Allied Pinnacle Collaborated with Woolworths to Launch a New Bakery Range

In March 2026, Allied Pinnacle and Woolworths launched a new range of premium pastries in Australian supermarkets. The range is available in convenient formats and offers new flavors. The bakery items are easy to enjoy and easy to integrate into daily routines. The range is made up of Wise Wheat flour and offers elevated flavor experiences. The range is available in Woolworths Supermarkets in Australia.

Introduction To New Bakery Range

The premium pastries are made up of high-fiber wheat grown in Australian farms. The range is made using ingredients like sprouted grains, raspberry crisps, flaxseed, high-protein mixes, sourdough, and choc hazelnut spread. The range offers better flavor and is a high-fiber solution. The range includes 5 new products. The range is available in two packs. The range includes:

• Jalapeno & Cheese Croissants:- The pastry is made up of ingredients like butter, sugar, cheddar cheese, jalapeno pepper, seasoning, wheat flour, parmesan cheese, egg, yeast, and water. The pastry has a flaky texture and has a cheese filling. The pastry is approximately available at $3.50, and is a mildly spicy snack.
• Cookie Danishes:- It is a flaky golden pastry and contains allergens. It offers a crookie experience and has a sweet texture. It has a cookie-style filling.
• Feta & Spinach Lunettes:- It is a crescent-shaped pastry and offers approximately 4g to 7g of protein per 81g serving. The pastry contains savory feta cheese and is made with natural color.
• Almond Lunettes:- The pastry contains a higher amount of butter and has a flaky texture. It is made from ingredients like butter, almonds, yeast, wheat flour, egg, and sugar. It has an almond flavor and contains almond cream.
• Morning Buns:- The pastry is coated with cinnamon sugar and has a laminated dough structure. The pastry has an aromatic flavor and is available in a spiral shape. It has a caramelized texture and sweet taste.

According to Towards Food and Beverages, the specialty bakery market size accounted for USD 58.75 billion in 2025 and is expected to grow from USD 62.77 billion in 2026 to reach approximately USD 113.96 billion by 2035, expanding at a CAGR of 6.85% from 2026 to 2035, due to the rise in on-the-go eating habits and the increased popularity of gourmet bakery products.

The adoption of specialty bakeries is growing rapidly due to the increased development of gluten-free baked items and the higher demand for artisan bakery items. Factors like the preference for health-focused bakery items, popularity of artisanal quality baked goods, move to permissible indulgence, explosion of social media, surge in frozen bakery sector, increased use of ancient grains, development of organic bakery products, development of low-calorie baked goods, expansion of bakery café hybrids, rise in online ordering, and the higher utilization of automated production systems are responsible for the rapid adoption of specialty bakery.

Allied Pinnacle focuses on consumer-centric business and developing high-quality products in collaboration with other companies. Woolworths focuses on expanding its artisan and premium range of baked goods and developing indulgent items. Allied Pinnacle Company, in collaboration with Woolworths, focuses on the development of a high-fiber bread range. Both companies focus on expanding the range of Wise Wheat wraps and bread.