Women’s Health App Market Size, Share, and Trends 2025 to 2034

What is the Women's Health App Market Size?

The global women's health app market size is accounted at USD 4.30 billion in 2025 and predicted to increase from USD 5.15 billion in 2026 to approximately USD 19.88 billion by 2034, representing a CAGR of 18.66% from 2025 to 2034.

Key Takeaways

• North America contributed more than 41% of revenue share in 2024.
• Asia-Pacific is estimated to expand at the fastest CAGR from 2025 to 2034.
• By Type, the menstrual health segment has held the biggest revenue share of 38% in 2024.
• By Type, the fitness & nutrition segment is anticipated to grow at a remarkable CAGR during the projected period.

AI in the Market

Revolutionizing the women's health app industry, AI is a major force by delivering individualized, automated, and foresight analytics. AI algorithms render knowledge regarding fertility, menstrual health, and hormonal cycles, evaluating the likelihood of conditions such as PCOS and early detection of breast and cervical cancers. AI-based chatbots and virtual assistants provide emotional and mental health support around the clock. In vitro embryo selection is performed through AI, and pregnancy health is monitored via predictive analytics. Real-time tracking of vitals is guaranteed by AI-enabled wearables integration. AI is improving the precision, accessibility, and fairness in women's digital health care.

Women's Health App Market Growth Factors

The rising penetration of internet and growing adoption of smartphones amongst the population is boosting the demand for the women's health app. The women health apps provides assistance regarding tracking & prediction of ovulation, body health, weight management, menstrual cycles, and various other health related concerns. The rising disposable income in the hands of women owing to the rising participation of women in the workforce is a major factor the boosts the adoption of smartphones and women health apps across the globe. The women health apps keeps a track of the users health related information that can be used by the doctors and physicians in providing better and effective treatment to the patient. Therefore, medical devices manufacturing companies are co-operating with the app developers in order to develop diagnosis and monitoring applications that can further co-ordinate with the doctors while any medical urgency or treatment. All these factors are expected to drive the demand for the women's health app across the global women population.

The increased number of women employment, sedentary lifestyle, unhealthy food habits, lack of proper nutrition, and rising burden of diseases have resulted in the higher consumer expenditure in healthy and wellness products and services across the globe. Moreover, the rising awareness among the women population regarding the availability of various health and fitness apps have propelled the demand for the women's health app. The market is flooded with the presence of numerous period or menstruation tracking apps as it helps in tracking flow and other symptoms. Furthermore, women are more concerned regarding their aesthetic looks and appearances that propels them to opt for diet and weight management related apps. Hence, the rising women population especially in the underdeveloped and developing economies presents a lucrative growth opportunity for the market players in the forthcoming years. The rising adoption of latest technologies like AI and machine learning is expected to contribute significantly towards providing personalized and efficient services to the customers.

The recent outbreak of the COVID-19 pandemic has resulted in the increased adoption of digital technologies across various industries. Most of the consumers as well as manufacturers of various products opted for the digital mediums for delivering and buying goods and services. The pandemic rapidly had rapidly driven the adoption of smart devices and internet across the globe. Health apps are overseen as a boon at present and for the upcoming future. According to a report by Forbes, the health apps have witnessed an upsurge of around 40% during the pandemic.

The adoption of internet and smart phones are expected to surge in the upcoming years. According to ITU, around 4 billion of the global population were using the internet at the end of 2019. This number of internet users are expected to rise due to various factors such as rising adoption of smartphones, rising urbanization, rising penetration of 5G technologies, and rising affordability of mobile data. All these factors are estimated to drive the growth of the global women's health app market during the forecast period.

• The growth in smartphone and internet usage is leading to the adoption of women's health apps.
• Investing in digital health is fueled by more disposable income and the participation of women in the workforce.
• The use of self-care is becoming more common due to the knowledge of reproductive health, nutrition, and chronic disease prevention.
• The partnership of medical device manufacturers and app developers is aiding in data integration.
• The application of AI and machine learning technologies is resulting in personalization, predictive insights, and user engagement.

Market Scope

Type Insights

Based on type, the menstrual health segment accounted 38% revenue share in 2024. Menstruation tracking apps are being widely adopted as these apps effectively helps in tracking changes to period cycle that may be an indicator of a potential health issue. It also helps in avoiding pregnancies by tracking the time for taking contraceptive pills. These factors are boosting the adoption of women's health apps among the women population, globally.

The fitness & nutrition segment is estimated to be the most opportunistic segment during the forecast period. This may be attributed to the rising health awareness, rising disposable income, rising consumer expenditure on health and wellness, and desire to stay healthy and active. Moreover, rising influence of the social media influencers regarding the importance of staying healthy and fit is boosting the demand for the women's health app among the young women population.

Regional Insights

U.S. Women's Health App Market Size and Growth 2025 To 2034

The U.S. women's health app market reached USD 1,240 million in 2025 and is projected to expand to USD 5,750 million by 2034, poised to grow at a CAGR of 19% between 2025 to 2034.

Based on region, North America accounted 41% revenue share in 2023. This is attributable to various factors such as increased health consciousness, increased disposable income, increased women employment, and higher population of internet users. Moreover, higher women population coupled with increased adoption of smart devices such as smartphones, laptops, and tablets has significantly contributed towards the market growth in this region in the past few years. According to NCBI, over 40,000 health apps were available for download on Apple iTunes store in 2013 in US. The higher adoption rate of health apps in the developed nations like US and Canada is significantly fostering the growth of the women's health app market across North America.

The, Asia Pacific is estimated to be the most opportunistic market during the forecast period. Asia Pacific is characterized by huge and rising population, rising urbanization, increased government focus on women empowerment, increasing rate of women employment, and rapid growth of the IT infrastructure in the region. All these factors are expected to ramp up the demand and growth of the women's health app market during the forecast period.

How is North America leading in the Women's Health App Market?

North America is the market leader primarily because of its highly digital society, top-notch healthcare infrastructure, and great use of digital health platforms. Moreover, the increasing interest in personalized wellness and preventive care drives the adoption of health applications related to pregnancy, menstruation, and mental health, which is strengthened by a well-established health technology innovation ecosystem.

United States Women's Health App Market Trends:

The U.S. market is thriving due to the development of a solid technological foundation, the involvement of a high number of users, and an ongoing process of FemTech innovations. Besides, the collaboration between app developers, insurers, and employers contributes to the robustness of the ecosystem, while the rising demand for wellness and reproduction tracking that is personalized, leads to wider acceptance of health apps targeted at women.

How is Asia-Pacific performing in the Women's Health App Market?

Asia-Pacific is estimated to be the most opportunistic market, thanks to the higher number of smartphones, increasing health awareness, and more people being able to afford digital platform usage. Thus, the demand for fertility and fitness applications is growing, particularly among the younger female population, who are looking for health management tools that are personalized, culturally relevant, technology-driven, and are in a way that they can easily relate to.

China Women's Health App Market Trends:

China's booming digital health ecosystem and huge female user population are the main drivers of the adoption of women's health apps at a high rate. The increase in the knowledge of preventive care and merging the AI-based healthcare solutions with the traditional ones are making the latter more accessible and the former more engaging through mobile platforms.

India Women's Health App Market Analysis:

India is experiencing remarkable growth as a result of the increased use of smartphones and the enlightened public's about women's health issues. The market is also favored by the increasing urban population and the government initiatives in digital health that are fueling the interest in applications aimed at fertility, nutrition, and fitness management.

What are the driving factors of the Women's Health App Market in Europe?

Europe is a gradually increasing market region backed up by consumers becoming more health-conscious, government regulations being more supportive towards health services, and healthcare being more focused on prevention. The trend towards digital wellness tools in Germany, France, and the U.K. shows that consumers prefer self-assessment, mental health, and menstrual health solutions that give them more control and allow them to continue their care.

Germany, France, and the U.K. Women's Health App Market Trends:

These European markets are transforming by accepting and using secure, regulated health platforms that put a premium on the issues of transparency and safety. The growing demand for digital devices and software for the management of reproductive health, stress, and nutrition is a further push for the market development in a consistent manner.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing.

In September 2020, Health & Her Ltd. launched a women health app to enable women user to navigate menopause.

In March 2021, Clue acquired the approval from the FDA for the Clue Birth Control App that can predict ovulation.

The various developmental strategies like acquisition and new product launches with latest and innovative features fosters market growth and offers lucrative growth opportunities to the market players.

Women's Health App Market Companies

• Apple, Inc.
• Clue
• Fitbit, Inc.
• Fio Health
• Glow Inc.
• Withings
• Google, Inc.
• Ovia Health
• DOT
• NURX, Inc.

Value Chain Analysis

• R&D: Examines the effectiveness, expense, and novelty in the creation of digital health algorithms and user-friendly app features for women's health.
  Key Players: Merck, Pfizer, Eli Lilly, Johnson & Johnson
• Clinical Trials and Regulatory Approvals: Aims at streamlining the processes of getting approval and making sure the app meets the standards of medical data protection and healthcare.
  Key Players: IQVIA, ICON, Parexel, Syneos Health, Labcorp
• Packaging and Serialization: Through branding, user interface design, and digital authentication analyzed to provide secure app accessibility and a good user image.
  Key Players: West Pharmaceutical Services, Amcor, Gerresheimer AG, AptarGroup, Inc.
• Distribution to Hospitals, Pharmacies: Studies the app rollout through app stores, healthcare networks, and collaborations to improve the reach and acceptance of the app.
  Key Players: McKesson Corporation, AmerisourceBergen, and Cardinal Health
• Patient Support and Services: Looks into the post-download activities, data analytics, and customization work to enhance user gratification and healthcare results.
  Key Players: Flo Health, Maven Clinic, Elvie, Clue

Segments Covered in the Report

By Type

• Fitness & Nutrition
• Menstrual Health
• Disease Management
• Pregnancy Tracking
• Menopause
• Others

By Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Rest of the World