Miraculous Corp and WildBrain CPLG Strengthen Partnership to Drive Immersive Fan Experiences
Published: 18 Jun 2026
Author: Gautam mahajan
In June 2026, Miraculous Corp expanded its partnership with WildBrain CPLG, a reputable licensing partner for leading global brands, to drive the growth of location-based entertainment beyond the Americas. This initiative builds upon WildBrain CPLG’s recently extended mandate to lead licensing efforts for the Miraculous Corp franchise outside of the Americas, reinforcing a six-year alliance in the GAS region.
New Partnerships Shape the Future of Location-Based Entertainment
With this expanded remit in LBE, WildBrain CPLG will now oversee opportunities for location-based entertainment related to the Miraculous franchise, unlocking new immersive experiences and engaging fans across the EMEA and APAC regions. As the location-based entertainment sector continues to redefine fan engagement with beloved brands, the expertise of WildBrain CPLG in immersive experiences will enhance the Miraculous franchise's reach and impact.
According to precedence research, the global location-based entertainment market size was valued at USD 7.52 billion in 2025 and is projected to increase from USD 9.69 billion in 2026 to approximately USD 87.50 billion by 2035, achieving a CAGR of 27.81% from 2026 to 2035. This growth can be attributed to a burgeoning consumer preference for amusement parks, arcade studios, and 4D films, among other attractions.
Industry Impact and Market Outlook
From exhibitions and family-centric attractions to branded retail and entertainment destinations, there is a substantial opportunity to expand brand presence and create meaningful consumer experiences across the EMEA and Asia-Pacific regions. The location-based entertainment market appears well-positioned for sustained growth as it adapts to changing consumer expectations and technological advancements. Enhanced technological capabilities are driving innovation within the location-based entertainment sector, thereby increasing consumer engagement.
WildBrain CPLG prides itself on its collaborative approach, founded on clarity, openness, and trust. With over 50 years of experience in developing highly successful consumer products and location-based entertainment programs, it stands as a trusted licensing partner for leading brands across the entertainment, sports, and lifestyle sectors.