Digestive Health Products Market Size, Share and Growth Analysis (By Ingredients: Probiotics, Prebiotics, and Food Enzymes; By Product: Dairy Products, Cereals, Non-Alcoholic Beverages, Others; By Delivery Format: Tablets, Capsules, Chewable, Drops, and Others; By Distribution Channel: Supermarkets & Hypermarkets, Pharmacy Stores, E-commerce, and Others) - Global Industry Analysis, Trends, Regional Outlook, and Forecast 2023 - 2032


The global digestive health products market size was valued at USD 44.18 billion in 2022 and it is expected to hit around USD 96.52 billion by 2032 with a registered CAGR of 8.12% from 2023 to 2032.

Digestive Health Products Market Size 2023 to 2032

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Key Takeaway

  • North America has dominated the market with revenue share of 33.5% in 2022.
  • By ingredient, probiotics segment has accounted highest market share of 87.7% in 2022. However, the food enzymes segment is poised to grow at a fastest growth in the coming years.
  • By product, dairy products segment has accounted largest revenue share of 74% in 2022.
  • By delivery format, capsules segment has held revenue share of 40% in 2022.
  • By distribution channel, pharmacy stores segment has captured 63% revenue share in 2022. 

Growth Factors

The growing prevalence of malabsorption, obesity, and reduction of food intake due to changing lifestyle of the consumers is augmenting the growth of the digestive health products market. Digestive health products are intended to boost the human immunity system by improving the functions of the digestive system. The presence of various enzymes such as lipase, amylases, and lactase in the digestive health products helps to maintain the stomach acid levels and improves digestion of nutrients. Rising demand for nutritional supplements and nutritional food additives is one of the key factors propelling the growth of the digestive health products market.

Changing lifestyle of the consumer, rising number of working population, busy and hectic schedule of consumers, growing geriatric population, rising disposable income, and increased consumer expenditure on healthcare products is significantly contributing to the growth of the digestive health products market. Furthermore, growing consumer awareness regarding probiotics and associated benefits coupled with rising healthcare costs is driving the demand for the digestive health products among the population.

Report Highlights Details
Market Size USD 96.52 Billion by 2032
Growth Rate CAGR of 8.12% From 2023 to 2032
Base Year 2022
Historic Data 2017 to 2021
Forecast Period 2023 to 2032
Segments Covered Ingredients, Product, Delivery Format, Distribution Channel
Regional Scope North America, APAC, Europe, Latin America, MEAN, Rest of the World
Companies Mentioned Cargill, Inc., Arla Foods, Inc., Danone A.S., PepsiCo, Inc., Yakult Honsha Co., Nestle SA, AST Enzymes, Beroni Group, Danisco AS, Chr. Hansen Holding

 

COVID-19 Impact

The COVID-19 pandemic has affected every segment of society, including individuals and businesses. The internet ecosystem has been playing a pivotal role all over the globe. Due to the COVID-19 pandemic, the dependency on online businesses has increased significantly. BFSI, healthcare and life sciences, food & beverages, manufacturing, automotive, retail, transport and logistics, among others, are leveraging the internet to provide necessary services to consumers. The manufacturers have witnessed an upsurge in the demand for the digestive health products during the COVI-19 period. The outbreak of the COVID-19 disease resulted in an increased consumer awareness regarding health products. Moreover, the pharmacy stores and e-commerce distribution channels played a crucial role in the distribution of the digestive health products during the lockdown situation.

Ingredients Insights

By Ingredients, in 2022, Probiotics dominated the market with around 87.7% share in terms of revenue of the total market. This is attributed to the increased awareness regarding the health benefits of probiotics such as prevention of irritable bowel syndrome (IBS), treatment and prevention of diarrhea, prevention of allergies and inflammation, and improvement of immunity system. Moreover, the growing demand for probiotics among the food companies is driving the growth of this segment.

Digestive Health Products Market Share, By Ingredients, 2020 (%)

The food enzymes are projected to be the fastest-growing in the forthcoming years. The multi-functionality of the food enzymes is fostering its demand among the food and beverages companies. The extensive use of food enzymes in the dairy sector is boosting the segment growth.

Product Insights

By Product, in 2022, dairy products dominated the market with around 74% share in terms of revenue of the total market. The sedentary lifestyle of the consumers, demand for healthy food habits, and increased consumer awareness regarding the nutritional benefits of dairy products has led the dairy product segment to become the leading segment in the past few years.

Digestive Health Products Market Share, By Product, 2020 (%)

The non-alcoholic beverages segment is expected to witness fastest-growth during the forecast period. The growing population coupled with increased demand for food and beverages is significantly boosting the consumption of digestive health products. This is attributed the increased demand for healthy and active lifestyle among the consumers.

Delivery Format Insights

By Delivery Format, in 2022, capsules dominated the market with around 40% share in terms of revenue of the total market. The busy and hectic lifestyle of the consumers is resulting in unhealthy food habits. People tend to opt for fast foods more frequently and hence due to the lack of required amount of nutrients in the diet, consumers prefer digestive health capsules to fulfil their fiber requirements. This is a major reason that propels the growth of this segment.

Distribution Channel Insights

By Distribution Channel, in 2022, pharmacy stores dominated the market with around 63% share in terms of revenue of the total market. This is attributable to the high demand for the capsules and tablets of digestive health products among the population. The sedentary lifestyle of the consumers has propelled the growth of the segment. The lack of time for maintaining proper diet compelled the consumers to opt for the fastest and convenient way of fulfilling their nutritional and fiber needs. Tablets and capsule format serves this needs better and hence the easy availability of digestive health capsules have contributed to the growth of the pharmacy stores segment.

Regional Insights

North America dominated the digestive health products market and accounted for the largest revenue share of 33.5% in 2022. The presence of a substantial number of digestive health product producers and increased consumer awareness regarding the availability of various digestive health products has significantly contributed in the growth of the North America market. Moreover, technological advancements, product innovations, and quick door step delivery of products have fueled the growth of the North America digestive health products market in the recent years.

Digestive Health Products Market Share, By Region, 2020 (%)

Asia Pacific is anticipated to be the fastest growing market for the digestive health products in the upcoming years. The growing penetration of different health products by the producers in the large economies such as China, Japan, and India is fueling the market growth across the Asia Pacific region. Moreover, the huge consumer base, rising disposable income, rapid urbanization, and growing number of working population is perfectly augmenting the market growth in the region. 

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several number companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers.

The prevalence of gut concerned problems among the population led the vendors to invest in the research & development activities. The development of innovative digestive health products by the top players will have a positive impact on the market in the forthcoming years. Beroni Group, in November 2020, launched a new digestive health product called Beilemei, in China. This product aims at balancing the intestinal flora.

Some of the prominent players in the market include:

  • Cargill, Inc.
  • Arla Foods, Inc.
  • Danone A.S.
  • PepsiCo, Inc.
  • Yakult Honsha Co.
  • Nestle SA
  • AST Enzymes
  • Beroni Group
  • Danisco AS
  • Chr. Hansen Holding

Segments Covered in the Report

By Ingredients

  • Probiotics
  • Prebiotics
  • Food Enzymes

By Product

  • Dairy Products
  • Cereals
  • Non-Alcoholic Beverages
  • Others

By Delivery Format

  • Tablets
  • Capsules
  • Chewable
  • Drops
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Pharmacy Stores
  • E-commerce
  • Others

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

Frequently Asked Questions

What is the projected market size of digestive health products market?
The digestive health products market size was valued at USD 44.18 billion in 2022 and is projected to reach USD 96.52 billion by 2032.
What is the digestive health products market growth?
The digestive health products market is expected to drive growth at a CAGR of 8.12% from 2023 to 2032.
Which are the driving factors of the digestive health products market?
The driving factors of digestive health products market are growing incidence of gastrointestinal diseases, growing geriatric population, unhealthy food habits and growing popularity of e-commerce.
Which is the leading product type in the digestive health products market?
Probiotics segment led the global digestive health products market with remarkable revenue share in 2022.
Which region will lead the global digestive health products market?
North America dominated the global digestive health products market in 2022 and projected to augment the market in the coming years.
Who are the major players in the digestive health products market?
The major players in the digestive health products market are Cargill, Inc., Arla Foods, Inc., Danone A.S., PepsiCo, Inc., Yakult Honsha Co., Nestle SA, AST Enzymes, Beroni Group, Danisco AS, Chr. Hansen Holding.

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