Anti-Aging Supplements Market Size, Share and Trends 2025 to 2034

What is the Anti-Aging Supplements Market Size?

The global anti-aging supplements market size is valued at USD 4.88 billion in 2025 and is predicted to increase from USD 5.28 billion in 2026 to approximately USD 9.79 billion by 2034, expanding at a CAGR of 8.03% from 2025 to 2034. The aging population and the rapid shift toward natural wellness practices drive the growth of the market.

Anti-Aging Supplements Market Key Takeaways

• North America dominated the global market with the largest share of 37% in 2024.
• Asia Pacific is expected to grow at a solid CAGR of 9% during the forecasted period.
• By ingredient, the collagen segment held the major market share of 32% in 2024.
• By ingredient, the NMN segment is expected to expand at the highest CAGR over the forecast period.
• By application, the hair, skin, and nail care segment contributed the highest market share of 41% in 2024.
• By application, the energy & stamina segment is projected to show considerable growth in the coming years.
• By formulation, the capsules segment captured the biggest market share of 37% in 2024.
• By formulation, the powder segment is anticipated to grow rapidly between 2025 and 2034.
• By distribution channel, the offline segment accounted for the major market share of 76% in 2024.
• By distribution channel, the online segment is expected to grow at the fastest rate during the forecast period.

How does Artificial Intelligence Impact the Anti-aging Supplements Market?

Artificial intelligence (AI) significantly impacts the market for anti-aging supplements by enabling the development of personalized nutrition. AI helps in accelerating research by identifying new compounds. AI analyzes and processes individual data to create tailored nutrition plans and develop innovative supplements that add effectiveness to anti-aging supplements. In addition, AI can analyze current market trends and predict future demand, optimizing supply chains.

The Rise of Anti-Aging Supplements: What's Driving Consumer Demand?

Anti-aging supplements are nutritional products that help fight aging-linked bodily decline. Supplements containing antioxidants, vitamins, and minerals help protect cellular structures, and plant-based compounds operate synergistically to reduce oxidative stress for better well-being. Compounds like coenzyme Q10, resveratrol, and alpha-lipoic acid guard cells from damage and, together with vitamins A, C, and E, effectively produce collagen, which enhances skin elasticity.

The demand for anti-aging supplements is rising since consumers have become more aware of the health risks related to aging. There is a rising consumer demand for natural and clean-label supplements because they seek supplements without synthetic additives and want products that target their personal health needs. The rise of e-commerce and direct consumer sales has expanded product access to consumers across the world.

Anti-Aging Supplements Market Growth Factors

• Growing Aging Population: The growing geriatric population across the globe is boosting the demand for anti-aging supplements.
• Rising Awareness of Preventive Healthcare: People are increasingly prioritizing proactive and preventative health approaches. This, in turn, boosts the need for anti-aging products.
• Rising Product Innovation: Manufacturers are developing innovative formulations as consumers demand supplements that are created with natural ingredients and unique combinations.

Market Outlook

• Industry Growth Offerings- Industry growth in the market is driven by rising consumer interest in healthy aging, demand for clean-label and natural formulations, and advancements in nutraceutical science. Companies increasingly offer antioxidant-rich, collagen-boosting, and cellular health supplements to meet diverse aging-related needs.
• Global Expansion- Global expansion of the market is fueled by growing health awareness, rising aging populations, and wider e-commerce penetration. Companies are broadening their portfolios with botanical extracts, collagen boosters, and longevity-focused nutraceuticals to meet international consumer demand.
• Startup ecosystem- The startup ecosystem in the market is rapidly expanding, with young brands focusing on clean-label formulations, personalized nutrition, and science-backed longevity blends. These startups offer solutions like collagen boosters, adaptogens, antioxidant complexes, and DNA-based wellness supplements to meet modern consumer needs.

Market Scope

Market Dynamics

Drivers

Rising Emphasis on Preventive Healthcare

The anti-aging supplements market is expected to expand rapidly because consumers worldwide are adopting preventive healthcare approaches. People are increasingly focusing on preventing health issues before they arise. Thus, they are starting an anti-aging routine earlier. Integrating anti-aging supplements within daily routines helps improve skin elasticity, joint and bone health, and brain function. These supplements also enhance immunity and overall body vitality, reducing the risks of diseases in aging. The current wellness movement opts for preventive medical treatments instead of traditional curative medical approaches. Simple preventive remedies and functional nutrition hold a prominent place due to their effectiveness in preventing disease occurrence.

Restraint

High Costs and Potential Side Effects

The high costs of anti-aging supplements are a major factor hampering the growth of the market. Patented components, such as Nicotinamide Mononucleotide (NMN), marine collagen, and advanced bioactive compounds, are costlier, affecting their availability. This, in turn, increases the overall production cost of anti-aging supplements. Negative consumer feedback stems from adverse medication reactions. Excessive consumption of these supplements can cause gastrointestinal issues like nausea, stomach discomfort, diarrhea, as well as dizziness and fatigue. This may limit their adoption and restrain the growth of the market.

Opportunity

Shifting Consumer Preferences toward Plant-based Substitutes

The rising consumer preference for plant-based formulations creates immense opportunities in the anti-aging supplements market. These formulations pass safety standards while demonstrating environmental sustainability and providing animal-free ingredients. These formulations are receiving attention from diverse consumer groups, such as vegans and vegetarians. The plant-based anti-aging supplements are gaining traction due to the rising popularity of the natural wellness approach.

Product Insights

The collagen segment led the anti-aging supplements market with the largest share in 2024, as the skin's structure depends on collagen. It maintains the skin's elasticity and moisture content levels. The demand for collagen peptides has increased in the last few years as they improve skin elasticity and hydration. Consumers have options to choose suitable collagen supplements, as they are available in three formats, including liquid, powder, and solid capsules. The widespread acceptance of collagen supplements stems from its proven safety profile.

The NMN segment is expected to expand at the highest CAGR over the forecast period. NMN is a natural ingredient, which is essential in the production of vital coenzyme, NAD+, that helps sustain cellular energy, metabolism, and supports DNA repair, as well as controls gene expression. The scientific evidence of NMN, alongside increasing public interest in cell-level wellness, makes this compound one of the most highly desired anti-aging products.

• In February 2024, Heritage introduced the NJHealth NMN 20000mg supplement to promote healthy aging. The company has incorporated patented technology in its product to boost NAD? (nicotinamide adenine dinucleotide) levels, which helps people age healthily.

Application Insights

The hair, skin, and nail care segment held the largest share of the anti-aging supplements market in 2024. This is mainly due to the increased demand for supplements offering external rejuvenation and improved looks. The increasing desire for beauty drives consumer interest in supplements that enhance skin appearance. The increasing concerns regarding hair fall and wrinkles are likely to maintain segment's position in the long run.

The energy & stamina segment is projected to show considerable growth in the coming years. Ashwagandha, Ginseng, B vitamins, magnesium, and coenzyme Q10 have become common in supplements that support mitochondrial function, reduce fatigue, and enhance both physical activity and cognitive performance. The rising demand for products that improve energy and endurance influences the segment. The growing focus on overall well-being is likely to support segmental growth.

Formulation Insights

The capsules segment led the anti-aging supplements market with the largest share in 2024. Capsules are widely preferred for their convenience, precision, and ease of consumption. Anti-aging treatment needs exact dosing of active ingredients. However, capsules work perfectly by giving stable and precise medication amounts. Capsules blend antioxidants, bioactive compounds, and vitamins in precise amounts. Improvements in capsule formulations further bolstered the segment's growth.

The powder segment is anticipated to grow at a rapid pace during the forecast period. Powder is widely preferred due to its low cost and extended shelf life. Moreover, powdered supplements can be easily mixed with other foods and beverages. The growing demand for functional food and beverages contributes to the growth of the segment.

Distribution Channel Insights

The offline segment dominated the anti-aging supplements market with the largest share in 2024 and is expected to grow at a steady rate throughout the projection period. Customers receive individualized services when they visit physical stores by interacting with a specialist team, consisting of sales associates, pharmacists, and other healthcare professionals. The availability of a wide range of products from multiple brands enables consumers to choose products according to their needs.

The online segment is expected to grow at the fastest rate during the forecast period. Online platforms provide consumers with complete product descriptions, which help in making informed purchasing decisions. These platforms enable consumers to purchase products from the comfort of their homes and provide home delivery. This flexibility attracts a large number of consumers. The rise of e-commerce enhanced the accessibility to a wide range of anti-aging supplements, sustaining the long-term growth of the segment.

Regional Insights

U.S. Anti-Aging Supplements Market Size and Growth 2025 to 2034

The U.S. anti-aging supplements market size is exhibited at USD 1.50 billion in 2025 and is projected to be worth around USD 3.07 billion by 2034, growing at a CAGR of 8.24% from 2025 to 2034.

Aging Demographics and Aesthetic Demand Keep North America Dominant

North America held the dominant share of the anti-aging supplements market in 2024. This is mainly due to the presence of a substantial aging population in the region. There is a heightened awareness about age-related disorders, boosting the need for anti-aging supplements. The region is likely to sustain its position in the market throughout the forecast period. This is mainly due to the increasing concerns among people about aesthetics. This significantly creates the need for products that strengthen skin elasticity. The demand for anti-aging solutions keeps growing because the North American population ages while emphasizing healthy aging practices.

Asia Pacific Leadds the Wellness Wave with Rapid Anti-Aging Supplement Demand

The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period. The growth of the market in the region is attributed to the growing geriatric population. There is a high demand for herbal medicine and natural supplements. With the widespread adoption of a preventive healthcare approach, the demand for anti-aging supplements is rising to reduce the risks of age-related disorders. The rise ofe-commerce has improved access to anti-aging supplements throughout the region. In addition, increasing disposable income and rising healthcare expenditure contribute to regional market growth.

Innovation and Natural Wellness Spur Anti-Aging Market Growth in Europe

Europe is considered to be a significantly growing area. The aging demographics of this region stand as the primary reason behind the growing demand for anti-aging products. There is a rising demand for plant-based supplements due to the growing health consciousness among consumers. Local market players are also making efforts to develop innovative products and gain a competitive edge, supporting regional market growth.

U.S. Anti-Aging Boom: Wellness Innovation Fuels Supplement Surge?

The U.S. market is expanding due to rising health consciousness, a growing aging population, and increasing interest in preventive wellness. Consumers are seeking natural, clean-label ingredients that support skin health, energy, and longevity. Strong e-commerce penetration and personalized nutrition trends are boosting product accessibility and demand. Additionally, continuous innovation in formulations and strong marketing by supplement brands further accelerate market growth across the country.

China's Youthfulness Wave: Rising Lifestyles Power Anti-Aging Supplement Demand

China's market is growing as younger consumers increasingly invest in early-age skincare and wellness routines. The popularity of beauty-from-within products, including peptides and functional botanicals, is rising. Rapid urbanization, premiumization of nutraceutical brands, and strong influence from social commerce platforms such as Douyin and Xiaohongshu are accelerating product uptake. Continuous innovation in clean-label, science-backed formulations further boosts market expansion.

UK Age-Defying Shift: Premium Wellness Supplements Gain Momentum

The U.K. market is expanding due to rising consumer focus on proactive health management and age-related wellness. Growing interest in collagen boosters, antioxidant blends, and botanical formulas is fueling demand. Premium, clean-label supplements supported by scientific claims are gaining traction. Strong retail penetration, including pharmacies and online channels, along with influencer-led awareness and personalized nutrition trends, further strengthens market growth across diverse age groups.

Value Chain Analysis

R&D

• R&D activity is accelerating as companies explore nutraceuticals that influence cellular aging, repair, and longevity pathways.
• Rising global focus on preventive health and longer “healthspan” is driving innovation in natural compounds and scientifically validated ingredients.
• Researchers are developing advanced formulations targeting oxidative stress, inflammation, mitochondrial function, and cellular renewal.
• Growing collaboration between nutraceutical brands, biotech firms, and longevity research institutes supports product advancement.

Key Players: Elysium Health, ChromaDex, Thorne HealthTech, Life Extension, Juvenescence

Clinical Trials

• Ongoing clinical studies are evaluating natural and synthetic compounds for their impact on aging and age-related decline.
• Metformin is being tested for its potential to slow biological aging and improve long-term health outcomes.
• Ingredients such as resveratrol, fisetin, quercetin, and CoQ10 are under research for roles in reducing inflammation, improving cell function, and clearing senescent cells.
• Trials aim to validate safety, longevity effects, and mechanisms behind these supplements.

Key Players: Elysium Health, ChromaDex, Thorne HealthTech, Life Extension, Juvenescence

Distribution to Hospitals, Pharmacies

• Supplying anti-aging supplements to hospitals, clinics, and pharmacies requires navigating regulatory rules, ethical standards, and supply-chain challenges.
• Unlike approved drugs, supplements are not required to pass strict pre-market safety or efficacy testing by authorities such as the FDA.
• Companies must ensure product quality, accurate labeling, and adherence to manufacturing guidelines, while regulators mainly step in after products reach the market.
• Effective distribution depends on compliance, reliable manufacturing, and strong retail and healthcare partnerships.

Key Players: Nestlé Health Science, GNC, Herbalife, Nature's Bounty, NOW Foods

Top Vendors and their Offerings

• Thorne: Thorne offers science-backed anti-aging and wellness supplements focused on cellular health, longevity, immunity, and metabolic support. Its formulations use clean, high-quality ingredients and advanced testing to ensure purity, performance, and personalized health outcomes.
• Oziva: Oziva provides plant-based, clean-label anti-aging and wellness supplements designed to support skin health, hormonal balance, immunity, and healthy aging. Their products emphasize natural ingredients, Ayurvedic formulations, and certified clean nutrition.
• Nutrova: Nutrova develops evidence-based nutrition supplements that target skin aging, gut health, and metabolic wellness. Their anti-aging formulations combine clinically researched nutrients, antioxidants, and collagen-building ingredients to enhance cellular protection and healthy aging.
• Life Extension: Life Extension offers a wide range of longevity and anti-aging supplements backed by scientific research. Their portfolio includes antioxidants, mitochondrial support formulas, vitamins, and compounds that promote cellular repair, metabolic health, and overall vitality.
• Decode Holdings, LLC: Decode Holdings, LLC focuses on personalized wellness and longevity solutions, offering anti-aging supplements tailored to individual biological needs. Their products emphasize advanced nutrition science, DNA-based insights, and ingredients that target cellular aging pathways.
• Shaklee Corporation: Shaklee Corporation provides natural, clinically tested anti-aging supplements aimed at supporting cellular energy, skin vitality, immunity, and overall wellness. Their formulations use plant-based ingredients and sustainable sourcing to promote healthy aging and improved long-term well-being.

Anti-Aging Supplements Market Companies

• Shaklee Corporation
• Decode Age
• Thorne.
• GNC Holdings, LLC
• Life Extension.
• Nu Skin Enterprises
• Nutrova
• Cureveda
• ChromaDex, Inc.
• Oziva

Segments Covered in the Report

By Ingredient

• Collagen
• Resveratrol
• Vitamins
• Minerals
• Hyaluronic Acid
• NMN
• Others

By Application

• Hair, Skin, & Nail care
• Bone & Joint Health
• Energy & Stamina
• Others

By Formulation

• Capsules
• Tablets
• Powder
• Others

By Distribution Channel

• Offline
  
  • Hypermarkets/Supermarkets
  • Pharmacies & Drug Stores
  • Others
• Online

By Region

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa