The global men skin care products market size was estimated at USD 16 billion in 2023 and is projected to hit around USD 29.61 billion by 2033, growing at a CAGR of 6.40% from 2024 to 2033. The men skin care products market is driven by changing societal standards and growing concern for personal grooming amongst men.
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The Europe men skin care products market size was valued at USD 5.12 billion in 2023 and is expected to reach around USD 9.57 billion by 2033, growing at a CAGR of 6.50% from 2024 to 2033.
In 2023, Europe held the largest share of 32% in men skin care products market. This was brought on by men's high consumption of high-end skincare and shave care products in Germany, Italy, and the United Kingdom. There has been a noticeable change in European attitudes regarding men's care and grooming. The idea that skincare is essential to general wellness and self-care is becoming more widely accepted. Men are willing to spend money on skincare and other grooming goods as they become increasingly self-conscious about their appearance. In the men's skincare sector, there is an increasing tendency toward premiumization, where consumers are ready to pay more for upscale, high-quality goods. European companies have effectively capitalized on this trend by positioning themselves as premium and drawing in customers searching for high-end, efficient skin care products.
Asia-Pacific is expected to witness the fastest growth rate during the forecast period. The region's fast urbanization has changed men's lifestyles; more of them include skincare regimens in their everyday grooming routines. In response to consumer demand, the beauty industry has launched an extensive array of customized skincare products designed to meet the specific requirements of males. This includes male-specific cleansers, moisturizers, anti-ageing treatments, and sunscreens. Customers now have easier access to skincare goods because of the growth of e-commerce platforms. Men in Asian countries are increasingly buying skincare goods online, fueling the market's explosive expansion.
The men's skincare products market refers to the industry that produces and sells various skincare and grooming products specifically designed for men. This market has been experiencing growth and evolution in response to changing societal attitudes toward grooming and self-care for men. Men are becoming more interested in learning about skin health as we enter an era of skincare enlightenment.
Additionally, they are learning more about the issues with modern skincare brought on by aggressors outside the body and the abuse of active chemicals, which can occasionally be more harmful than beneficial. The growing understanding of the significance of skin health is one of the factors behind the men's skincare revolution. A young appearance is increasingly in demand for social interactions, dating, the workplace, and meetings., the recent change in perspective regarding physical appearance is observed to act as a major growth factor for the market.
| Report Coverage | Details |
| Growth Rate from 2024 to 2033 | CAGR of 6.40% |
| Global Market Size in 2023 | USD 16 Billion |
| Global Market Size by 2033 | USD 29.61 Billion |
| Europe Market Size in 2023 | USD 5.12 Billion |
| Europe Market Size by 2033 | USD 9.57 Billion |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Type, By Product, By Age Group, and By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Driver
Focus on health and wellness
Men are increasingly prioritizing their health and general well-being more and more as society's views on hygiene and self-care change. Due to this change, there is an enormous requirement for skincare products made especially for males that not only help with skin health issues but also address cosmetic concerns. Customers are becoming more aware of the value of good skin and understand that skincare promotes general wellbeing and looks. Men seek products that complement their health-conscious lifestyle and provide practical solutions. This has forced the skincare sector to adapt and create goods that address the particular requirements of men's skin while fusing advantages related to appearance and health.
Restraints
Limited product knowledge
This constraint arises from men's need for more awareness and understanding regarding the variety of skincare products available and their specific benefits. Many men traditionally need to be actively engaged in skincare routines, leading to a gap in knowledge about the diverse range of products catering to different skin types and concerns.
As a result, men may need help making informed decisions about which skincare products suit their needs. Limited awareness can hinder the adoption of skincare practices among men and impede market growth. Efforts to educate and raise awareness about the benefits and usage of skincare products tailored for men are crucial in overcoming this restraint and expanding the market.
Pricing and value perception
Men have historically been less interested in skincare regimens than women and are more cost-conscious. Higher prices could put off prospective buyers, mainly if they think the goods are novel or unnecessary for skincare. The perceived worth of a brand significantly influences the acceptance of pricing. While new entrants might require a track record to support premium pricing, well-known businesses with a strong reputation might command higher rates. Men's lack of knowledge and comprehension of the advantages of skincare products might result in items being undervalued. To explain skincare's benefits and defend its cost, marketing and education campaigns must be successful.
Opportunity
Emergence of personalized products
Personalized skincare products that suit people's skin types, issues, and lifestyles are in high demand. Brands may create customized products and routines by analyzing client data through advanced technologies like artificial intelligence (AI) and data analytics. Customizing formulas for skin issues like ageing, sensitivity, or acne increases client happiness and retention. Niche goods provide tailored solutions for demands, targeting specific market segments within the men's skincare industry. Niche products might focus on new trends or specific tastes, including natural materials, eco-friendly packaging, or skincare practices particular to a specific culture.
The synthetic segment dominated the men skin care products market in 2023. For businesses aiming for mass production, producing a synthetic product is frequently less expensive and quicker. Petrochemicals, artificial scents, PEG, harsh sulphates, and synthetic preservatives with a low concentration of skin-beneficial active ingredients are typically found in these products.
The natural/ organic/ herbal segment is the fastest growing in the men skin care products market during the forecast period. The main factor driving the desire for natural skincare options is growing awareness of the damaging effects of chemical-based products on the skin. Businesses in the men's personal care sector are concentrating on providing customers with an increasing number of goods made with natural ingredients. In addition, men are choosing natural ingredients for personal care products over the chemicals found in conventional goods.
The cream & moisturizers segment held the largest share of the market in 2023. The segment’s dominance can be ascribed to rising consumer knowledge, the need for specialized solutions, formulation developments, and changing social perceptions of men's grooming. For instance, in April 2022, German cosmetics giant Beiersdorf introduced the first cosmetic product of recycled CO2 and owns many well-known beauty brands, including Nivea. This is accomplished by technology that captures and recycles carbon dioxide, which is then utilized to make the Nivea Men Climate Care Moisturizer.
The cleansers & face wash segment is the fastest growing in the men skin care products market during the forecast period. A profound change in society that acknowledges the value of skincare in preserving young, healthy skin. The need for specialized goods has increased due to the shift in views around grooming and self-care. One can feel confident knowing that more and more guys are joining the growing trend of taking better care of their skin. You may efficiently remove oil, grime, and pollutants from the skin using cleansers and facial wash products made just for guys. These products are specially designed to address the qualities of men's skin, namely higher oil production and thicker texture. Manufacturers have made it easy for men to integrate skincare into their everyday lives by developing a wide choice of cleansers and face wash products.
The 19 to 35 segment held the largest market share in 2023. The importance of outward appearance has grown in the modern world with the rise of social media. Beyond social media, physical appearance matters in real life as well. In today's world, people value and accept well-groomed individuals. The younger generation increasingly focuses on aesthetics in life, fashion, and physical attractiveness. The demand for men's skincare products has increased due to the growing emphasis on physical appearance, the growth of social media, rising disposable income, and improved self-care knowledge.
The supermarket & hypermarket segment held the dominating share in 2023. Skincare products are usually available in a wide variety of products at supermarkets and hypermarkets. Many customers can easily access men's skincare products by integrating them into the current beauty and personal care areas. Stores like supermarkets and hypermarkets offer a convenient setting for buying various items, including beauty products, and men may prefer one-stop shopping experiences.
The prominence of these retail channels is partly due to their accessibility and convenience. Discounts, sales, and advertising campaigns are common strategies supermarkets and hypermarkets use to draw in customers. Sales of men's skincare products can be significantly increased by such promotional efforts, mainly if there are appealing discounts or packaged offers.
The e-commerce segment is the fastest growing in the men skin care products market throughout the forecast period. Customers prefer online shopping due to its convenient availability and accessibility. Online sales are increasing as a result of the work. The usage of smartphones for online shopping and the rise in internet penetration are the primary motivators. This allows manufacturers to build shopping portals and partner with other e-retailers to expand their distribution networks. It is noteworthy that South Korea has the most significant rate of smartphone ownership, the highest broadband penetration rate, and the fastest average internet speed. South Korean customers' use of e-commerce platforms to buy cosmetics is growing in popularity.
Segments Covered in the Report
By Type
By Product
By Age Group
By Distribution Channel
By Geography
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