CARE Hospitals Introduces Pranaam to Enhance Senior Citizens' Healthcare

In August 2026, CARE Hospitals launched Pranaam in Visakhapatnam, India, which is an initiative meant to support senior citizens by expanding access to customized healthcare, preventive methodology, chronic care, and community interaction. The hospital launched it on the occasion of World Senior Citizen Day on 21 August. This initiative intends to make healthcare more reliable and customized for senior citizens.

This program concentrates on the consistency of healthcare and emotional wellness, and enables senior citizens to age healthily. This initiative was inaugurated by the Commissioner of Police, Visakhapatnam, who was the Chief Guest for the event. This event also saw the presence of Shalabh Dang, who is the President of the Sales and Marketing Department of Aster DM Quality Care Limited, and G. Sukesh Reddy, who is the Hospital Chief Operating Officer of CARE Hospitals, Visakhapatnam. Many senior doctors, hospital management, medical experts, and senior citizens were also present.

The population of senior citizens in India has crossed 150 million and is expected to rapidly increase in the upcoming decade. This creates a pressing need to cater to the growing cohort of old people who need healthcare in various forms, be it treatment for chronic diseases, special supervision and assistance, and community support. Senior citizens who live alone, or with family members and care staff, find it hard to visit medical institutions regularly. It is difficult for them to go for multiple appointments and follow-ups in hospitals.

Impact on the Healthcare Industry

According to Precedence Research, the launch of the Pranaam initiative is expected to positively impact the healthcare industry. There have been rapid advancements in the medical sector, which have led to an increase in life expectancy for humans. Human society is undergoing a significant social change in terms of marriage and pregnancy. Birth rate per woman in multiple developing and developed countries is consistently decreasing, including India.

Many such countries now have a birth rate per woman below the replacement rate, which is 2.1. These factors are leading to a rapid rise in the average age of the population of these countries. This has led to a rise in the proportion of older people who need more healthcare on average than younger people. It has increased the demand for medical facilities across various segments, be it diagnosis, treatment, or full-time supervision and assistance.

Impact on the Healthcare IT Market

The global healthcare IT market size accounted for USD 880.56 billion in 2025 and is predicted to be worth around USD 3,715.34 billion by 2035, growing at a CAGR of 15.48% from 2026 to 2035.

According to Precedence Research, the introduction of the Pranaam initiative is expected to benefit the healthcare IT market. The rapid rise in the number of senior citizens has increased the burden on healthcare facilities because they have higher needs for the same than other age groups. This has prompted medical institutions to adopt digital workflows to increase the speed of clinical workflows.

AI is being incorporated to automate various tasks and repetitive operations, which helps to decrease the workload for clinical staff. They can invest more time in delivering better healthcare to patients. Many senior citizens cannot regularly visit hospitals, and digital technologies come to their rescue as they enable remote treatment and supervision. Doctors can supervise various biological markers of their patients remotely using wearable devices.

Impact on the Home Healthcare Market

The global home healthcare market size accounted for USD 487.2 billion in 2025 and is expected to be worth around USD 1,556.59 billion by 2035, at a CAGR of 12.32% from 2026 to 2035.

According to Precedence Research, the launch of the Pranaam initiative is expected to positively impact the home healthcare market. Senior citizens often find it hard to visit hospitals frequently for appointments and follow-ups. Moreover, many patients are increasingly preferring home care for chronic diseases as they wish to age further in their home itself. The advancement in digital and AI technologies has enabled remote healthcare, as doctors can supervise their patients using advanced wearable devices.

About CARE Hospitals

CARE Hospitals is a prominent multi-specialty hospital network in India. The hospital chain is dedicated to delivering advanced treatments with compassion and reliability. CARE Hospitals comes under Aster DM Quality Care Limited, which is a leading comprehensive healthcare enterprise in South Asia. It combines the experience and prowess of CARE Hospitals, Aster Hospitals India, KIMSHEALTH, and Evercare Bangladesh. Their network consists of 39 hospitals, over 10,600 beds, more than 7,400 clinicians, and has a presence in 28 cities across 9 states in India. CARE Hospitals was established in 1997 in the state of Andhra Pradesh, India.