TELUS Digital Launches Fuel iX Fortify to Strengthen AI Security

Published: 03 Oct 2025

Author: Precedence Research

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TELUS Digital is an international provider of digital customer experience (CX) solutions, which has recently launched Fuel iXtm Fortify. This innovative automated red-teaming solution protects generative AI (GenAI) applications. As the most advanced solution, adversarial attacks are generated on a large scale continuously, enabling enterprises to detect weaknesses before they can be exploited in reality. As a result of Fuel iX Fortify, any organisation in any industry can test its Artificial Intelligence assistants, copilots, and customer-facing chatbots within minutes, enhancing trust and compliance in a time when AI implementation is increasing globally.

Due to the emergence of generative AI, unprecedented innovation opportunities have arisen, and new challenges in the fields of safety, bias, and abuse have become apparent. iX Fortify helps businesses bridge the skills gap by automating the red-teaming process, providing an early warning system that continually advances with the latest adversary tactics, methods, and procedures. Thousands of adversarial attacks can be run in minutes, making it a powerful tool that enables businesses to achieve the responsible deployment of AI and safeguard their reputation in highly regulated environments.

Fuel iX Fortify is a component of TELUS Digital that can be viewed as a supporting component of the wider strategy to cater to the evolving AI environment of enterprises. With the increasing pace of AI adoption worldwide, AI tools such as Fortify will be instrumental in ensuring that accountability and security accompany innovation. Furthermore, as AI transitions to more autonomous and mission-critical applications, the proactive nature of TELUS Digital will ensure it remains a reliable collaborator to businesses worldwide.

Executive’s Statement

Bret Kinsella, General Manager, Fuel iX at TELUS Digital:

“GenAI is driving enterprise transformation, but it’s simultaneously creating new safety and security risks that, without safeguards, can erode customer trust, damage brand reputation, disrupt operations, and expose companies to regulatory penalties. Red-teaming expertise is in short supply, and many organizations struggle to find the people and time needed to keep pace with evolving risks. Fuel iX Fortify helps close that gap by automating AI safety and security testing, uncovering vulnerabilities early, so security teams can proactively mitigate risk. Importantly, it is accessible to non-technical users and backed by research. Fortify was built as an AI safety and security early warning system that is available to identify risks at any time by any user, giving enterprises confidence they are responsibly launching and scaling their AI applications.”