The global hair dryer market size was estimated at USD 10.13 billion in 2023 and is expected to surpass around USD 17.11 billion by 2032, growing at a CAGR of 6% during the forecast period from 2023 to 2032.
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A well established fashion industry and a good amount of population aware of the use of hair dryers in the North American market had led to a growth in the market share.
The Asia Pacific market is expected to have the fastest growing market due to the large customer base and increased professional salons across the nations. The developing nations have a great potential for growth as an increase in the demand for hairdressing products and hair dryers. The regional and international companies are launching new products in order to meet the demands of the public. Innovations from various regions across the globe are leading the market and providing opportunities for the growth of the market in the developing nations there is an increased trend of self grooming and the hairdryer market is expected to grow in these regions.
A hair Dryer is an essential styling device for the hair post shower or it is used as a styling device in the comfort of your home without visiting the salon. Hair dryers are also known as blow dryers, which are devices used for drying out wet hair quickly. This electromechanical device blows hot air over damp hair in order to vanish the water and help in drying the hair.
During the pandemic the salons had shutdown and the growth of this product was stunted. The fear of entering the salons and spas even after the pandemic further dropped the demand for the product during the pandemic. The hand held dryers could possibly transfer the virus and therefore the use thermal scanners and other devices to ensure the safety at the salons was ensured and eventually led to a slow growth in this region.
As there is an increase in the number of professional salons across the globe, an increased sales of hair dryers globally and the awareness of the hair dryer in personal grooming is also leading to a growth in the market. Change in the lifestyles and extremely hectic work schedules are also boosting the demand for hair dryers. In order to meet the demands of the customer base in many developing nations salon chains are investing in this product. As there is an increase in the professional hair salons across the emerging nations, the hair dryer market is expected to grow during the forecast period. The existing manufacturers of hair dryers are promoting their brands and making use of various innovative technologies in the product and conducting campaigns through social media to advertise these products by selling its attributes Cosmetic manufacturers are seeking celebrity endorsements in order to target the customers and drive the market.
The North American market in the Asia Pacific market are expected to grow during the forecast period with a good CAGR as many luxury salon chains are launching their salons in nations across the world. The expansion of these salons in developing nations like Brazil, China and India are fueling the demand for the market. Convenients peed settings in the hair dryers are boosting the product sales of various companies in the hair dryer market. The use of propriety mineral complex to add moisture to the hair strands is another technology that is driving the market. The increasing demand for lightweight hair dryers, as these is extensively used in salons for long period of time in the salons. Infrared technology, which is an innovative technology, is also being talked about by many companies and shall be integrated in the hair dryers that could provide a competitive edge. Minor tweaks are made by companies in the hair dryers in order to make them commercially viable in salon environments and they are also investing in researching various versions of hair dryers that are suitable for the professional use.
| Report Coverage | Details |
| Growth Rate from 2023 to 2032 | CAGR of 6% |
| Market Size in 2023 | USD 10.13 Billion |
| Market Size by 2032 | USD 17.11 Billion |
| Largest Market | North America |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | Type, Product, Application, Distribution Channel, Price Range, Geography |
| Companies Mentioned | Beauty by Imagination Inc., Conair Corp., Koninklijke Philips NV, MacAndrews and Forbes Inc., Orchids International, Panasonic Corp., Skyline Home Appliances, Coty Inc., Dyson Ltd., Havells India Ltd. |
The corded dryers are the largest product used in the salon industry. It has the largest market share and it is expected to grow well during the forecast as the corded dryers are easy to use and extremely durable. The use of coded hairdryers is increasing even in the household use. Cordless hair dryers are also becoming popular in the recent years. Ionic and tourmaline dryers are the various innovative technologies integrated in the handheld dryers. These dryers have various attachments, speeds and heat settings to style the hair. Many higher hairdryer companies have provided hairdryers with different temperature controlled airflow in order to avoid the damage caused to the hair due to extreme heat. These products are designed to provide fast and focused airflow.
Corded hair dryers are lightweight and low cost therefore the consumption of the corded hair dryers is expected to grow. Professionals prefer the hair dryer as it is easy to use and not heavy so these people work for us together in a salon. The use of lithium silicon batteries in the cordless hair dryers is meeting the convenience needs of on-the-go individuals. These hair dryers are portable. Smart sensors, which are integrated in the wireless product, analyze the air quality and humidity and modify the heat settings.
The professional beauty salons are expected to have the highest application of these hair dryers. The use of hair dryers in the professional field shall have a growth of or 5.3%. The use of ionic technology in these dryers has happened fitted for quick drying in the individual segment. The use of hairdryers in spa, salons and beauty care centers will help in the growth of the market. The future revenues of the hair dye market will grow due to innovation in this tool.
The availability of smartphones and various discounts provided on online platforms, the online distribution channel is expected to be the fastest growing segment in the future. The variety of the products offered online is influencing the consumer preferences for purchasing these electronic devices from home. Ecommerce platforms like Amazon, Walmart and Flipkart are providing good discounts and offers on purchases of these devices. In the developing nations like China, India, Indonesia and Vietnam the use of Internet and availability of smartphones had led to a growth in the sales online. This segment is expected to grow well during the forecast period. Until the year 2018, the offline distribution channel had the largest market share but in order to gain a competitive advantage in the market many companies have brought their hair dryers to the online market.
In the offline distribution channel many industries are launching stores that would provide good discounts and offers for the purchase of electronic devices. In 2019, Reliance Industries planned to launch hundred stores under the name of Reliance Digital. The offline distribution channel has garnered revenue share of around 78% in 2022.
Key market developments in the global hairdryer market
Segments covered in the report
By Type
By Product
By Application
By Distribution Channel
By Price Range
By Geography
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