Generative AI Market (By Component: Software, Services; By Technology: Generative Adversarial Networks (GANs), Transformers, Variational Auto-encoders, Diffusion Networks; By End-Use: Automotive & Transportation, BFSI, Media & Entertainment, IT & Telecommunication, Healthcare, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global generative AI market size was estimated at USD 10.79 billion in 2022 and is projected to hit around USD 118.06 billion by 2032, growing at a CAGR of 27.02% during the forecast period 2023 to 2032. U.S. generative AI market was valued at USD 2.7 billion in 2022.

Using technologies like superior resolution, text-to-image, and text-to-video conversion drives the demand for generative AI. Furthermore, the expanding need to modernize workflow, including automation and remote monitoring across industries, will drive generative AI market growth.

Generative AI Market Size 2023 To 2032

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Key Takeaways

  • North America market captured 41% revenue share in 2022.
  • Asia Pacific market will reach at a CAGR of 27.6% from 2023 to 2032.
  • By component, the software segment captured more than 65.50% revenue share in 2022.
  • By technology, the transformers segment accounted for the highest revenue share exceeding 42% in 2022.
  • By end-use, the media & entertainment segment captured more than 34% of revenue in 2022.
  • By end-use, the business and financial services segment is expected to grow at the fastest rate of 36.4% from 2023 to 2032.

Generative AI Market Overview

A technique that uses AI and machine learning (ML) to create algorithms for generating new digital videos, images, texts, audio, or code is referred to as generative AI. It is powered by algorithms that recognize an underlying input pattern and generate similar outputs. Several advantages of generative AI include the following:

  • Creating high-quality content.
  • Improving identity protection.
  • Enhancing comprehension of abstract theories.
  • Reducing financial & reputational risks.

As a result, it is used widely in various industries, including healthcare, information technology, robotics, banking, and finance.

The demand for generative AI applications is increasing across industries due to factors corresponding to the expanding applications of technologies like super-resolution, text-to-image conversion, and text-to-video conversion, as well as the growing need to modernize workflow across firms. A significant growth-inducing factor in the healthcare sector is the increasing product adoption of 3D printing technologies to create various products, including organic molecules and prosthetic limbs, from scratch. 

For instance, in 2022, Jen Owen founded the organization known as Enable, often referred to as Enabling the future, in the United States. This project aims to unite makers and enthusiasts to build a global network of prosthetics models that can be quickly 3D printed. Along with this, the market is also being driven forward by the rising popularity of generative AI, which helps chatbots create effective conversations and increase customer satisfaction. A generative chatbot is an open-domain program that generates original language combinations rather than selecting from pre-defined responses.

Stats for Generative AI market

  • As of June 2023, McKinsey, a global consulting company which has approximately 30,000 employees across 67 countries stated that almost 50% (half of) its total employees use ChatGPT and other such generative AI tools.
  • Altman Solon in its recent survey stated that one in every four companies in the United States are utilizing generative AI tools.
  • According to State of AI report, by September 2023, generative audio tools are expected to attract over 1,00,000 developers.
  • Gartner stated in its report on generative AI that by 2025, approximately 30% of newly discovered drugs will be discovered with the help of AI tools.
  • China’s search engine Baidu announced to invest fund of approximately 1 billion Yuan ($140 million) in nurturing its interest in AI self-reliance.
  • Micron Technology announced to invest up to $ 3.6 billion in Japan along with a close support from the Japanese government, the massive investment will focus on the innovation of generative AI chips in Japan.
  • In April 2023, the prime Minister of Japan stated that the country is openly supporting the use of industrial generative AI such as ChatGPT techniques.
  • In April 2023, Pwc announced to invest over $1 billion to expand the scale of generative AI, the company has planned to showcase this investment for next 3 years.
  • By March 2023, Microsoft has already invested $13 billion in OpenAI.

Generative AI Market Scope

Report Coverage Details
Market Size in 2022 USD 10.79 Billion
Market Size by 2032 USD 118.06 Billion
Growth Rate from 2023 to 2032 CAGR of 27.02%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Component, By Technology, By End-Use
Regions Covered North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

Generative AI Market Dynamics


Audio synthesis - Generative AI can transform any computer-generated voice into one that sounds authentically human. Synthesis is one of the most well-known and influential AI text-to-speech generators; with just a few clicks, anyone can create a polished AI voiceover or movie. This platform is at the forefront of developing algorithms for videos with text-to-voiceover and usage in advertising. Imagine having a natural human voice to improve website explainer films or product tutorials in minutes, with the help of Synthesis Text-to-Video (TTV) and Text-to-Speech (TTS) technologies, which turn a script into engaging media presentations.

Application in healthcare

When actuated by 3D printing, CRISPR, and other technologies, generative AI can create prosthetic limbs, organic molecules, and other items from the start. It can also lead to earlier detection of potential cancers and more effective treatment plans. For instance, in June 2020, IBM used this technology to investigate antimicrobial peptides (AMP) in searching for COVID-19 drugs. 

The growing demand for advanced manufacturing with complex designs and the need to reduce size while improving automotive performance is expected to drive the growth of the global generative AI market. It compels automotive manufacturers to increase their R&D investments and use generative design, which fuels market growth.

Identity protection as well as image processing

In October 2022, generative AI avatars were deployed in news reports regarding the prejudice towards LGBTQ people in Russia to obfuscate the identities of interviewees. The LGBTQ community has been under threat in Russia for quite a while, and generative AI helped some community members protect their identity and ensure their safety. 


Lack of skilled personnel

While generative AI allows machines to create new content effectively, it also has some limitations. Generative AI is still in its early stages, necessitating a trained workforce and significant investment in implementation. According to IBM's global AI adoption index report 2022, approximately 34% of respondents thought that a shortfall of AI knowledge, skills, or expertise prevented industries from adopting AI. As a result, the need for an experienced workforce and high implementation expenses are anticipated to hinder the market's growth.


Investment in R&D and technological advancement

Major market players such as Apple and Microsoft, based in the US, are increasing their investments in R&D. Additionally, these businesses are investigating technologies such as AI and machine learning (ML). Worldwide Technology, an AI service provider, launched an initiative focused on AI and ML in May 2020, with some of the most advanced experiments and work on generative AI planned. 

The market is anticipated to experience promising growth opportunities as many businesses are continually developing & experimenting with embedding generative AI in their services and products. The global generative AI market will be driven by the rising use of generative AI for building virtual worlds in the metaverse. Additionally, the increasing trend of creating digital artworks using only text-based descriptions will augment market growth.


Control limitations 

The Generative AI technique may appear unstable at times or in certain situations, resulting in uncontrollable behavior. For instance, a Generative Adversarial Network (GAN) may produce output that fails to meet expectations without providing an understandable explanation, making it challenging to find the best solution to the problem.

  • Pseudo image generation - While the Generative AI algorithm uses a large amount of data to perform tasks, it cannot create genuinely new images because the image it created is simply a combination of information gathered in novel ways.
  • Security concern - Since generative AI can generate fake photos and images identical to the real ones, it may increase identity theft, fraud, and counterfeiting cases.
  • Data privacy concerns - Generative AI in healthcare may raise data privacy concerns because it involves collecting personal information.

Covid 19 Impact:

COVID-19 mandated remote working across all sectors boosting the generative AI market growth. According to IBM's Global AI Adoption Index 2022 report, over 53% of IT professionals stated that they have sped up the roll-out of Artificial Intelligence (AI) in the last 24 months in response to the pandemic. In addition, during the pandemic, innovative diagnostic methods based on AI were created to detect the virus.

According to World Meter, the significant outbreak of COVID-19 in North America affected over 101 million people as of 2022, significantly driving the market for 3D printing in various regions. The need for generative AI has grown in combination with the increased demand for 3D printing, particularly in the healthcare sector for the manufacture of ventilators.

Component Insights

The industry is split into software and services. The software sector, which had the most significant value share of 65.50% in 2022, will likely dominate the market during the forecast period. The expansion of the software market can be attributable to several variables, including an increase in fraud, capabilities overestimation, unforeseen results, and growing privacy concerns. Generative artificial intelligence (AI) is a technology consisting of algorithms that may produce new material, including audio, code, pictures, text, modelling, and videos. ChatGPT is only one user-friendly example of this technology. Generative AI uses foundation models, which are deep learning models that can perform several complicated tasks concurrently, to produce new information rather than just categorizing and recognizing existing data. Given that it is growing more potent thanks to strong ML models, generative AI software is anticipated to play a key role in a variety of businesses and sectors, such as fashion, entertainment, and infrastructure. For instance, when a group of fashion designers from the Laboratory for Artificial Intelligence in Design (AiDLab) in Hong Kong staged a fashion exhibition showcasing creations aided by generative AI in December 2022.

On the other hand, the service sector is expected to grow at the fastest CAGR during the projected period. Increasing concerns about stock exchange trading forecasts, data security, fraudulent activity detection, and modeling of risk factors will drive growth. Cloud-based generative artificial intelligence services are anticipated to rise in popularity as they offer flexibility, scalability, and affordability, fueling the expansion of the service market. For instance, the U.S.-based IT service administration business Amazon Web Service (AWS) introduced Amazon Bedrock and a number of generative AI services in April 2023. Additionally, Amazon Web Services Inc. announced the inclusion of new features to its cloud platform on June 20, 2022. Programmers can effectively create code, train datasets, and incorporate AI into their applications thanks to its capabilities.

Technology Insights

The generative AI technology is divided into variational auto-encoders, GANs, diffusion networks, and transformers. In 2022, transformers generated the highest revenue share exceeding 42%, driven by the growing popularity of transformer applications such as text-to-image. Transformer models are created to learn the contextual links between the words in a phrase or a group of words in a text. They accomplish this learning by employing a technique known as self-attention, which enables the model to evaluate the relative weights of various words in a sequence according to their context. This approach differs from conventional recurrent neural network (RNN) models in that it sequentially processes input sequences and lacks a global understanding of the sequence. For instance, the transformer DALL-E comprehends text and converts it to an image. One transformer developed by the OpenAI team, a San Francisco-based artificial intelligence research group, is GPT-3. This model can write emails and poems as well as produce material that looks to have been authored by a person.

The diffusion network is expected to grow at the fastest CAGR during the projected timeline. Image creation has become crucial to many industries to deliver high-value services to the private sector, the public sector, and the government to meet the growing demands of image creation. Artificial intelligence (AI) has captured the attention of the world, especially because of recent developments in natural language processing (NLP) and generative AI, and with good reason. These innovative technologies can increase daily productivity for many types of jobs. For instance, OtterPilot automatically creates meeting notes for executives, GitHub Copilot enables coders to quickly build complete algorithms, and Mixo enables business owners to quickly establish websites.

End-Use Insights

The end-user segment includes media & entertainment, healthcare, business & financial services, IT & telecom, and automotive & transportation. The other smaller segments include security, aerospace, and defense. Media & entertainment generated more than 34% revenue in 2022, exceeding USD 1.5 billion, where generative AI helps improve advertisement campaigns. A variety of industries, including banking and healthcare, have been touched by generative AI, which creates new data or content using machine learning algorithms. A boom of innovation and new ways to express oneself is brought about by the use of technology to produce new kinds of literature, music, and art. Additionally, generative AI is used to create novel medications and therapies, as well as to analyze medical imagery and aid in diagnostics. Additionally, it is employed in the development of new financial services and products, the analysis of financial data, and market forecasting. Additionally, audience data may be analyzed and personalized content can be produced using generative AI.

Generative AI Market Share, By End Use, 2022 (%)

During the forecast period, the business and financial services segment is expected to grow at the fastest rate of 36.4%. The market expansion in this sector is attributed to the growing use of artificial intelligence (AI) and machine learning (ML) in the industry to stop fraud, secure data, and satisfy the changing demands of various stakeholders in financial services.

Regional Insights

North America led the market and generate more than 41% revenue share in 2022. The trend is expected to continue during the forecast period, owing to the increasing adoption of pseudo-imagination and rising banking frauds. Furthermore, companies such as Meta, Google LLC, and Microsoft are anticipated to drive the generative AI market development.

During the forecast period, Asia Pacific will grow at the fastest CAGR. The region's growth in generative AI is fueled by expanding government initiatives and a rise in the deployment of AI-based applications.

Generative AI Market Share, By Region, 2022 (%)

Regions Revenue Share in 2022 (%)
Asia Pacific 22%
North America 41%
Europe 26%
Latin America 8%
MEA 3%


Recent Developments

  • SXiQ, an Australia-based digital transformation services company with expertise in cloud applications, platforms, and cybersecurity, was acquired by IBM in November 2021. 
  • ALTAIR ENGINEERING INC announced the release of Thea Render V3.0 in March 2021. The Thea Render is a 3D renderer that uses state-of-the-art and unbiased graphic refining unit engines.
  • Altair announced in February 2021 that it had adopted GE Aviation's Flow Simulator. 
  • In May 2020, Archistar, an Australian property intelligence platform that combines architectural design with artificial intelligence to inform property decision-making, closed a USD 6 million Series A funding round led by AirTree to accelerate international growth and expand its product and engineering team.

Generative AI Market Companies

  • Synthesia
  • MOSTLY AI Inc.
  • Genie AI Ltd.
  • Amazon Web Services, Inc.
  • IBM
  • Google LLC
  • Microsoft
  • Adobe
  • D-ID 

Segments Covered in the Report

By Component 

  • Software
  • Services

By Technology

  • Generative Adversarial Networks (GANs)
  • Transformers
  • Variational Auto-encoders
  • Diffusion Networks

By End-Use

  • Automotive & Transportation
  • BFSI
  • Media & Entertainment
  • IT & Telecommunication
  • Healthcare
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the generative AI market size?
The global generative AI market size was accounted at USD 10.79 billion in 2022 and it is expected to reach around USD 118.06 billion by 2032.
What will be the CAGR of global generative AI market?
The global generative AI market is poised to grow at a CAGR of 27.02% from 2023 to 2032.
Who are the prominent players operating in the generative AI market?
The major players operating in the generative AI market are Synthesia, MOSTLY AI Inc., Genie AI Ltd., Amazon Web Services, Inc., IBM, Google LLC, Microsoft, Adobe,, D-ID and Others.
Which are the driving factors of the generative AI market?
The driving factors of the generative AI market are the less time required for new product launch, better image quality and frontal face view generation, as well as face emoji.
Which region will lead the global generative AI market?
North America region will lead the global generative AI market during the forecast period 2023 to 2032.


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