Women’s Health App Market (By Type: Fitness & Nutrition, Menstrual Health, Disease Management, Pregnancy Tracking, Menopause, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2021 - 2030


The global women’s health app market was estimated at USD 2.3 billion in 2021 and expected to reach USD 10.0 billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 16.5% during the forecast period 2021 to 2030.

Women's Health App Market Size 2021 to 2030

Growth Factors

The rising penetration of internet and growing adoption of smartphones amongst the population is boosting the demand for the women’s health app. The women health apps provides assistance regarding tracking & prediction of ovulation, body health, weight management, menstrual cycles, and various other health related concerns. The rising disposable income in the hands of women owing to the rising participation of women in the workforce is a major factor the boosts the adoption of smartphones and women health apps across the globe. The women health apps keeps a track of the users health related information that can be used by the doctors and physicians in providing better and effective treatment to the patient. Therefore, medical devices manufacturing companies are co-operating with the app developers in order to develop diagnosis and monitoring applications that can further co-ordinate with the doctors while any medical urgency or treatment. All these factors are expected to drive the demand for the women’s health app across the global women population.

The increased number of women employment, sedentary lifestyle, unhealthy food habits, lack of proper nutrition, and rising burden of diseases have resulted in the higher consumer expenditure in healthy and wellness products and services across the globe. Moreover, the rising awareness among the women population regarding the availability of various health and fitness apps have propelled the demand for the women’s health app. The market is flooded with the presence of numerous period or menstruation tracking apps as it helps in tracking flow and other symptoms. Furthermore, women are more concerned regarding their aesthetic looks and appearances that propels them to opt for diet and weight management related apps. Hence, the rising women population especially in the underdeveloped and developing economies presents a lucrative growth opportunity for the market players in the forthcoming years. The rising adoption of latest technologies like AI and machine learning is expected to contribute significantly towards providing personalized and efficient services to the customers.

The recent outbreak of the COVID-19 pandemic has resulted in the increased adoption of digital technologies across various industries. Most of the consumers as well as manufacturers of various products opted for the digital mediums for delivering and buying goods and services. The pandemic rapidly had rapidly driven the adoption of smart devices and internet across the globe. Health apps are overseen as a boon at present and for the upcoming future. According to a report by Forbes, the health apps have witnessed an upsurge of around 40% during the pandemic.

The adoption of internet and smart phones are expected to surge in the upcoming years. According to ITU, around 4 billion of the global population were using the internet at the end of 2019. This number of internet users are expected to rise due to various factors such as rising adoption of smartphones, rising urbanization, rising penetration of 5G technologies, and rising affordability of mobile data. All these factors are estimated to drive the growth of the global women’s health app market during the forecast period.

Type Insights

Based on type, the menstrual health segment accounted 38% revenue share in 2021. Menstruation tracking apps are being widely adopted as these apps effectively helps in tracking changes to period cycle that may be an indicator of a potential health issue. It also helps in avoiding pregnancies by tracking the time for taking contraceptive pills. These factors are boosting the adoption of women’s health apps among the women population, globally.

Women's Health App Market Share, By Type, 2020 (%)

The fitness & nutrition segment is estimated to be the most opportunistic segment during the forecast period. This may be attributed to the rising health awareness, rising disposable income, rising consumer expenditure on health and wellness, and desire to stay healthy and active. Moreover, rising influence of the social media influencers regarding the importance of staying healthy and fit is boosting the demand for the women’s health app among the young women population.

Regional Insights

Based on region, North America accounted 41% revenue share in 2021. This is attributable to various factors such as increased health consciousness, increased disposable income, increased women employment, and higher population of internet users. Moreover, higher women population coupled with increased adoption of smart devices such as smartphones, laptops, and tablets has significantly contributed towards the market growth in this region in the past few years. According to NCBI, over 40,000 health apps were available for download on Apple iTunes store in 2013 in US. The higher adoption rate of health apps in the developed nations like US and Canada is significantly fostering the growth of the women’s health app market across North America.

Women's Health App Market Share, By Region, 2020 (%)

The, Asia Pacific is estimated to be the most opportunistic market during the forecast period. Asia Pacific is characterized by huge and rising population, rising urbanization, increased government focus on women empowerment, increasing rate of women employment, and rapid growth of the IT infrastructure in the region. All these factors are expected to ramp up the demand and growth of the women’s health app market during the forecast period.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing.

In September 2020, Health & Her Ltd. launched a women health app to enable women user to navigate menopause.

In March 2021, Clue acquired the approval from the FDA for the Clue Birth Control App that can predict ovulation.

The various developmental strategies like acquisition and new product launches with latest and innovative features fosters market growth and offers lucrative growth opportunities to the market players.

Some of the prominent players in the global women’s health app market include:

  • Apple, Inc.
  • Clue
  • Fitbit, Inc.
  • Fio Health
  • Glow Inc.
  • Withings
  • Google, Inc.
  • Ovia Health
  • DOT
  • NURX, Inc.

Report Scope of the Women's Health App Market

Report Highlights Details
Market Size USD 10 Billion by 2030
Growth Rate CAGR of 16.5% From 2021 to 2030
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Type, Region
Companies Mentioned Apple, Inc., Clue, Fitbit, Inc., Fio Health, Glow Inc., Withings, Google, Inc., Ovia Health, DOT, NURX, Inc.

 

Segments Covered in the Report

By Type

  • Fitness & Nutrition
  • Menstrual Health
  • Disease Management
  • Pregnancy Tracking
  • Menopause
  • Others

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

Frequently Asked Questions

What is the current size of women’s health app market?
The global women’s health app market size was reached at USD 2.3 billion in 2021 and is projected to hit USD 10 billion by 2030.
The global women’s health app market is expected to drive growth at a CAGR of 16.5% from 2021 to 2030.
The rising penetration of internet and increasing adoption of digital devices like laptops, tablets, and smartphones is expected to drive the global women’s health app market.
The major players operating in the women’s health app market are Apple, Inc., Clue, Fitbit, Inc., Fio Health, Glow Inc., Withings, Google, Inc., Ovia Health, DOT, NURX, Inc..
The North America region will lead the global women’s health app market in near future.

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