich Products Corp.
  • Nisshin Seifun Group Inc.
  • Yihai Kerry
  • Nitto-fuji International Vietnam Co., Ltd.
  • Pondan (PPMI)
  • Interflour Group Pte. Ltd.

Market Segmentation:

By Product

  • Bread Mix
  • Pastry Mix
  • Batter Mix

By Application

  • Household
  • Bakery Shop
  • Food Processing Industry
  • Others

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