Beverage Warmers Market (By Type: Coffee, Tea, Others; By Application: Office, Home, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global beverage warmers market is surging with an overall revenue growth expectation of hundreds of millions of dollars during the forecast period from 2023 to 2032.

Beverage Warmers Market Size 2023 To 2032

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Key Takeaways

  • By region, North America is the leading region for the beverage warmers market. US and Canada are the most significant contributors to beverage warmers globally. Europe is one of the largest consumers of coffee.
  • By type, tea and coffee are the most significant segments of the beverage warmers market.
  • By application, the segment for home applications had the most significant share in the beverage warmers market. Office applications are expected to witness significant growth.

Beverage Warmers Market Overview

The beverage warmers market refers to the industry involved in the manufacturing, distributing, and selling of devices designed to keep beverages fresh and warm. These devices are typically used to maintain the temperature of hot beverages, such as coffee, tea, and hot chocolate. Available in various forms, shapes, and functions, beverage warmers carry a warmer plate that is designed to handle a cup/mug.

The global market has witnessed significant growth due to the increasing consumption of hot beverages and rising demand for convenient applications. The key players involved in the worldwide market offer a wide range of products with multiple sizes and price options.

Growth Factors

The global beverage warmers market is influenced by the rising consumer preferences towards modern applications for home and commercial usage. During the winter months, there is a growth in the beverage warmers market due to increased consumption of beverages like tea and coffee and ways to keep them warm for longer periods. Beverage warmers have a temperature of approx. 120 °F to 155 °F, which makes it convenient to maintain the temperature of various beverages.

Some of the primary growth factors for the worldwide beverage warmers market are rising disposable income and shifting societal norms. In addition, the rising demand for energy drinks and the growing use of ready-to-drink beverages (RTD) are some of the major factors propelling the expansion of this market. Additionally, the popularity of single-serve coffee makers and pods will likely increase in the coming years, which will help this market expand.

Beverage Warmers Market Scope

Report Coverage Details
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Type and By Application
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Beverage Warmers Market Dynamics


Cost-effective as compared to traditional warming appliances

A benefit of using warmers for coffee cups is that they will be cost-efficient over time as compared to other traditional warming appliances such as microwave ovens. One benefit of utilizing a coffee cup warmer is that, over time, it may be reasonably cost-effective, since most models are relatively affordable and last longer than other warming appliances, they are a cost-effective option for anybody interested in enjoying their warm drink without buying new ones at regular intervals. Beverage warmers are comparatively small in size which increases their portability. Considering such multiple advantages offered by beverage warmers, the demand for such appliances will continue to rise during the forecast period.


Ineffective while traveling

Travel mugs and beverage warmer plates are not advised to be utilized during travel as they have a vacuum seal inside. The material is of primary importance when determining how well the mug will withstand heat. As more mass is added to mugs, the more heat they absorb, eventually reaching a point where they can retain enough heat to keep the coffee warm for an extended period. Moreover, the beverage warmer requires electricity to perform, this requirement makes them ineffective while traveling.


Technological developments

Recently, much innovative equipment has been introduced in the beverage warmers market, such as USB cup warmers, USB mug warmers, coffee cup warmers, mug warmers, and others. USB mug warmers are a great way to keep beverages hot throughout the day. They work by plugging into an electrical outlet and heating the surface of the mug warmer, and this surface transfers the heat to the mug or cup placed on the warmer, heating the liquid inside. Mug warmers are a great option as beverage containers, such as coffee and tea, at the perfect temperature throughout the day. They are designed to fit most standard mug sizes and feature a low-wattage heating element that is safe and efficient. The market expects such technological advancements to overcome barriers in the market, such technologies are expected to offer a plethora of opportunities for the market’s growth.

Type Insights

By type, tea and coffee are the most significant segments of the beverage warmers market. Coffee is expected to be the most attractive segment of the market during the forecast period. Tea and coffee are the most popular forms of beverages consumed by the majority of the population in the world. Thus, the tea beverage warmer and coffee beverage warmer are the segments which are one of the primary reasons helping further propel the market growth. The rising consumers of coffee along with the rising demand for coffee warmer plates in the commercial sector will act as a driver for the segment’s growth.

The tea warmer segment will also witness significant growth during the forecast period. Various tea warmers are readily available, each specifically designed for a kind of tea. Tea warmers can be made from glass, ceramic, plastic, and metal. Coffee beverage warmers mainly consist of a heating element fixed under the teapot or coffee cup and a thermostat that helps regulate the heating element's temperature.

Application Insights

The segment for home applications segment had the most significant share in the beverage warmers market in 2022, the segment will sustain its position during the forecast period. Beverage warmers are used in various places, mostly at homes, offices, or recreational areas. There is growth in the home applications segment due to consumers' growing preference for hot drinks like tea, coffee, and others.

Furthermore, office applications are expected to witness significant growth due to employees' increasing consumption of coffee and tea at the workplace. Using a single-serve cup has led to an increase in demand among consumers who prefer the individualized taste of their drink, which is further anticipated to boost market growth over the forecast period.

Regional Insights

North America is the largest marketplace for beverage warmers, the region will maintain its dominance during the forecast period. US and Canada are the most significant contributors to beverage warmers globally. This can be attributed to the large consumption of coffee daily in North America. Also, a wide range of products is available in the North American market, from the type of coffee, like Arabica and Robusta, to the variety of available coffee drinks. So, there is coffee catering to the taste of everyone. Additionally, well-known coffee retail brands like Starbucks, Tim Morton, and Dunkin' Donuts contribute the most to coffee sales and consumption. All these factors are contributing to the rising beverage warmers demand in North America.

Europe is one of the largest consumers of coffee. Italy, Germany, and UK lead the European market for beverage warmers because of high coffee consumption. Unlike North America, people in Europe consume coffee for recreation and relaxation. Additionally, there is a growing popularity of special appliances in the European market, further propelling the demand for beverage warmers. Also, most European countries have a strong economy mainly because of rich industrial and agricultural diversity, trade, and technological innovations. This enables people to have a high disposable income, such factors propel the market’s growth in Europe.

Beverage Warmers Market Share, By Region, 2022 (%)

Asia Pacific is another of the fastest–growing markets for beverage warmers across the globe. China and Japan dominate the Asia Pacific market for beverage warmers. This is mainly because of the vast availability of potential manufacturers in China and the fast advancements of technology in Japan. Though China has been primarily a coffee-drinking nation, there is a growing trend of drinking coffee, as consumption is increasing at a 15% annual rate. Globalization has popularized the North American culture, and drinking coffee is a part of this. Japan has been a leader in technological innovations. The beverage warmers market benefits from innovations as unique new products are available in this category. Changing consumer preferences, rising urbanization, rising disposable income, increasing production of technologically advanced products in the home appliances sector, and improving modern coffee consumption habits are the other factors leading to the growth of the beverage warmers market.

Recent Developments:

  • In September 2022, the smart, effective, and fashionable Heat Coaster Pro coffee heating pad was released by an established product design company specializing in heat coasters, Ikago. Heat Coaster Pro operates without a hitch and maintains coffee warmth because of an infrared sensor and a unique heating film. With so many functions, the Ikago Heat Coaster Pro stands out compared to other beverage warmers available today. It uses an infrared sensor with integrated algorithms to learn the current temperature of a beverage. It's user-friendly. Customers may adjust the temperature with a 1°F/°C increase using the touch screen on the digital display, which provides a clear view.
  • In December 2022, Xiaomi unveiled its first titanium thermos cup variant. According to XIAOMI, the MIJIA thermos cup Ti is the first thermos cup made of titanium metal. Due to its high purity, titanium doesn't precipitate heavy metals. According to Xiaomi, it is a recognized biophilic metal and increases the thermos' reliability. Xiaomi employs titanium to make the MIJIA cup. The cup weighs 21.5g and has a 450ml capacity. The thermos can keep liquids cold for six hours at ten degrees Celsius and heat for up to six hours at 58 degrees Celsius.
  • The titanium used in the MIJIA cup is 99% pure and of TA1 standard. It has the maximum degree of purity and lacks dangerous heavy metals. Since TA1 titanium is often used in biomedical applications, employing the thermos doesn't raise any safety concerns. The interior of the latest MIJIA thermos cup is crystallized at high temperatures. This indicates that the cup requires only a rinse and is self-cleaning. Thanks to the one-button design, the cup can be easily used with just one hand. A secret tea filter in the device stops tea leaves from reaching the chamber. It is simple to set up and remove the tea filter for cleaning.
  • In May 2022, Ember added a 6-ounce Ember Cup to their selection of temperature-controlled cups for espresso-based beverages, including cortados, cappuccinos, and flat whites. The cheapest choice in the Ember portfolio, Ember Cup, has a starting price of $99.95 in the U.S. However, it is also the smallest option.
  • The Ember Cup has a built-in battery that enables it to maintain hot drinks like coffee at the ideal sipping temperature for 90 minutes or for whatever length is required when set down on the offered charging coaster. The cup can be operated with the Ember app on an iPhone through Bluetooth, enabling consumers to choose their preffered temperature from 120°F to 145°F, preset temperature according to the kind of drink, and more. The Ember Cup automatically maintains liquids at 135°F while being used without a smartphone. When the beverage has achieved the ideal temperature, a smart LED at the cup's bottom signals this, and the cup then maintains the temperature.

Beverage Warmers Market Companies

  • Norpro
  • Salton
  • Mr.Coffee
  • Evelots
  • Cosori
  • Nicelucky
  • VonShef

Segments Covered in the Report:

By Type

  • Coffee
  • Tea
  • Others

By Application

  • Office
  • Home
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

Who are the prominent players operating in the beverage warmers market?
The major players operating in the beverage warmers market are Norpro, Salton, Mr.Coffee, Evelots, YEVIOR, YEAILIFE, Cosori, Nicelucky, WALFRONT, VonShef, and Others.
Which are the driving factors of the beverage warmers market?
The driving factors of the beverage warmers market are the cost-effective as compared to traditional warming appliances and rising demand in the commercial sector.
Which region will lead the global beverage warmers market?
North America region will lead the global beverage warmers market during the forecast period 2023 to 2032.


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