E-Commerce Packaging Market (By Product: Protective Packaging, Poly Bags, Tapes, Corrugated Box, Mailers, Others; By Material: Corrugated Board, Plastic, Paper And Paperboard, Woods; By Application: Food And Beverages, Apparels And Accessories, Personal Care, Household, Electronics And Electrical, Pet Food, Pharmaceutical, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global e-commerce packaging market size was reached at USD 70.27 billion in 2022 and it is expected to hit around USD 341.27 billion by 2032, poised to grow at a CAGR of 17.12% during the forecast period from 2023 to 2032.

E-commerce Packaging Market Size 2023 To 2032

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Key Takeaways:

  • Asia Pacific region led the global market and generated more than 46% of revenue share in 2022.
  • North America is expected to capture the second-largest position in the global market from 2023 to 2032.
  • By Product, The corrugated box segment captured 33% of the revenue share in 2022 and is expected to dominate the market from 2023 to 2032.
  • By Material, The plastic segment is predicted to hold the largest market share between 2023 and 2032.
  • By Application, The apparels and accessories segment contributed more than 26% of revenue share in 2022 and is expected to lead the market from 2023 to 2032.

E-Commerce Packaging Market Overview:

The components of the packet are moved, stored, and protected using the e-commerce packaging approach until the provider of the package delivers it to the consumer. Depending on the product's contents and demand, these goods' sizes, shapes, quality, and stiffness vary. Demand for both effective and high-quality packaging is increasing as cross-border shopping becomes more and more popular. The demand for high-quality, reasonably priced packaging has grown significantly as cross-border shopping becomes more and more common. The e-commerce packaging market is being driven by various factors such as growing demand for food & beverage products, increasing penetration of 5G networks, growing adoption of smartphones, increasing e-commerce industry, growing millennial population and rising disposable income of the population.

As per India Brand and Equity Foundation, Indian consumers are rapidly buying 5G smartphones even before the country's next-generation mobile broadband infrastructure is available. Smartphone shipments hit 169 million in 2021, with 5G shipments increasing by 555% year on year. Smartphone shipments exceeded 150 million units in 2020, with 5G smartphone shipments exceeding 4 million due to significant customer demand following the partial government shutdown.

According to NASSCOM, India's $14 billion Indian e-commerce business, which began as a niche industry a few years ago, has gained traction and is growing at a rate of more than 25%. Online travel is the largest category, accounting for over 70% of the industry, a proportion that is expected to rise. E-commerce is reaching out to the general public through social media, which not only allows for advertising but also for getting comments, creating a brand image, and promoting new product releases.  Online businesses also utilize social media to track first-time and repeat customers.  Social media has evolved into a platform for researching consumer lives and purchasing habits.

  • According to projections in a UNCTAD study, the percentage of online retail sales in total retail sales rose from 16% to 19% in 2020 as a result of the sharp expansion in e-commerce and the mobility limitations brought on by COVID-19.

E-Commerce Packaging Market Scope

Report Coverage Details
Market Size in 2023 USD 82.3 Billion
Market Size by 2032 USD 341.27 Billion
Growth Rate from 2023 to 2032 CAGR of 17.12%
Largest Market North America
Base Year 2022
Forecast Period 2023 To 2032
Segments Covered By Product, By Material, and By Application
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

E-Commerce Packaging Market Dynamics:


Growing demand for food & beverages from online channels

The increasing demand for food and beverages on e-commerce platforms will probably increase the need for suitable packaging in the e-commerce industry. Grocery demand has grown significantly as a result of internet buying. The simplicity of placing online orders for food and beverage goods has increased demand for their packaging. Through several rules under the Fair Packaging and Labeling Act, the Food and Drug Administration has made it obligatory and maintains the guarantee that the food sold is correctly packed and labeled. Therefore, it is anticipated that increased demand for food and beverages on e-commerce platforms would fuel market expansion.


The environmental impact

Sustainability and environmental effect are two of the most significant areas of concern when it comes to e-commerce packaging materials and procedures, just like they are in almost every other sector of the vast world of packaging supplies. Reducing waste and needless packing is one of the key demands that many businesses are seeing from customers when it comes to online buying. Thus, the environmental impact of the e-commerce packaging material is expected to hamper the growth of the market during the forecast period.


Increasing smartphone users

The need for e-commerce packaging is anticipated to rise soon as a result of the expanding availability of the internet and the rising number of smartphone users throughout the world. According to Oberlo's research, there will be 3.6 billion smartphone users worldwide in 2020. From 2013 to 2020, the number climbed by 16.86% yearly. As a result, the market's potential is expanded over the projection period due to the growing number of smartphone users.

Product Insights:

Based on the product, the global E-commerce Packaging market is segmented into protective packaging, poly bags, tapes, corrugated box, mailers and others. The corrugated box segment is expected to dominate the market over the forecast period. The segment growth is attributed to the rise in demand for eco-friendly packaging products with high strength and sustainability, including corrugated boxes. Additionally, consumers' increasing reliance on online delivery of goods is probably going to increase demand for corrugated box packing. On the other hand, the mailers segment is expected to grow at a significant rate over the forecast period.

The segment growth is attributed to the high performance and functionality of mailers as compared to the corrugated box. E-commerce mailers require less storage space than corrugated cardboard and fill and close more quickly in logistics facilities. Since the material conforms to the shape of the goods, the consumer simply has to pay for the real product's delivery expenses rather than an additional fee for air shipping a bigger box. Thus, this is expected to drive the segment growth over the forecast period.

Material Insights:

Based on the material, the global E-commerce Packaging market is divided into corrugated board, plastic, paper and paperboard and wood. The plastic segment is expected to hold the largest market share over the forecast period. The segment growth is owing to the various benefits of plastic packaging including durability, safety, hygiene, security, lightweight and others. Moreover, it has a contribution towards sustainable developments such as it saves energy, optimal use of resources, preventing food waste and others. Besides, the paper and paperboard segment is growing at the highest CAGR over the projection period. Paper containers, sometimes referred to as paper packaging, are a high-efficient and affordable option that people may use to move, carry, and store a variety of things. Paper-based packaging is increasingly being used because it can be customized to meet the demands of a particular product or consumer and is designed to be strong yet lightweight. Paper-based packaging, which is made from renewable resources, has several advantages, including a sustainable, safe, and healthy environment.

Application Insights:

Based on the application, the global E-commerce Packaging market is divided into food and beverages, apparel and accessories, personal care, household, electronics and electrical, pet food, pharmaceutical and others. The apparels and accessories segment is expected to dominate the market over the forecast period. The growth in this segment is owing to the growing disposable income along with increasing fast fashion trends among young populations. Fast fashion refers to inexpensive and stylish clothing. The popularity of fast fashion is significantly growing as a result of social media and celebrities' growing impact. Additionally, the convenience of customers being able to buy online from the comfort of their homes is helping to increase product sales through online channels.

Regional Insights

The Asia Pacific is expected to dominate the market during the forecast period. The growth in the region is attributed to the growing e-commerce industry along with the increasing penetration of smartphones. For instance, The greatest e-commerce market in the world, where over half of all transactions take place, is China. According to eMarketer, China's online retail sales reached more than 710 million digital users in 2020, totaled $2.29 trillion, and are projected to reach $3.56 trillion by 2024. China surpassed the US as the largest market in 2021 with e-commerce sales of $1.5 trillion. Moreover, the growing government regulation in the countries like China is expected to drive the growth of the market during the study period. China's State Council unveiled the "Antitrust Guidelines for the Platform Economy" in February 2021. The Chinese government claims that this measure was taken in response to the growth of the digital economy to put an end to monopolistic practices and foster the sustainable and healthy growth of online trade. Thus, these facts support the market growth during the forecast period.

E-commerce Packaging Market Share, By Region, 2022 (%)

North America is expected to capture the second-largest position in the e-commerce packaging industry over the forecast period. The growth in the region is attributed to the rapid expansion of the e-commerce industry during the COVID-19 pandemic. E-commerce sales rose from $571.2 billion in 2019 to $815.4 billion in 2020, the first year of the pandemic, according to the most recent 2020 ARTS release, a surge of $244.2 billion or 43%.

Europe is expected to grow at a significant rate over the forecast period owing to the rapid growth in the 5G infrastructure. For instance, according to the 2022 Mobile Economy Report Europe, 108 operators had deployed commercial 5G services by the end of June 2022 in 34 locations throughout Europe, and consumer adoption had increased gradually to 6% of the mobile subscriber base. Norway has the highest rate of 5G adoption at 16%, although there is also growth in Switzerland (14%), Finland (13%), the UK (11%) and Germany (10%). Thus, the rapid growth in 5G infrastructure the growth of the e-commerce industry.

Recent Development:

  • In July 2022, Reckitt introduced Vanish’s sleek online packaging. Vanish Multipower Tabs, a new product from the Vanish energy line by Reckitt Benckiser, will join Vanish Miracle in the company's online portfolio and feature packaging and brand knowledge specifically for web buyers. To enable minimal packing, the top product of the model, the Vanish Multipower Tabs, has been produced as a compressed powder model. The SIOC (delivered in a personal container) model reduces packaging significantly by doing away with the need for an outer pack for online fulfillment.
  • In May 2022, to provide the eCommerce sector with a strong, flexible paper-based packaging solution, Mondi, a leading global provider of sustainable paper and packaging, teamed up with German equipment manufacturer beck pack auto maten. All of Europe's paper waste streams can recycle the 95% paper-based system. Shipments can be packaged sustainably and appropriately with Functional Barrier Paper in place of needless plastic packaging, ensuring their safe arrival.
  • In May 2022, Atlas Packaging was acquired by Smurfit Kappa UK Limited, an integrated manufacturer of paper-based packaging materials. Atlas Packaging is a stand-alone supplier of corrugated packaging with headquarters in Barnstaple, North Devon. The business has a strong market position in the UK and is well-capitalized, enabling it to serve a wide range of customers and provide value. They have a strong presence in e-commerce, gift boxes, and shelf-ready packaging, and they provide an intriguing and varied selection of cutting-edge products.

E-Commerce Packaging Market Companies

  • CCL Industries
  • Berry Global Group, Inc.
  • WINPAK Ltd.
  • Coveris
  • Sealed Air
  • Sonoco Products Company
  • Amcor Plc.
  • Alpha Packaging
  • Constantia Flexibles
  • Greif
  • Gerresheimer AG
  • Silver Spur Corp.
  • Mondi
  • Transcontinental Inc.

Segments Covered in the Report:

By Product

  • Protective Packaging
  • Poly Bags
  • Tapes
  • Corrugated Box
  • Mailers
  • Others

By Material

  • Corrugated Board
  • Plastic
  • Paper And Paperboard
  • Woods

By Application

  • Food And Beverages
  • Apparels And Accessories
  • Personal Care
  • Household
  • Electronics And Electrical
  • Pet Food
  • Pharmaceutical
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

What is the E-commerce packaging market size?
The global E-commerce packaging market size is expected to increase USD 341.27 billion by 2032 from USD 70.27 billion in 2022.
What will be the CAGR of global E-commerce packaging market?
The global E-commerce packaging market will register growth rate of 17.12% between 2023 and 2032.
Who are the prominent players operating in the E-commerce packaging market?
The major players operating in the E-commerce packaging market are CCL Industries, Berry Global Group, Inc., WINPAK Ltd., Coveris, Sealed Air, Sonoco Products Company, Amcor Plc., Alpha Packaging, Constantia Flexibles, Greif, Gerresheimer AG, Silver Spur Corp., Mondi, Transcontinental Inc., ALPLA, and Others.
Which are the driving factors of the E-commerce packaging market?
The driving factors of the E-commerce packaging market are the growing demand for food & beverages from online channels and growing demand for plastic packaging.
Which region will lead the global E-commerce packaging market?
North America region will lead the global E-commerce packaging market during the forecast period 2023 to 2032.


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