Femtech Market Size, Share, and Trends 2024 to 2033

Femtech Market Size and Companies

The global femtech market size was USD 51.25 billion in 2023, accounted for USD 55.86 billion in 2024, and is expected to reach around USD 121.33 billion by 2033, expanding at a CAGR of 9% from 2024 to 2033.

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Femtech Market Key Takeaways

• North America led the global market with the highest market share of 38.64% in 2023.
• By product, the wearable devices segment held an 80% revenue share in 2023.
• By end user, the diagnostic services segment is expected to drive growth at a CAGR of 13.5% between 2024 to 2033.

U.S. Femtech Market Size and Growth 2024 to 2033

The U.S. femtech market size was estimated at USD 13.89 billion in 2023 and is predicted to be worth around USD 34.70 billion by 2033, at a CAGR of 9.6% from 2024 to 2033.

The North American region has dominated the market in the past and it is expected to grow well in the forecast period. Availability or smartphone has created demand for these smart solutions. Availability of various applications on these smartphones and the introduction of variable devices rather smart wearable devices shall help in tracking various health aspects of a woman. There has been an increased awareness regarding the preventive care.

Initiatives taken by the government in the North American region are helpful in increasing the spending on the Your period the availability of various factors that provide access ability to the advanced technologies and applications will drive the market growth in the Asia Pacific region. Advanced network connections will help in increasing the adoption of these technologies in the coming years. Asia Pacific region is expected to grow with largest CAGR in the coming years.

Market Overview

Increasing funds for introducing various innovative products and strategies will help in the growth of the market that address the health issues of the women. in order to help the women to achieve their health needs the manufacturers are concentrating on providing wearable devices in the market and there's an increased use of various mobile applications that are provided with advanced features. The increased use of these devices and the applications will help in ensuring better health of the women population. These applications are extremely beneficial in tracking the well-being as well as the health of the females. 

In order to understand the women's fertility and to help in managing her pregnancy a smart ring was introduced in the market in the year 2021. There are many other market players that are constantly focusing on providing devices and applications that are integrated for the betterment of the women population across the globe. There's a constant focus of the manufacturers for improving their products and solutions to provide more innovative solutions in order to get the desired results from the women population. Doesn't increased awareness regarding the importance of the active addressing of various health issues of the women population and this shift let us help in normalizing most of the women health issues will create opportunities for the growth of the market during the forecast period. Due to the availability of various tailor-made health care facilities help women in understanding their body better and it also helps them in managing various problems associated with their health.

The COVID-19 pandemic had affected the market most of the health care systems one negatively affected during the pandemic. Although after the pandemic the femtech solutions market shall have a better growth as there shall be an increased adoption of various health care facilities available for the women population. Increase in the initiatives taken by the market players to gain a competitive edge in the market shall drive the market growth. Recent health care companies or the startups have come up with various products due to their increased focus on the women health.

Femtech Market Growth Factors

• There is a growing demand for the global femtech market due to an increased awareness regarding the health among the women across the globe.
• Do it word growing awareness regarding the various health issues associated with women and normalizing the awareness drives regarding the symbol drive the market growth during the forecast period.
• Increased use of the smartphones, digital literacy, increased purchasing power, Internet connection, availability of the infrastructure of the digital health will drive the market growth during the forecast period.
• There are many steps taken by the government as well as the startups that are continuously focusing on the Women's Health which shall be helpful in providing greater opportunities for the growth of the market during the forecast period.
• There is also a growing demand for different types of wearable devices theater the increased demand of the smart devices is expected to help in the growth of the market and the development of the market in the coming years period there's a large amount of investment coming through the people that seek opportunities in the untapped markets.

In most of the developed nations there has been a growing importance for women health. Previously in these nations women health has always been the focus. Although the market is expected to grow well in the developed nations in the coming years due to the introduction of the digital technology which shall be helpful in managing the health of the women population in these nations. When it comes to the developing nations of the world the increased use of the smartphones and availability of Internet has provided the women population with various awareness campaigns and applications that help in improving their awareness regarding their health and the options available to do so. Women have an increased access to all of these facilities even in the most remote areas. All of these factors shall help in the growth of the market during the forecast period. In the developing nations recently there has been seen or growth regarding the awareness of women health.

Urbanization and improved literacy rates have been instrumental in creating this kind of awareness. Also the increased number of dual income households in the developing nations across the globe has played an instrumental role in creating an awareness regarding the importance of the women health. In the recent years it has been noted that there has been an increase in the chronic and the other types of diseases that affect women. And the growing number of these cases has provided opportunities for the growth of the market or the solutions. A new entrance in the market and the existing market players are constantly trying to gain a competitive edge in the market by shifting their focus from the solutions provided for other reasons to the women market. Also these major market players are investing in research and development activities which will play an instrumental role in the growth of the femtech market during the forecast period.

Growing initiatives taken by the government of the developing nations shall also be of importance for the growth of the femtech market in the developing nations and the remote areas. Many products related to women healthcare are launched in the market that address the concerns regarding pregnancy, reproduction, chronic disorders, mental health, miscarriages, stillbirths and birth complications. These products also help in addressing the issues like depression, anxiety as well as hormonal imbalance among the women population.

Femtech Market Scope

Product Insights

The wearable devices segment accounted highest market share in 2023. Increase the wareness regarding the health of the remove the market for the devices is expected to grow well during the forecast period. The existing wearable devices in the market have been improved in the recent years to be seen as an important device which helps in rendering value care. Increased penetration of the smartphones even in the remote areas and the availability of Internet services along with a good battery life of the smartphones or some of the reasons why the devices shall have a greater market share or they shall be in greater demand due to their increased use among the female population. Due to the research and technological advancements the designs of these devices have created a greater demand. Increased use of the mobile applications that help in understanding the various aspects of the healthcare shall also be instrumental in the growth of the market during the forecast period.

The network infrastructure has seen improvement in the recent years and it is expected to provide improved services that help in increasing the demand for various applications available on the smartphone. Increased use of smartphones has created demand for these health applications. These applications help women in managing the fertility and ovulation time, they help in tracking their periods, they are extremely beneficial in managing pregnancy, and these applications can also be used in understanding though sexual well-being of a woman. Due to the increased use of such features in the applications the market is expected to grow well for the devices market in the coming years.

Application Insights

On the basis of application, the reproductive health segment dominated the market with largest market share in 2023. In most of the countries reproductive health is of prime importance amongst the women. Increased add option of various softwares and services help in the treatment of various conditions associated with the reproductive health. New products are offered in the market that shall be instrumental in improving the conditions of various untreated diseases. Also, the entry of various startups in the market shall help in offering new products

End User Insights

On the basis of the end user, diagnostic centers hit the highest revenue share in 2023. There is a growing demand for the detection of various infectious diseases as well as the chronic diseases due to which the market is expected to grow well during the forecast period. There is a growing demand for the telehealth solutions which I have helped in efficient diagnosis through the homes of the patients. During the pandemic the telehealth solutions war and greater demand as it helped in diagnosing various diseases in the patients even during the times of restricted movement and social distancing restrictions.

The direct-to-customer segment held a revenue share of 31% in 2023 and growing at a CAGR of 12.5% from 2024 to 2033.

Femtech Market Companies

• Flo Health, Inc
• Withings
• Natural Cycles USA Corp
• Glow, Inc
• Clue by Biowink GmbH
• Google, Inc
• Apple, Inc 
• Fitbit, Inc

Recent Developments

• Sustain natural was acquired by Grove collaborative in the year 2019 and this acquisition aims at improving the market position of the organization as well as the improvement in the product portfolio.
• Psychedelic derived medicines were developed in the year 2021 by Eastra Health, These medicines will be helpful in treating menopause and PMS

Segments covered in the report

By Product

• Wearable Devices
• Mobile Applications
• Fitness & Nutrition
• Menstrual Health
• Fertility Management/ Assisted Reproductive Technology Apps
• Pregnancy Tracking & Postpartum Care
• Menopause
• Disease Management
• Others

By Service

• Diagnostics
• Monitoring
• Therapeutic

By Application

• Reproductive health
• Pregnancy and nursing care
• General Healthcare
• Pelvic and uterine health care

By End User

• Diagnostic centers
• Surgical centers
• Hospitals
• Fertility clinics
• Direct to consumer

By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Malaysia
• Philippines
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa