Purple Duck Expands Whole-House Water Filtration to Remove PFAS and Heavy Metals
Published: 20 Mar 2026
Author: Precedence Research
Cleaner Water Flowing Through Every Tap
In March 2026, Purple Duck Water Filtration has introduced and expanded its whole-house water filtration systems, which are not just cleaning water from one tap or one filter. Instead, they install a system where all the water entering a home is filtered first. So, whether someone is drinking water, cooking food, bathing, or washing vegetables, every drop of water is cleaner. Also, earlier, the company was called Water Bros, but now it has changed its name to Purple Duck Water Filtration.
The focus of the company now is to reduce harmful substances from water, especially PFAS and heavy metals. These are very small and invisible substances that can stay in water and may affect health over time. People usually cannot see or taste them, but many are becoming more aware and concerned about them. The company is trying to solve this problem in a simple way by cleaning water at the entry point of the house.
From Trust to Personal Water Safety
Also, earlier, people used to trust that the water coming from the government supply was enough. But now, slowly, people are thinking more about their personal safety at home. There is a small doubt in people’s minds about water quality, especially because of things like PFAS and heavy metals. This company is not just selling machines, but it is responding to the small worries people feel every day.
According to Towards Chem&Materials, the PFAS filtration market size accounted for USD 2.85 billion in 2025 and is predicted to increase from USD 3.06 billion in 2026 to approximately USD 5.88 billion by 2035, expanding at a CAGR of 7.51% from 2026 to 2035, due to the increased focus on water treatments in urban areas.
Moreover, the company is now focusing on removing hidden harmful substances like PFAS and heavy metals. Also, the families want to feel safe when they drink water at home, and this company is trying to give that feeling of safety in a simple and practical way in the current period as per the recent observation.