The U.S. dental panoramic radiography market size was estimated at USD 77.17 million in 2025 and is projected to be worth around USD 115.33 million by 2035, growing at a CAGR of 4.1% from 2026 to 2035. The market growth is driven by the rising prevalence of dental disorders and technological advancements in imaging systems.

U.S. Dental Panoramic Radiography Market Statical Scope

The United States dental panoramic radiography market is expanding because of its advanced dental infrastructure, high patient volume for restorative and cosmetic procedures and increasing demand for advanced diagnostic imaging technologies. Clinics are heavily investing in digital panoramic imaging and CBCT systems to improve workflow efficiency and diagnostic accuracy. Rising cases of dental caries, periodontal disorders, and orthodontic treatments are increasing the demand for the dental panoramic radiology market.

The growing trend of adoption of artificial intelligence supported radiology software that helps to detect abnormalities faster and improve treatment planning also contributes to market growth. The supportive reimbursement systems and expansion of the private dental network also drive the market growth in the United States.

U.S. Dental Panoramic Radiography Market Share, By Type, 2025 (%)

• Analog - Analog panoramic radiography holds a significant share 32% of the market, supported by the strong demand among smaller clinics and cost-sensitive facilities because they are still using existing imaging infrastructure. Some rural areas in the region rely on analog systems for basic diagnostic procedures where patient volume is low.
• Digital - Digital panoramic radiography dominates the market with a share of 68%, driven by increasing adoption of advanced imaging systems, which offer faster diagnostics, superior image quality, reduced radiation exposure, and streamlined dental workflows. Due to such advantages, dental clinics prefer digital systems.

U.S. Dental Panoramic Radiography Market Share, By End User, 2025 (%)

• Solo Practices - Solo practices dominate the market with a share of 52%, driven by the large number of independent dental clinics, rising investment in efficient panoramic imaging systems for routine diagnostic procedures and increasing patient visits for routine dental examinations. Independent dentists increasingly use panoramic imaging for implant planning, orthodontics, and preventive oral care.
• DSO/Group Practices - DSO and group practices hold a significant portion, with a share of 34% of the market, supported by the consolidation of dental clinics, rising investment in advanced imaging technologies, and expanding multi-location dental service networks. Multi-location dental networks prioritise technologies to improve patient outcomes, support centralized management and streamline record sharing.
• Others - Others hold a smaller share of 14% of the market, driven by the adoption of dental panoramic radiography systems in hospitals, academic institutions, and specialty oral healthcare centres for training and diagnostics. These facilities invest in advanced imaging technologies integrated with CBCT and artificial intelligence supported softwares.

Competitive Landscape

Key players in the dental panoramic radiology market include Dentsply Sirona Inc, Planmeca Group, Envista Holdings Corporation, Carestream Dental LLC, Vatech America, Air Techniques, BMI Biomedical International, FONA Dental, Edlen Imaging and Midmark Corporation. They are contributing to the market through continuous innovation by integrating artificial intelligence-based software and focusing on reducing radiation doses and enhancing diagnostic efficiency. These companies provide integrated 2D/3D panoramic X-ray solutions, dental imaging equipment, and advanced digital panoramic systems. Dentsply Sirona and Carestream dominate the North American dental panoramic radiology market.

• Dentsply Sirona is a leader in dental equipment and offers a wide range of imaging and CAD/CAM technology.
• Planmeca USA Inc provides advanced digital imaging systems, 2D/3D imaging devices and integrated software platforms.
• Midmark Corporation is an emerging leader in the market, providing innovative products and packaging technologies in dental imaging equipment.

Recent Developments in the Market

• In January 2026, the American Dental Association recommended the use of dental imaging when it is clinically necessary in order to minimize radiation exposure of both patients and dental professionals.
• In May 2025, Air Techniques Inc launched a new generation digital imaging system called VistaPano S 2.0. This system integrates panoramic and cephalometric capabilities with advanced sensor and image processing technologies to enhance diagnostic clarity.

Segments Covered in the Report

By Type

• Digital
• Analog

By End User

• Solo Practices
• DSO/Group Practices
• Others