Vietnam's dietary supplements market is projected to grow from USD 1,207.33 million in 2025 to USD 2,704.70 million by 2035, expanding at a CAGR of 8.40%, driven by rising health awareness, aging population, and increasing preventive healthcare adoption.

Vietnam Dietary Supplements Market Statical Scope

Vietnamese consumers exhibit a notable preference for foreign health supplements over domestic products, particularly within the non-herbal and premium product segments. Imported health supplements are often perceived as being of superior quality, attributed to their adherence to stringent manufacturing standards and perceived effectiveness. Conversely, local brands predominantly emphasize traditional and herbal remedies, which cater more to the mass market. This disparity in brand perception provides foreign companies with a significant competitive advantage, particularly among health-conscious and urban consumers.

In recent years, there has been a rapid expansion in the demand for dietary supplements , driven by an increasing awareness of chronic disease risks among consumers who are proactively seeking preventive solutions. The rising incidence of health conditions such as hypertension, diabetes, obesity, and cardiovascular disorders has prompted a shift in consumer focus from short-term remedies to a preventive approach centered on nutrition.

Vietnam Dietary Supplements Market Share, By Product Type, 2025 (%)

• Multiple ingredients/blends- Multiple ingredients/blends dominate the market, with a share of 61%, driven by growing demand for comprehensive health solutions that combine multiple nutrients in a single formulation for more benefits.
• Single ingredient- Single ingredient supplements hold a significant portion, with a share of 39%, driven by targeted supplementation demands and consumer preference for specific nutrient intake.

Vietnam Dietary Supplements Market Share, By Ingredient Type, 2025 (%)

• Botanicals- Botanicals lead the segment, with a share of 49%, driven by strong consumer preference for natural, herbal, and traditional remedies in dietary supplements.
• Vitamins- Vitamins hold a notable share of 18%, because of their vital role in daily nutrition and immunity support.
• Minerals- Minerals account for 10% of the share, driven by their role in maintaining overall health and preventing deficiencies.

Vietnam Dietary Supplements Market Share, By Form, 2025 (%)

• Tablets- Tablets dominate the segment, with a share of 30%, driven by ease of consumption, precise dosage, and widespread availability.
• Capsules- Capsules hold a significant portion, with a share of 25%, driven by convenience and better absorption characteristics.
• Soft gels- soft gels represent a share of 10%, supported by the effective delivery of oil-based nutrients.

Vietnam Dietary Supplements Market Share, By Type, 2025 (%)

• OTC- OTC dominates the market, with a share of 80%, driven by strong consumer preference for over-the-counter supplements and increasing self-care trends.
• Prescribed- Prescribed supplements hold a share of 20%, supported by clinical recommendations and targeted health conditions.

Vietnam Dietary Supplements Market Share, By Application, 2025 (%)

• Energy & weight management- Energy & weight management dominates the market, with a share of 14%, driven by rising focus on fitness, lifestyle management, and weight control solutions.
• General health- General health holds a share of 13%, driven by growing awareness of overall wellness and preventive healthcare.
• Gastrointestinal health- Gastrointestinal health accounts for a share of 12%, driven by rising concerns related to digestion and gut health.
• Bone & joint health- Bone & joint health represents a share of 11%, supported by aging population, mobility-related concerns and rising prevalence of bone-related disorders.

Vietnam Dietary Supplements Market Share, By End Use, 2025 (%)

• Adults- Adults dominate the market, with a share of 68%, driven by high consumption across multiple health categories and a growing focus on preventive healthcare.
• Geriatric- The geriatric population holds a share of 15%, supported by age-related health needs and demand for targeted supplements.
• Children- Children account for a share of 10%, driven by rising awareness of pediatric nutrition among parents.

Vietnam Dietary Supplements Market Share, By Distribution Channel, 2025 (%)

• Offline- Offline channels dominate the market, with a share of 82%, driven by strong retail presence, pharmacy sales, and consumer trust in physical stores.
• Online- Online channels hold a share of 18%, driven by rising e-commerce adoption, convenience, and growing digital platforms.

Top Companies in the Vietnam Dietary Supplements Market

• Herbalife International of America, Inc.
• Abbott.
• MEGA Lifesciences
• Amway Corp.
• TRAPHACO
• Nu Skin
• Duoc Hau Giang Pharma - DHG PHARMA
• Tiens Group Co. Ltd.
• Korea Ginseng Corp. (KT&G)
• BLACKMORES (Kirin Holdings)

Segments Covered in the Report

By Product Type

• Single Ingredient
• Multiple Ingredients/Blends

By Ingredient Type

• Vitamin
• Botanicals
• Minerals
• Proteins & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics
• Others

By Form

• Tablets
• Capsules
• Soft Gels
• Powders
• Gummies
• Liquid
• Others

By Type

• OTC
• Prescribed

By Application

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others

By End-use

• Adults
• Geriatric
• Children
• Infants

By Distribution Channel

• Offline
• Online