Oral Rinse Market Sees Growing Demand Amid Rising Oral Health Awareness

Oral Rinse Market Size and Forecast 2025 to 2034

The global oral rinse market size accounted at USD 7.78 billion in 2024, and is expected to reach around USD 14.75 billion by 2034, expanding at a CAGR of 6.61% from 2025 to 2034. The North America oral rinse market size reached USD 2.41 billion in 2024. The market is growing due to dentist recommendations for dental disease or uses as part of a regular oral hygiene regimen.

Oral Rinse Market Key Takeaways

• The global oral rinse market was valued at USD 7.78 billion in 2024.
• It is projected to reach USD 14.75 billion by 2034.
• The oral rinse market is expected to grow at a CAGR of 6.61% from 2025 to 2034.
• North America dominated the oral rinse market by region, in 2024 and hit 31% revenue share.
• Asia Pacific is expected to grow at the highest CAGR in the market by region during the forecast period.
• The antiseptic mouthwash segment dominated the market by product in 2024 and accounted for a 33% revenue share.
• The periodontitis segment dominated the market by indication in 2024 and has held a 32% revenue share.
• The online store segment has dominated the market by distribution channel in 2024 and has accounted for 45% of revenue share.

U.S. Oral Rinse Market Size and Growth 2025 to 2034

The U.S. oral rinse market size was estimated at USD 1.69 billion in 2024 and is predicted to be worth around USD 3.28 billion by 2034, at a CAGR of 6.86% from 2025 to 2034.

North America dominated the oral rinse market by region, in 2024.North America has higher oral health awareness and more affordable dental care items. As a result, a sizeable consumer base actively seeks oral rinse and other oral care products. Additionally, North America has excellent healthcare facilities, such as dental offices, which make it easier for oral care attempts to be distributed and accessed. Also, in North America, oral care companies frequently highly advertise and promote their products through a variety of media, including television, the internet, and dental experts' endorsements.

• As per the report on dental health in the U.S., 201 million Americans use oral rinse regularly.

Asia Pacific is expected to grow to the highest CAGR in the oral rinse market by region during the forecast period. A greater number of people in Asia Pacific are probably going to include oral hygiene products and other oral hygiene products in their daily routines as dental health education and awareness grow. As a result of economic expansion in many Asia Pacific nations, consumers now have more money to spend on oral rinses and other personal hygiene products. Asia Pacific has noticed a rise in clinics and professionals, which is driving up demand for preventive dental care, which includes the use of oral rinse.

Market Overview

The oral rinse market refers to an oral rinse, frequently referred to as mouthwash, which is in liquid form that is rubbed around the mouth to improve the hygiene of oral, lessen bacteria, and freshen breath. The flavoring agents included in the oral rinse are alcohol and antiseptics like fluoride, essential oils, and chlorhexidine. The market is growing due to recommendations by dentists for dental diseases or the use of it as a part of a regular oral hygiene regimen.

The oral rinse benefits and freshens breath by neutralizing odors, preventing plaque build-up, helping stop cavities from forming, etc. It can boost the market. The alcohol-based oral rinse has been a popular oral hygiene product for the last few years, but it has not been safe for consumption, and this is the reason it is not recommended for use by children under 13. So, the production of alcohol-free oral rinse for the population under the age of 13 is an opportunity to grow the oral rinse market.

• The market is fragmented with multiple small-scale and large-scale players, such as GlaxoSmithKline, Unilever, Johnson & Johnson, Proctor & Gamble, Biotène, TheraBreath, Himalaya Wellness Company, Colgate-Palmolive Company, Amway, Dabur, Lion, etc.

Oral Rinse Market Growth Factors

• The oral rinse market is growing due to recommendations by dentists for dental diseases or the use of it as a part of a regular oral hygiene regimen.
• Diseases like toothaches, stained teeth, cavities, chipped teeth, etc., can boost the market.
• The oral rinse benefits and freshens breath by neutralizing odors, preventing plaque build-up, helping stop cavities from forming, etc. It can boost the market.
• The rising popularity of oral health can boost the market.
• The production of alcohol-free oral rinse for the population under the age of 13 is an opportunity to grow the market.

Market Scope

Market Dynamics

Drivers

Rising incidence of dental diseases

The rising incidence of dental diseases can boost the oral rinse market. Dental diseases include toothaches, stained teeth, cavities, chipped teeth, impacted teeth, cracked teeth, dental caries, and enamel disorders. These diseases are caused by more intake of sugar and acidic substances like fruit juices, chocolates, biscuits, or other sweet drinks, prolonged thumb sucking or tooth grinding, or a sugar-heavy diet. The diseases like toothaches, stained teeth, cavities, chipped teeth, etc can boost the market.

The rising popularity of oral health

The rising popularity of oral health can boost the market. A growing number of people are adding mouth rinse to their regular dental care regimens as awareness of the value of good oral hygiene develops. The positive effects of oral rinse have been highlighted in the media coverage, dental experts' recommendations, and educational efforts, all of which are raising the popularity of oral health. The oral rinse also benefits in freshens breath by neutralizing odors, preventing plaque build-up, helping stop cavities from forming, etc, which can boost the oral rinse market.

Restraint

Alcohol-based oral rinse

Alcohol-based oral rinses have gained popularity in the oral hygiene market over the last few years. However, they may have a negative impact on the market due to the potential for causing dry mouth conditions. Dry mouth can lead to bad breath and tooth decay as saliva is responsible for neutralizing acids in the mouth and washing away food particles and bacteria. Insufficient saliva production can cause bacterial growth and result in dental problems.

Opportunity

Production of alcohol-free oral rinse for the population under the age of 13

The production of alcohol-free oral rinse for the population under the age of 13 can be an opportunity for the growth of the market. The alcohol-based oral rinse popular oral hygiene product from last few years but it not be safe for consumption and this is the reason to not recommended for use by children under 13. So, the production of alcohol-free oral rinse for the population under the age of 13 is an opportunity to grow the market.

• In March 2023, TheraBreath announced the launch of an oral rinse for children. This oral rinse helps strengthen young teeth while preventing cavities. The products of TheraBreath include mouthwashes, lozenges, sprays, tongue scrapers, and toothpaste, which is the new line of mouthwash specially formulated for kids. These products are also free of parabens and are alcohol-free, which are good for children under the age of 13.

Product Insights

The antiseptic mouthwash segment dominated the oral rinse market by product in 2024. An antiseptic mouthwash is a mixture of active substances that helps to decrease oral bacteria, plaque, and gingivitis. Several examples of antiseptic mouthwash include cetylpyridinium chloride, chlorhexidine, and essential oils. It's designed to keep your breath fresh and encourage good dental hygiene. The market is dominated by antiseptic mouthwashes due to their potent ability to eradicate bacteria, minimize plaque accumulation, and avoid gum disease. Additionally, antiseptics mouthwashes are a common component of daily oral hygiene routines used by people to retain fresh breath and improve overall dental health. Also, the availability of antiseptic mouthwashes is easy over the counter and offers a range of flavors that appeal to customers and make them convenient.

The natural mouthwash segment is expected to grow to the highest CAGR in the oral rinse market by product during the forecast period. Natural mouthwash is manufactured without artificial chemicals or additives and instead uses natural ingredients. These mouthwashes frequently contain baking soda, witch hazel, aloe vera, essential oils like peppermint, tea tree, or eucalyptus, and occasionally even herbs. They are promoted as an eco-friendly and gentler substitute for conventional mouthwash.

Indication Insights

The periodontitis segment dominated the oral rinse market by indication in 2024. Periodontitis is a serious gum infection that damages the gums and can destroy the jawline. The cause of periodontitis is usually poor oral hygiene; it also leads to tooth loss. The condition of periodontitis affects millions of individuals worldwide. Due to its great occurrence, there is a sizable market of oral rinse for goods made especially to treat its symptoms and control its course. Periodontitis needs to be managed and treated continuously. This makes using mouth rinse and other oral hygiene products on a regular basis necessary to help manage the condition and preserve oral health.

The dry mouth segment is expected to grow to the highest CAGR in the oral rinse market, as indicated during the forecast period. The dry mouth is also known as xerostomia. A dry mouth is a condition where there is a decreased production of saliva in the mouth. This can lead to feelings of dryness, discomfort, and difficulty swallowing and can increase the risk of dental issues such as cavities and gum diseases, with an increasingly aging population and rising prevalence of conditions like diabetes. The oral rinse is designed to moisturize and hydrate the mouth, and it is becoming more popular among individuals seeking relief from dry mouth discomfort.

Distribution Channel Insights

The online store segment dominated the oral rinse market by distribution channel in 2024. The reason behind the dominance of online store distribution channels is due to their convenience, wide reach, and ability to offer a variety of products at competitive prices. Also in addition, consumers can easily compare the products, read reviews, and make purchases from their own homes or workplaces.

The retail store segment is expected to grow to the highest CAGR in the oral rinse market by distribution channel during the forecast period. With the increasing number of online shopping, many consumers still prefer to purchase oral care products in person, particularly those who want to see and feel the product before buying.

Oral Rinse Market Companies

• Colgate-Palmolive Company
• Johnson & Johnson
• GlaxoSmithKline
• Unilever
• TheraBreath
• Proctor & Gamble
• Biotène
• Himalaya Wellness Company
• Amway
• Dabur
• Lion

Segment Covered in the Report

By Product

• Antiseptic Mouthwash
• Cosmetic Mouthwash
• Natural Mouthwash
• Fluoride Mouthwash

By Indication

• Periodontitis
• Mouth Ulcers
• Gingivitis
• Dry Mouth

By Distribution Channel

• Retail Stores
• Pharmacies
• Online Stores

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa