Catching Up in the AI Race: Apple Eyes ChatGPT-Style Conversational Assistant

Published: 04 Aug 2025

Author: Precedence Research

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A foundational company behind the development of leading brands like the iPhone and Mac, Apple is looking to enter the field of artificial intelligence to boost its presence in the global market. They are building a team to launch products like ChatGPT, according to the sources. Apple recently established teams named for answers, knowledge, and information. Apple is currently looking for experts to lead this team through job postings on their website. They are looking for candidates who have expertise and hands-on experience in search algorithms and engine development. 

Apple has struggled to take its place in Artificial Intelligence development. However, they have launched Apple Intelligence. The company itself agreed about several mistakes and its inefficiency and accepted delayed features like the integration of Siri with ChatGPT, a highly customized, AI-based update to the voice assistant. The AI features that Apple has launched, like text messages and their summaries, were not very beneficial compared to the other models and their features. Despite their trying to step into the AI space, Apple has lost its four leading AI researchers to the “superintelligence” team of Meta. It was highly controversial news when Meta successfully lured away Ruoming Pang, who was Apple’s head of AI division, by offering a compensation package of nearly USD 200 million, as per reports. 

In a recent discussion with investors, Tim Cook, CEO of Apple, had already signaled an opening for Mergers & Acquisitions to complete Apple’s AI roadmap. Investors are also putting pressure on Apple to find external support and bring AI experts to their team. According to sources, many investors are in favor of Apple acquiring AI Darling Perplexity, which is a rapidly expanding AI start-up. This start-up was founded by Arvind Srinivas, who is an Indian-origin computer scientist working to offer various AI models and excelling on a notable scale in the global market. Despite having hurdles in launching AI models, Apple continues to shine as a leader in Silicon Valley. The company has shown revenue growth since 2021, with quarterly revenue of USD 94 billion, showcasing its dominance in the global technology space.