JUSTFOODFORDOGS LAUNCHES INDUSTRY'S FIRST COMPLETE LINE OF FRESH TARGETED NUTRITION DIETS FOR DOGS
Published: 14 Apr 2026
Author: Towards Healthcare
JustFoodForDogs recently announced the launch of an innovative shelf-stable fresh food in resealable pouches for convenience. The company will debut the JustFresh line at Global Pet Expo this week and provide a New Products Showcase.
According to the company reciepe include complete and balanced food for adult dogs, offering high-quality, human-grade ingredients with no preservatives. It is designed to be a standalone meal or topper for dry dog food. Each 12-oz resealable pouch includes high-quality animal protein, antioxidant-rich vegetables like carrots and kale, and highly digestible rice and oats.
According to Towards Healthcare, the Pet therapeutic diet market is projected to experience significant growth, with estimates suggesting the market size will increase from USD 30.91 billion in 2026 to approximately USD 61.38 billion by 2035, representing a compound annual growth rate (CAGR) of 7.92% from 2026 to 2035. Growth is driven by rising pet ownership, with an understanding of chronic health conditions in pets, with a focus on personalised nutrition and condition-specific solutions to ensure product reliability, and with awareness and education about the benefits of therapeutic diets for pets.
Carey Tischler, President, JustFoodForDogs, said Our mission has always been to improve the lives of dogs through better nutrition, and JustFresh strengthens our product portfolio with another solution for the varying routines and needs of pet parents.
About JustFresh
Circana data revealed that the fresh dog food category experienced a 30 percent increase in dollar sales within the multi-outlet retail channel (MULO), significantly surpassing the overall dog food category’s growth of 2.4 percent during the same timeframe. JustFoodForDogs revolutionised the fresh whole food movement for dogs when it opened the first open-to-the-public kitchen cooking food for dogs.
JustFresh launches with four recipes: Home-Cooked Beef, Chicken, Pork, and Turkey. Each is formulated to be complete and balanced for adult dogs, providing high-quality, human-grade ingredients with no preservatives. It is designed as a meal or a tasty topper for dry dog food. Each 12-ounce resealable pouch includes high-quality animal protein, complemented by antioxidant-rich vegetables like carrots and kale, and highly digestible rice and oats.
A recent report by Towards Healthcare highlights that the Pet therapeutic diet market is witnessing growth due to the increasing prevalence of chronic diseases in pets and the growing demand for specialised diets and a shift towards personalised nutrition in pet care. Consumer awareness and education about the importance of nutrition for pet health are increasing, leading to a higher willingness to invest in therapeutic diets.
North America holds a significant market share due to high pet ownership rates, a strong pet care industry, and high consumer spending on pet products. The US market is particularly dominant, fueled by its large pet population and a culture of proactive pet health management.
The Asia-Pacific region exhibits rapid expansion, fuelled by an increasing middle class with rising disposable income and a growing awareness of pet health in developing countries like China and India.