US Liquid Packaging Cartons Market Growth Driven by Recycling Awareness Initiatives
Published: 30 Mar 2026
Author: Precedence Research
New Gauteng campaign aims to boost recycling of used beverage cartons.
Fibre Circle are proud to launch Gauteng’s new Liquid Board Packaging (LBP) campaign, a focused initiative to increase awareness, collection, and recycling of used beverage cartons across the province.
As the producer organisation will be responsible for paper and paper packaging, committing to expanding South Africa’s circular economy by ensuring that more liquid board packaging is correctly sorted, collected, and recycled.
This campaign represents a crucial step in keeping valuable fibre materials in circulation and supporting the growth of sustainable recycling value chains in partnership with communities, collectors, and industry stakeholders. It addresses a challenge that millions of South Africans regularly use milk, juice, and long-life beverage cartons, but remain unaware that these containers are fully recyclable.
According to Towards Packaging, U.S. Liquid Packaging Cartons Market is projected to experience significant growth, with estimates suggesting the market size will increase from USD 4.61 billion in 2026 to approximately USD 7 billion by 2035, representing a compound annual growth rate (CAGR) of 4.75% from 2026 to 2035. This aims to increase the recycling collection of used beverage cartons and educate communities on the recyclability of these household products.
Bridging the Awareness Gap
Collaboration of the organisation and local SMME buy-back centres to change this through on-site demonstrations and community engagement. Due to low public awareness and limited separation at source infrastructure Liquid board packaging used for milk, long-life beverages, custards, juices and other household liquids, is often recyclable often ends up in landfills. Highlighting their essential role with local buy-back centres, offers on-site demonstrations and incentives to waste reclaimers through a rewards programme. Partnering with the buy-back centre, Fibre Circle aims to strengthen this important link in the recovery process.
Gamalitshoyo explains that these partners will serve as collection hubs where communities can deliver used beverage cartons in exchange for retail vouchers and other people-centred incentives.
Expanding Community Access Points
The campaign will expand to include Bontle Ke Tlhago in Diepsloot, Greener Pastures in Kempton Park, Mr Bin and Trash2Treasure in Soweto, and Purpose Recyclers in southern Johannesburg. These sites will serve as dedicated collection hubs where communities can deliver used beverage cartons. By increasing access points, the campaign aims to ensure overlooked beverage cartons, which are recognised as valuable materials worthy of recovery.
A recent report by Towards Packaging highlights that the U.S. Liquid Packaging Cartons Market supports informal collectors and provides trusted drop-off points, this enable to unlock value and ensures that more packaging is recovered, reused, and kept out of landfills.