Brain Health Supplements Market Driven by Aging Population and Cognitive Health Awareness

Brain Health Supplements Market Size and Forecast 2025 to 2034

The global brain health supplements market size accounted for USD 11.30 billion in 2024 and is expected to reach around USD 32.13 billion by 2034, expanding at a CAGR of 11.02% from 2025 to 2034. The rising cases of depression and anxiety are observed to fuel the demand for brain health supplements across the globe.

Brain Health Supplements Market Key Takeaways

• In terms of revenue, the market is valued at $12.56 billion in 2025.
• It is projected to reach $32.13 billion by 2034.
• The market is expected to grow at a CAGR of 11.02% from 2025 to 2034.
• North America led the market and generated more than 42% of revenue share in 2024.
• Asia Pacific is expected to expand at a CAGR of 16% from 2025 to 2034.
• The natural molecules segment holds a maximum share of the global market.
• The herbal extract segment held a notable share of the market in 2024.
• By application, the memory enhancement segment captured more than 26% of revenue share in 2024.
• By application, the stress and anxiety segment is the fastest-growing segment of the global market.
• By sales channel, the supermarket segments led the global market.
• By sales channel, the online stores' segment is growing at a remarkable rate between 2025 and 2034.

U.S. Brain Health Supplements Market Size and Growth 2025 to 2034

The U.S. brain health supplements market size was estimated at USD 3.35 billion in 2024 and is predicted to be worth around USD 10.34 billion by 2034, at a CAGR of 11.92% from 2025 to 2034.

North America dominates the market with a share of over 41.14% in the global brain health supplements market. The rising demand for brain health supplements from the geriatric population in North America has boosted the growth of the brain health supplements market in the region. Moreover, the development of the brain health supplements market in North America is attributed to the rising cases of major depression and bipolar disorder.

U.S.

The growing stress and fatigue due to the busy lifestyle in the U.S. is increasing the demand for brain health supplements. At the same time, the growing awareness about mental well-being is also contributing to the same. Thus, this drives the development of various brain health supplements.

Canada

The use of brain health supplements in Canada is increasing to deal with the growing cases of dementia. Moreover, the industries are developing new vitamin-based supplements to relieve stress and fatigue. This, in turn, is increasing the development as well as production.

Asia Pacific is expected to grow at a CAGR of 16% during the forecast period. The rising demand for brain health supplements with natural ingredients in the region is supplementing the growth of the market. Moreover, the increased focus on neurological health in recent years has propelled the development of the brain health supplements market in Asia Pacific. With the improving healthcare and pharmaceutical industries, India is expected to grow significantly during the forecast period.

The well-established healthcare infrastructure in Europe has made the region an attractive marketplace for brain health supplements in recent years. According to the data published by NHS England, in 2022, 18% of children and 22% of adults had mental health issues in England; the rising cases of brain health issues in the region are expected to boost the demand for brain health supplements in the region.

Market Overview

Brain health supplements are designed to improve the brain's cognitive functioning and enhance brain wellness. Brain health supplements enhance attention, and focus, work on mood disorders and promote relaxation of the mind. Moreover, brain health supplements are proven to protect brain cells and improve learning capacity. Brain health supplements are used by all age groups. However, the number of adults between the ages of 30 and 50 has increased in recent years due to rising mental health concerns.

Manufacturers involved in the market are focused on designing brain health supplements with more advanced and expansive cognitive benefits than ever before. As brain and mental health concerns are increasing, the global market for brain health supplements is expected to witness a significant increase during the projected timeframe.

Brain Health Supplements Market Growth Factors

The global brain health supplements market is expected to witness significant growth during the forecast period owing to the rising awareness about neurological disorders across the globe. The improvement in the nutrition industry is another major factor supporting the growth of the brain health supplements market. However, the severe side effects of brain health supplements are prone to hamper market development.

Increasing awareness about mental illness across the globe is expected to fuel the growth of the brain health supplements market. The impactful outcomes of brain health supplements have raised the demand in urban areas.

Moreover, the rising cases of brain cancer, Alzheimer's, and dementia in the geriatric population is growing the demand for brain health supplements. The Covid-19 pandemic has shifted people towards early diagnosis; this is another major factor in fueling the growth of brain health supplements. With the sudden increase in screen timing for children owing to the availability of electronic devices, the risks of poor concentration and disturbed brain function will likely increase in the upcoming years. The increasing brain functioning issues in children are observed to boost the consumption of brain health supplements.

Market Scope

Market Dynamics

Drivers

Availability of brain health supplements on e-commerce platforms

With the rising spending on online shopping, the global e-commerce industry is witnessing a significant shift. Similarly, the availability of authorized brain health supplements on e-commerce websites or platforms boosts the sales of supplements by driving the market’s growth. The Covid-19 pandemic has shown a surge in buying brain health supplements on e-commerce platforms.

According to the Nutritional Business Journal, the population that shifted towards e-commerce platforms for buying health supplements will continue to do so for a prolonged period. Thus, the availability of brain health supplements on e-commerce platforms promises long-term significant business impacts on the global brain health supplements market.

Restraint

Severe side effects of brain health supplements 

A study regarding brain health supplements published by Nuvance Health in May 2022 stated that brain health supplements might expose humans to serious side effects. Prolonged consumption of brain health supplements can cause high or low blood pressure, weight gain, sedation, and insomnia and potentially may lead an individual to hospitalization. Such supplements can even cause addiction. 

Brain health supplements, if interacted with any other prescribed medications, can cause serious adverse effects on the human body. Considering the side effects of brain health supplements, they are not advised for pregnant or nursing women. Other short-term side effects of brain health supplements may cause rashes on the skin, shortness of breath, and diarrhea for some individuals. These harmful side effects of brain health supplements hinder the market’s growth by changing consumer behavior.

Opportunity

Increasing focus on improving the flavor and texture of brain health supplements

In order to make brain health supplements more appealing and acceptable for a wide range of consumers, improving the flavor and texture of brain health supplements will offer multiple profit-making opportunities to the manufacturers by boosting the demand for supplements. The taste, flavor, and texture of supplements significantly drive the purchasing decisions of consumers. However, the formulation and presence of nutritional ingredients are significant factors that drive the market for brain health supplements, and the flavor and texture of supplements play a vital role. 

Brain health supplements contain various components that can make the taste of supplements unacceptable for consumers, harming the brand's image. Thus, manufacturers focus on improving brain health supplements' flavor with flavor-masking technology. 

Product Insights

The natural molecules segment holds a dominating share of the global brain health supplements market. The rising demand for natural and organic supplements is observed as a significant factor boosting the growth of the natural molecules segment. The natural molecules segment is further sub-segmented into Acetyl-L-Carnitine, alpha GPC, citicoline, DHA and pre/pro/postbiotics. DHA is found in fish oil, which is an excellent source for healthy brain functioning.  

The herbal extract segment held a significant share of the market in 2023; the segment is expected to maintain growth during the forecast period. The herbal extract segment is further segmented into ginseng, ginkgo biloba, and curcumin. The increasing inclination towards herbal-based and plant-based products among the population has boosted the growth of the herbal extract segment in recent years. 

Moreover, herbal extract-based brain health supplements are prone to offer relatively fewer side effects than synthetic supplements. The concern about side effects caused by brain health supplements will likely fuel the demand for herbal extract-based brain health supplements.  

Vitamins and minerals is the fastest-growing segment of the brain health supplements market. The vitamins and minerals segment is further sub-segmented into vitamin B, vitamin C, and vitamin E. The presence of vitamins and minerals in brain health supplements acts as a vital ingredient for treating memory-related brain health problems. The increasing prevalence of Alzheimer’s in the geriatric population is intended to boost the growth of the vitamins and minerals segment during the projected timeframe.

Application Insights

The memory enhancement segment holds more than 26% of the total share of the global brain health supplements market, and it is expected to maintain growth during the analysis period. The rising prevalence of Alzheimer's in the geriatric population and increasing competition in academics for students are observed as significant factors to boost the growth of the memory enhancement segment. 

According to the Alzheimer's Association, about 1 in 9 people aged 65 or older are vulnerable to Alzheimer’s disease. The content of Vitamin D, Curcumin and Omega-3 in brain health supplements helps in maintaining the mental abilities of Alzheimer’s patients.  

The stress and anxiety segment is the fastest-growing segment of the global brain health supplements market. Brain health supplements are well-documented for their stress-resistance properties. The rising cases of stress and depression due to competitive lifestyles are expected to boost the growth of the stress & anxiety segment. At the same time, the utilization of brain health supplements for improving sleep cycles is expected to remain a vital application in the global market. The increasing cases of insomnia in adults are boosting the growth of the sleep recovery segment. 

Sales Channel Insights

The supermarket segments dominate the global brain health supplements market. Brain health supplements are proven safe to be sold at supermarkets. The availability of proven retailers and trained employees to offer adequate information to the consumer at supermarkets are known to be significant factors for the segment's growth. Moreover, supplement sales are not required to be FDA-approved or certified; this factor fuels the segment’s development by making sales easier for supermarkets. 

The growing e-commerce industry is expected to offer lucrative opportunities for companies to launch brain health supplements on online platforms. The rising requirements to reach a wide range of consumers are boosting the growth of online stores.  

Brain Health Supplements Market Companies

• Onnit Labs Inc
• Purelife Biosciences Co Ltd.
• Natural Factors Nutritional Products Limited
• Peak Nootropics
• Alternascript
• Intelligent Labs
• HVMN Inc
• NOW Foods

Recent Developments

• In July 2025, Brain Defender Supplement was launched by Brain Defender, which will help the company to take a revolutionary shift to support the brain wellness of individuals, by providing a single, streamlined supplement with a blend of neuroprotective compounds, advanced botanical extracts, and natural nutrients. The increasing digital overstimulation, aging, stress, and fatigue, which lead to cognitive resilience, encouraged this development. Thus, this Brain Defender Supplement provides powerful cognitive support for students the older adults, which is customized for all lifestyles. Moreover, to support and nurture neurotransmitter balance, neuron pathways, as well as strengthen mental clarity, adaptogens, plant-based nootropics, vitamins, and amino acids are included in their capsules. (Source: https://www.tmcnet.com)
• In July 2025, a revolutionary brain health supplement was launched for high-performing professionals facing cognitive decline, mental fatigue, and focus issues by Axolt. This blend will target sustained mental performance and cognitive resilience, and unlike conventional nootropics, which use synthetic stimulants and caffeine, this blend consists of 47 science-based ingredients. Furthermore, to support mental energy, focus, and memory without crashes, the brain-supporting nutrients, stress-supporting adaptogens, and neuroprotective polyphenols are included in this blend. (Source: https://www.presseportal.de)
• In January 2023, Hero X Health debuted Entrepreneuro, a natural and effective brain supplement in order to support cognitive function, improve energy levels and boost mood. A New York-based fitness expert, Frank D’Agostino, created Entrepreneuro. Entrepreneuoro’s ingredients include Ginkgo Biloba, Memo phenol, Alpha L-theanine and S7. The natural brain supplement contains plant-based ingredients such as green coffee extracts, tart cherry and kale.  
• In January 2023, a Braincare startup, Heigummhas, launched a smart probiotic formulated with the seven most studied probiotic strains.  
• In January 2023, a global leader in premium quality science-based nutraceuticals, BrainMD, announced the launch of their new Advanced Blood Flow nitric oxide supplement. The revolutionary formula is designed to optimize brain and body health. The Advanced Blood Flow supplement by BrainMD features three clinically proven ingredients- l-citrulline, quercetin and trans-resveratrol.  
• In November 2022, Sirio Pharma launched gummies to relieve stress and enhance sleep quality. These natural gummies have excellent bioavailability, which helps in boosting energy levels by reducing stress.  
• In September 2022, GNC, with a strategic partnership with The Honest Company, launched four new supplements to focus on women’s health. Three of these products focus on overall health; one is designed for women going through postpartum. These supplements include Night Sleep Health, Daily Mood Balance, Postnatal Hair Wellness and Daily Immune Support.  

Segments Covered in the Report

By Product

• Natural Molecules
  • Acetyl-L-Carnitine
  • Alpha GPC
  • Citicoline
  • DHA
  • Pre/Pro/Postbiotics   
• Herbal Extract
  • Curcumin
  • Ginseng
  • Gingko Biloba
  • Others
• Vitamins and Minerals
  • Vitamin B
  • Vitamin C & E

By Application

• Attention & Focus
• Memory Enhancement
• Sleep Recovery
• Stress & Anxiety
• Anti-ageing & Longevity
• Depression & Mood

By Sales Channel

• Drug Stores
• Supermarkets
• Online Stores
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East and Africa