Hoshii Unveils AI Assistant to Improve ERP System for Enhanced Efficiency
In July 2026, Hoshii, an information and communication technology company based in Switzerland, developed an AI assistant that can be connected to ERP systems to enhance their efficiency. This assistant has natural language processing and automation capabilities which facilitate it to perform data entry, orders, inquiries, and interests.
This company was co-founded by Jiir Awdir, Ayoub Chouak, and Chihiro Okuyama. Jiir Awdir is the CEO of the company and has a master's degree from the University of St. Gallen and was a former participant in the ICT management trainee program at Swisscom Ventures. He performed tasks such as corporate digitization, supply chain, and venture capital operations. Ayoub Chouak is the CTO of Hoshii and has a master's degree in Computer Science and Engineering from the Technical University of Denmark. He did research on security design in his education. Chihiro Okuyama is the Chief AI Officer who handles the AI operations of the company.
The wholesale and manufacturing enterprises' operations involve orders sent in the form of unstructured emails, PDFs, spreadsheets, and audio messages. The name of the product, internal item numbers, measurement units, and file formats vary with respect to the customer. This necessitates the employees to read and detect each order’s content and then look up the customer data, products, input quantity, prices, and delivery information on the ERP system.
The manual process is time-consuming and also prone to errors in the long term. The AI assistant provided by Hoshii can be embedded in ERP systems to automate order detection, data entry, task management, and order reply. This tool caters to 3 different needs, namely automation, teamwork, and smart operations. It helps to increase the pace and efficiency of operations.

Impact on the Information Communication Technology Industry
According to Precedence Research, the launch of the AI assistant by Hoshii is expected to positively impact the information communication industry market as it provides an automation solution for wholesale and manufacturing enterprises to speed up and efficiently perform their routine repetitive workflows. This helps them compress project timelines and process orders faster. The AI assistant also enables employees to dedicate time to more important administrative tasks rather than repetitive processing tasks.
Impact on the Artificial Intelligence (AI) Market
The global artificial intelligence (AI) market size was USD 757.58 billion in 2025, calculated at USD 900.00 billion in 2026, and is expected to reach around USD 4,216.29 billion by 2035, expanding at a CAGR of 18.73% from 2026 to 2035.
According to Precedence Research, the artificial intelligence (AI) market is expected to benefit from the introduction of the AI assistant by Hoshii, as it represents a significant milestone in terms of commercial adoption of AI for agentic tasks. Earlier, AI was used mostly for generative tasks such as chatbots, image and video generation, but now it is being imparted the ability to perform fairly intricate office tasks.
Such tasks can include code debugging, repetitive Excel workflows, and information entry. This helps enterprises to deliver orders in a comparatively lesser duration of time. It also helps the workforce to dedicate more time to innovations and improvements instead of doing repetitive tasks every day.
Impact on the Cloud Computing Market
The global cloud computing market size was estimated at USD 912.77 billion in 2025 and is predicted to increase from USD 1,106.28 billion in 2026 to approximately USD 5,946.84 billion by 2035, expanding at a CAGR of 20.61% from 2026 to 2035.
According to Precedence Research, the launch of the AI assistant is expected to positively impact the cloud computing market due to the fact that the commercial adoption of AI in routine business workflows will result in the generation of a huge amount of data, which would need to be stored in cloud facilities.
The automation of agentic tasks also needs a significant amount of compute power throughout the day, which is typically provided by cloud computing infrastructures. This results in an increase in the demand for cloud facilities, which boosts the revenue of cloud providers. It results in an increase in economic activity in the market.
About Hoshii
Hoshii is a prominent technology company headquartered in Zurich, Switzerland, and specializes in the development of automation tools and advanced software for technology and pharmaceutical companies. The company focuses on providing AI solutions to people to help them automate tedious and repetitive workflows and free up some time to invest in innovative tasks.
The company also caters to automation solutions for enterprises that deal with dynamic goods. They help with digital logistics processes to increase the pace and efficiency of the processes. The company has served over 50 customers in Germany, Austria, and Switzerland. They have connected more than 20 ERP systems. Their solutions help companies improve their digital operations in terms of goods logistics, project timelines, efficiency, and resource allocation.