The global digestive health products market was valued at US$ 37.7 billion in 2020 and expected to hit US$ 72.5 billion by 2030 with a CAGR of 8.5% from 2021 to 2030.
The growing prevalence of malabsorption, obesity, and reduction of food intake due to changing lifestyle of the consumers is augmenting the growth of the digestive health products market. Digestive health products are intended to boost the human immunity system by improving the functions of the digestive system. The presence of various enzymes such as lipase, amylases, and lactase in the digestive health products helps to maintain the stomach acid levels and improves digestion of nutrients. Rising demand for nutritional supplements and nutritional food additives is one of the key factors propelling the growth of the digestive health products market.
Changing lifestyle of the consumer, rising number of working population, busy and hectic schedule of consumers, growing geriatric population, rising disposable income, and increased consumer expenditure on health care products is significantly contributing to the growth of the digestive health products market. Furthermore, growing consumer awareness regarding probiotics and associated benefits coupled with rising healthcare costs is driving the demand for the digestive health products among the population.
|Market Size||USD 72.5 Billion by 2030|
|Growth Rate||CAGR of 8.5% From 2021 to 2030|
|Historic Data||2017 to 2020|
|Forecast Period||2021 to 2030|
|Segments Covered||Ingredients, Product, Delivery Format, Distribution Channel|
|Regional Scope||North America, APAC, Europe, Latin America, MEAN, Rest of the World|
|Companies Mentioned||Cargill, Inc., Arla Foods, Inc., Danone A.S., PepsiCo, Inc., Yakult Honsha Co., Nestle SA, AST Enzymes, Beroni Group, Danisco AS, Chr. Hansen Holding|
The COVID-19 pandemic has affected every segment of society, including individuals and businesses. The internet ecosystem has been playing a pivotal role all over the globe. Due to the COVID-19 pandemic, the dependency on online businesses has increased significantly. BFSI, healthcare and life sciences, food & beverages, manufacturing, automotive, retail, transport and logistics, among others, are leveraging the internet to provide necessary services to consumers. The manufacturers have witnessed an upsurge in the demand for the digestive health products during the COVI-19 period. The outbreak of the COVID-19 disease resulted in an increased consumer awareness regarding health products. Moreover, the pharmacy stores and e-commerce distribution channels played a crucial role in the distribution of the digestive health products during the lockdown situation.
By Ingredients, in 2020, Probiotics dominated the market with around 75% share in terms of revenue of the total market. This is attributed to the increased awareness regarding the health benefits of probiotics such as prevention of irritable bowel syndrome (IBS), treatment and prevention of diarrhea, prevention of allergies and inflammation, and improvement of immunity system. Moreover, the growing demand for probiotics among the food companies is driving the growth of this segment.
The food enzymes are projected to be the fastest-growing in the forthcoming years. The multi-functionality of the food enzymes is fostering its demand among the food and beverages companies. The extensive use of food enzymes in the dairy sector is boosting the segment growth.
By Product, in 2020, Dairy Products dominated the market with around 55% share in terms of revenue of the total market. The sedentary lifestyle of the consumers, demand for healthy food habits, and increased consumer awareness regarding the nutritional benefits of dairy products has led the dairy product segment to become the leading segment in the past few years.
The non-alcoholic beverages segment is expected to witness fastest-growth during the forecast period. The growing population coupled with increased demand for food and beverages is significantly boosting the consumption of digestive health products. This is attributed the increased demand for healthy and active lifestyle among the consumers.
Delivery Format Insights
By Delivery Format, in 2020, capsules dominated the market with around 39% share in terms of revenue of the total market. The busy and hectic lifestyle of the consumers is resulting in unhealthy food habits. People tend to opt for fast foods more frequently and hence due to the lack of required amount of nutrients in the diet, consumers prefer digestive health capsules to fulfil their fiber requirements. This is a major reason that propels the growth of this segment.
Distribution Channel Insights
By Distribution Channel, in 2020, pharmacy stores dominated the market with around 60% share in terms of revenue of the total market. This is attributable to the high demand for the capsules and tablets of digestive health products among the population. The sedentary lifestyle of the consumers has propelled the growth of the segment. The lack of time for maintaining proper diet compelled the consumers to opt for the fastest and convenient way of fulfilling their nutritional and fiber needs. Tablets and capsule format serves this needs better and hence the easy availability of digestive health capsules have contributed to the growth of the pharmacy stores segment.
North America dominated the digestive health products market and accounted for the largest revenue share of 41% in 2020. The presence of a substantial number of digestive health product producers and increased consumer awareness regarding the availability of various digestive health products has significantly contributed in the growth of the North America market. Moreover, technological advancements, product innovations, and quick door step delivery of products have fueled the growth of the North America digestive health products market in the recent years.
Asia Pacific is anticipated to be the fastest growing market for the digestive health products in the upcoming years. The growing penetration of different health products by the producers in the large economies such as China, Japan, and India is fueling the market growth across the Asia Pacific region. Moreover, the huge consumer base, rising disposable income, rapid urbanization, and growing number of working population is perfectly augmenting the market growth in the region.
Key Companies & Market Share Insights
The market is moderately fragmented with the presence of several number companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers.
The prevalence of gut concerned problems among the population led the vendors to invest in the research & development activities. The development of innovative digestive health products by the top players will have a positive impact on the market in the forthcoming years. Beroni Group, in November 2020, launched a new digestive health product called Beilemei, in China. This product aims at balancing the intestinal flora.
Some of the prominent players in the market include:
Segments Covered in the Report
By Delivery Format
By Distribution Channel
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