Myprotein extends Mars Wrigley partnership with launch of MARS Impact Whey Protein
Published: 26 Mar 2026
Author: Precedence Research
On 23-Mar-2026, Sports nutrition brand Myprotein has announced the extension of its partnership with Mars Wrigley through the launch of a new product, MARS Impact Whey Protein, further strengthening its presence in the nutraceutical ingredients market. This latest innovation brings together high-quality protein supplementation with the iconic taste profile of the MARS chocolate brand, aiming to enhance both functionality and consumer appeal.
The newly launched product combines Myprotein’s bestselling whey protein formulation with the classic MARS flavor, known for its distinctive blend of chocolate, caramel, and malt. Each serving of the protein powder delivers 20 grams of high-quality whey protein, making it suitable for fitness enthusiasts, athletes, and health-conscious consumers seeking effective nutritional support without compromising on taste. The product reflects the growing demand for nutraceutical offerings that not only provide health benefits but also deliver an enjoyable consumption experience.
According to Neil Mistry, the collaboration highlights the company’s commitment to innovation and customer-centric product development. He emphasized that by leveraging well-known and trusted flavors, the brand aims to make sports nutrition more accessible and appealing to a broader audience. The continued partnership with Mars Wrigley enables Myprotein to bridge the gap between performance-driven supplements and indulgent taste experiences, addressing evolving consumer preferences.
The launch also signals a notable shift within the nutraceutical and sports nutrition segment, where the traditional focus on functionality is being complemented by increased attention to taste, convenience, and overall product experience. Consumers today expect products that can seamlessly integrate into their lifestyles, offering both nutritional value and sensory satisfaction. This trend is driving companies to invest in product innovation, flavor collaborations, and brand partnerships.
Kerry Cavanaugh noted that Myprotein serves as an ideal partner to expand the reach of Mars-branded protein products. By combining the familiarity of the MARS brand with Myprotein’s reputation in the protein supplement market, the companies aim to attract new consumers while strengthening their existing customer base.
The MARS Impact Whey Protein is expected to be available through online channels initially, with plans for expansion into major grocery retail outlets throughout 2026. It will also complement the existing range of high-protein, low-sugar Mars-branded products, reinforcing the growing convergence between confectionery and functional nutrition in the global nutraceutical ingredients market.
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