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The global pet herbal supplements market size is evaluated at USD 1.18 billion in 2025 and is forecasted to hit around USD 2.96 billion by 2034, growing at a CAGR of 10.71% from 2025 to 2034. The North America market size accounted for USD 353.10 million in 2024 and is expanding at a CAGR of 10.87% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.
The global pet herbal supplements market size was estimated at USD 1.07 billion in 2024 and is predicted to increase from USD 1.18 billion in 2025 to approximately USD 2.96 billion by 2034, expanding at a CAGR of 10.71% from 2025 to 2034. The growth of the market is driven by increasing awareness among pet owners about natural and holistic health solutions for their pets.
Artificial intelligence (AI) is revolutionizing the market for pet herbal supplements by improving personalization and product development. AI tools like data analytics and machine learning help supplement manufacturers better understand pet health issues, which makes it possible to create customized supplement formulas. For example, manufacturers are employing AI to examine pet owners’ feedback and pets’ health records to create more potent herbal remedies for particular pet ailments like digestion, joint health, and anxiety. AI also speeds up the research and development process, lowering the time it takes for new products to reach the market. AI algorithms can predict the efficacy of different herbal ingredients.
AI is transforming marketing tactics and consumer interaction. Brands can provide pet owners with tailored product recommendations based on individual pet health profiles by leveraging AI-powered technologies, like chatbots and predictive analytics. To track customer behavior and provide individualized supplements such as Pro Plan that caters to pet breeds and life stages, Purina has integrated AI-driven systems. Since pet owners are increasingly searching for products that specifically address their pet's needs, this degree of personalization not only increases customer satisfaction but also fosters brand loyalty. The pet herbal supplements industry is well-positioned for continued expansion and greater integration of technology-driven solutions due to AI's expanding role in product innovation.
The U.S. pet herbal supplements market size was evaluated at USD 321.32 million in 2024 and is projected to be worth around USD 907.31 million by 2034, growing at a CAGR of 10.93% from 2025 to 2034.
North America dominated the pet herbal supplements market in 2024 by holding the largest share. This is mainly due to the increased pet humanization. The increased awareness among pet owners about the health and wellness of pets shifted their preference toward holistic, natural, and organic pet care products. The increased disposable incomes and high pet ownership further bolstered the market’s growth in the region. According to a survey report, approximately 66% of North American households own a pet, with dogs being the most popular pet, followed by cats. Millennials make up the largest percentage of current pet owners.
Asia Pacific is expected to witness the fastest growth in the upcoming years, driven by an increase in pet ownership, especially in nations like China and India. Consumers' preferences in the area are shifting toward sustainable and natural pet supplies. Premium pet products, including herbal supplements, are in high demand due to the rising disposable income. A large number of pet owners are looking for natural substitutes over conventional medications because of growing awareness of pet health and wellness. The rise of e-commerce has increased the accessibility to natural pet care products, supporting the long-term growth of the market.
Europe is observed to grow at a considerable growth rate in the upcoming period. The growth of the herbal pet supplements market in Europe can be attributed to the rising concerns among pet owners about the health and wellness of their pets. There is a high demand for natural pet care products. A large number of pet owners are preferring supplements that support long-term health and disease prevention. Consumer confidence in herbal supplements is increasing in the European market due to strict regulations regarding safety and quality control in pet care products.
The pet herbal supplements market is experiencing rapid growth as more pet owners prioritize the health and well-being of their animals. Pet owners are increasingly using herbal remedies to support immunity, digestion, anxiety relief, joint health, and general wellness because of growing concerns about the long-term effects of synthetic medications and chemicals. This change has also been influenced by the increasing trend of humanizing pets as pet owners look for premium, all-natural remedies that are comparable to those they would use for themselves.
Market players are continuously launching new products to satisfy pet owners’ varying demands. NaturVet, for instance, provides a large selection of herbal supplements for dogs and cats that address issues like digestive support, skin and coat health, and relaxation. HempMyPet also specializes in organic products that contain hemp and are meant to alleviate pain and anxiety. Strong competitors in this market include Pet Wellbeing, which blends veterinary science and traditional herbal medicine, and Animal Essentials, which is well-known for its tinctures and herbal blends. The growing consumer confidence in herbal products and the desire for ingredient lists that are clearer and more transparent are being leveraged by these businesses.
| Report Coverage | Details |
| Market Size by 2034 | USD 2.96 Billion |
| Market Size in 2025 | USD 1.18 Billion |
| Market Size in 2024 | USD 1.07 Billion |
| Market Growth Rate from 2025 to 2034 | CAGR of 10.71% |
| Dominated Region | North America |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Segments Covered | Product Type, Application, Animal Type, Dosage Form, Distribution channel, and Regions |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
Growing Preference for Natural and Holistic Pet Care
Concerned about the negative effects of synthetic medications, pet owners are increasingly choosing natural solutions to manage their pets' health, which is a key factor driving the growth of the herbal pet supplements market. Herbal supplements are becoming more and more popular as pet owners look for plant-based solutions for common pet health conditions like joint pain, anxiety, and digestive disorders. This trend is in line with the larger human wellness movement, which favors non-toxic and organic products for both people and their pets. The rising product innovations further drive the market’s growth.
Rising Incidence of Pet Health Issues
Pets are increasingly experiencing skin allergies, digestive problems, joint pain, and anxiety. Herbal supplements are becoming more popular among pet owners as a natural and preventative approach to managing their animals' health as these issues become more prevalent. Because of their proven ability to effectively manage chronic conditions, herbal ingredients such as chamomile, turmeric, and valerian root are in high demand in the pet care industry.
Lack of Scientific Evidence
The lack of scientific evidence about the efficacy of herbal supplements for pets is a key factor restraining the growth of the herbal pet supplements market. The effectiveness of herbal supplements is still questioned by some veterinarians, particularly due to the lack of comprehensive clinical trials. Since conventional treatments have established clinical evidence and regulatory oversight, many veterinarians prefer to recommend them. Because pet owners frequently rely on their veterinarian's advice when choosing health products for their pets, this resistance may limit the adoption of herbal supplements. Moreover, some veterinarians might be concerned that advocating for herbal substitutes could result in issues or inadequate treatment, especially when dealing with severe illnesses.
Supply Chain and Ingredient Sourcing Challenges
Depending on the time and the location, herbal ingredients can vary significantly in quality and availability. The quality and availability of pet supplements may be impacted by fluctuating ingredient prices and erratic supply chains, which can present difficulties for producers. Consumers are also calling for greater transparency about the sources and methods of ingredient procurement, which is contributing to the rise in ethical sourcing and sustainability issues. Companies may be more susceptible to supply chain interruptions that impact their production schedules if they depend on herbal suppliers.
Growing Demand for Natural and Organic Pet Products
More and more pet owners are looking for organic and natural substitutes for traditional pet supplies, creating opportunities in the pet herbal supplements market. The growing demand for holistic pet care, especially among pet owners in Generation Z and Millennials, is the major factor of this change. By increasing their selection of herbal supplements and being open and honest about the quality of ingredients and their sourcing, businesses can take advantage of this trend. The demand for chemical-free products is also being driven by growing awareness of pet allergies, digestive problems, and chemical sensitivities. Customers are influenced by the herbal remedies they use for themselves and want to give their pets the same treatment. Pet owners are also drawn to eco-friendly packaging and sustainable sourcing.
Collaborations with Veterinarians and Pet Care Professionals
Companies can establish partnerships with veterinarians and pet care experts to build credibility and inform consumers and veterinarians about the effectiveness of their products. Herbal supplements may become more widely recognized as a good alternative to traditional therapies as a result. Additionally, veterinarians are coming to see the benefits of integrative approaches to pet health, which combine traditional care with herbal remedies. A brand's position in a crowded market is further strengthened by clinical trials and marketing supported by veterinarians.
The multivitamins & minerals segment dominated the pet herbal supplements market with the largest share in 2024 because of their wide range of applications in enhancing general pet health. As a mainstay for pet owners looking for preventive care, these supplements are widely used to support immunity, coat health, and energy levels. Companies such as NaturVet and Zesty Paws continue to launch varied multivitamin blends that are suited to age, breed, and health requirements. The increased awareness among pet owners about the importance of multivitamins further increased their adoption.
The CBD segment is expected to grow at a rapid pace throughout the forecast period, driven by growing interest in all-natural treatments for inflammation, chronic pain, stress, and anxiety. CBD supplements containing relaxing herbs like valerian root or chamomile have become more popular as pet owners search for holistic substitutes. Rapid innovation is being demonstrated by companies like Charlotte's Web and HolistaPet, which are launching targeted CBD solutions with herbal blends for a range of ailments. Growing consumer awareness and ongoing research confirming CBD's therapeutic potential for pets are further driving the segment's growth.
The joint health support segment dominated the pet herbal supplements market with the largest share in 2024. This is mainly due to the increased prevalence of mobility problems among elderly pets. This significantly increased the demand for supplements that usually contain natural ingredients with anti-inflammatory and cartilage-supporting qualities, like glucosamine, MSM, and turmeric. The segment is likely to grow at a steady growth rate in the near future. With the increasing concerns among pet owners about mobility issues, the demand for herbal joint formulas that address mobility issues and pain relief keeps rising.
The dogs segment led the pet herbal supplements market with the largest share in 2024. This is mainly due to the increased dog ownership worldwide. In comparison to other pets, dogs have a larger population. As more dogs are being diagnosed with digestive, anxiety, and mobility problems, their owners are turning to natural solutions for both preventative and therapeutic care. Herbal supplements for gut support, joint health, and stress reduction are therefore highly sought after. Prominent companies like Zesty Paws, Pet Honesty, and NaturVet have strengthened their position in the market by creating broad product lines of herbal products that are especially suited to dogs of various breeds.
The cat segment is expected to grow at the fastest rate in the coming years because more cat owners are shifting toward herbal options due to increased product palatability and growing awareness of health issues in felines. Hairball control, urinary tract support, and stress management supplements are becoming more and more popular. These supplements frequently contain herbs like cranberry, valerian root, and slippery elm. Companies such as Herbsmith and Vets Best have started to diversify their product lines for cats, offering formulations that address both therapeutic and preventive health issues. The growing awareness of feline wellness further supports the segment’s growth.
The gummies & chewable segments held the largest share of the pet herbal supplements market in 2024. Gummies and chewable are highly preferred because they are easily administered, taste good, and are well-liked by pets, particularly dogs. These formats are now a popular option for pet parents due to their calming effects, digestive health benefits, and joint support. Strong product lines centered around chewable products have been developed by businesses like Zesty Paws and Pet Honesty, earning the trust and repeat business of many customers
The powders segment is likely to grow at a significant rate over the studied years because of their ease of mixing with the food and sustainability for picky eaters. Powdered supplements are becoming more and more popular. For pets that don't respond well to pills or chews, pet owners are increasingly choosing these substitutes. Recently, NarurVet and Herbsmith have launched herbal powders that address problems like immune support, energy, and digestion. These innovative formats are rapidly being adopted by a variety of pet owner demographics as the need for individualized, simple-to-implement solutions increases.
The offline segment led the pet herbal supplements market with the largest share in 2024 because veterinary clinics, pet shops, and pharmacies provide individualized services and prompt product availability. Many pet owners prefer to buy products in-store so they can physically inspect them and receive professional advice. Established clientele and impulsive purchases are also advantageous to retail establishments, particularly for new or seasonal herbal products. Through partnerships with major pet retail chains like PetSmart and Petco, several brands have managed to maintain a strong offline presence while guaranteeing broad consumer reach and visibility.
The online segment is projected to grow at the fastest rate during the forecast period. Online stores provide easy doorstep delivery, subscription services, and easier access to a wider range of products. It is now simpler for pet parents to investigate, evaluate, and buy herbal supplements based on the health requirements of their pets, thanks to the growth of e-commerce platforms like Amazon and direct-to-consumer brand websites. AI-powered recommendations and loyalty programs such as Pet Honesty and Zesty Paws have prospered online. The rise of health commerce and telehealth further supports the growth of the segment.
By Product Type
By Application
By Animal Type
By Dosage Form
By Distribution Channel
By Region
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