PHCC Introduces a Campaign to Strengthen Oral Health Among the Elderly Population

The Primary Health Care Corporation (PHCC), described by the Preventive Health Directorate, announced the rollout of the ‘Ahlan for Oral Health 2026’ campaign. This campaign focuses on promoting oral health among the elderly in Qatar & confirm their integration into the entire healthcare programmes.

According to Towards Healthcare, the Middle East oral care market is projected to experience significant growth, with estimates suggesting the market size will increase from USD 2.37 billion in 2026 to approximately USD 4.42 billion by 2035, representing a compound annual growth rate (CAGR) of 7.18% from 2026 to 2035. The overall expansion is mainly propelled by the emergence of government-powered public health campaigns, & wider access to health information has majorly boosted consumer understanding of preventive oral hygiene. Also, a growing move towards premium & natural products is impacting the market growth. Eventual efforts will emphasise aesthetic dentistry, premium-natural formulations, e-commerce distribution, & the digital integration of dental care. 

Whereas Dr Hamad Al Mudhahka, executive director of the Preventive Health Directorate, said that the campaign forms part of national enforcement to reinforce the connection between oral health & complete health. Further, he stated that older adults show a group needing specialised preventive & educational interventions.

Although the campaign will cover lectures for healthcare professionals to broaden awareness of the significance of oral health in healthy ageing, along with home-based dental examinations leveraging mobile dental units to reach elderly individuals in their homes.

Various activities will be implemented across various locations, such as health centres, Ehsan Center for Empowerment and Elderly Care centres, homes, & inpatient facilities at Hamad Medical Corporation. An exploration of educational videos will also be shared with school students to empower their connection with older adults at home & enhance their understanding of elderly care requirements.

A recent report by Towards Healthcare highlights that the Middle East oral care market is expanding steadily, due to the expanding disposable income & focus on premium products purchasing. Apart from the government-led initiatives & influencing social media, the MEA is continuously developing innovations like the integration of IoT into smart toothbrushes & establishing advanced, natural ingredient-based toothpastes, which are keeping the market dynamic & attractive.