Nvidia-backed startup- ‘Luma AI ’Announces its Expansion in London

Published: 03 Dec 2025

Author: Precedence Research

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Luma AI, a renowned video generation startup which is supported by NVIDIA, is riding a wave of expansion among leading marketers in the U.S. and is expected to launch their operations in the UK soon, along with a major target for London. The expansion was introduced by the company.

The Palo-Alto-headquartered start-up will hire nearly 200 employees, which is 40% of its total workforce, at its new base in London that will be built by the end of 2027, aiming to develop in domains like engineering, research, partnerships and strategic moves for development.

This news of expansion was revealed by the company after two weeks when Luma announced a funding round of $900 million, which was directed by the AI company Humain, which is backed by a Saudi public investment fund. The startup was previously supported by NVIDIA tech leader.

Luma is developing a unique AI model known as a ‘World Model’. It is a class of AI models that can learn on their own with the help of video, audio, and images and even with text. They are working similarly as LLM models that are the power force behind the successful running of popular generative AI models like ChatGPT by OpenAI and Gemini by Google.

The startup is now focusing on its advertising, marketing, and targeting sectors like media and entertainment, which it sells using its API, application programming interface. All these efforts are going on as part of their content creation suite. Mr. Amit Jain, the CEO and co-founder of LUMA AI, mentioned their intent by saying, “With this Series C raise and the upcoming build-out of global computer infrastructure, we have the capital and capacity to bring world-scale AI to creatives everywhere. Launching across Europe and the Middle East is the logical next step in putting this power directly in the hands of storytellers, agencies and brands globally.”

Due to the skilled workforce within the UK, the company decided their expansion starting point would be the UK, Europe’s leading country. He further said, “London has some of the best people when it comes to research, given the universities here and institutions like DeepMind. We also consider London to be the entry point to the European market.”