Hero Vida VX2 Plus KKR Limited Edition launched at Rs 1.16 lakh

Hero MotoCorp has introduced a limited-edition variant of its electric scooter, the Vida VX2 Plus KKR Edition, ahead of the 2026 season of the Indian Premier League. Priced at ₹1.16 lakh (ex-showroom), the model will be available in restricted numbers, reflecting a growing trend of themed electric mobility offerings aligned with major sporting events.

The special edition draws design inspiration from the Kolkata Knight Riders, featuring a distinctive purple and gold color scheme. The scooter is finished in a pearl black base coat complemented by a gold halftone gradient and micro-dotted styling elements. As part of the limited package, customers will also receive a KKR-themed helmet, enhancing the exclusivity and branding appeal of the model.

From a performance standpoint, the Vida VX2 Plus KKR Edition is equipped with a 3.4 kWh battery pack, offering a claimed range of 142 km on a single charge. The electric motor delivers approximately 8.04 BHP, enabling a top speed of 80 km/h. The scooter is also capable of accelerating from 0 to 40 km/h in just 3.1 seconds, positioning it competitively within the urban electric mobility segment.

The launch reflects Hero MotoCorp’s continued focus on expanding its electric vehicle portfolio under the Vida brand, while also leveraging brand collaborations to enhance market visibility. Limited-edition models are increasingly being used by manufacturers to attract younger consumers and build stronger emotional connections with customers through lifestyle and entertainment associations.

Industry observers note that the Indian electric scooter market is witnessing rapid growth, driven by rising fuel prices, government incentives, and increasing consumer awareness of sustainable transportation. The introduction of such themed variants also highlights the evolving role of design and branding in differentiating products in a competitive EV landscape.

According to Precedence Research, the global electric scooters market size accounted for USD 48.90 billion in 2025 and is predicted to increase from USD 60.65 billion in 2026 to approximately USD 364.24 billion by 2035, expanding at a CAGR of 22.24% from 2026 to 2035 as increasing urban adoption of electric mobility and rising demand for cost-efficient and eco-friendly transportation solutions drive market growth.

A recent report by Precedence Research highlights that the electric scooters market is benefiting from supportive government policies, advancements in battery technology, and growing consumer preference for sustainable and connected mobility options.