Anti-Aging Cosmetics Market Revenue, Top Companies, Report 2032

Published Date : 06 Jun 2024

Anti-Aging Cosmetics Market Revenue and Trends

The global anti-aging cosmetics market revenue was valued at USD 53.5 billion in 2023 and is poised to grow from USD 56.71 billion in 2024 to USD 90.32 billion by 2032, at a CAGR of 5.99% during the forecast period 2023 - 2032. The rising new technologies in the production and manufacturing of anti-aging cosmetics products are expected to drive the growth of the anti-aging cosmetics market.

Anti-Aging Cosmetics Market Statistics

Market Overview

The anti-aging cosmetics market provides materials and products applied topically on the customer’s skin to reverse or prevent the impacts of aging, such as patches, wrinkles, and loosening up on the skin. Anti-aging cosmetics also include pigmentation and can be found in various different products such as many sizes and shapes.

The increasing consumer awareness of dullness, fine lines, visible pores, rough skin texture, and wrinkles and the increasing number of campaigns, events, and seminars regarding anti-aging cosmetics are anticipated to drive the growth of the market. In addition, increasing efficient research and development activities, increasing overall income, high standards of living and life expectancy, and rising demand for lotion and eye cream are further attributed to the growth of the anti-aging cosmetics market during the forecast period.

Anti-Aging Cosmetics Market Trends

  • The increasing introduction and trends of organic anti-aging products are expected to drive the growth of the anti-aging cosmetics industry.
  • The increasing customer preferences towards natural cosmetics products are estimated to enhance market growth.
  • The growing geriatric population across the globe is expected to accelerate the market growth.
  • Increased awareness of beauty cosmetics products among consumers is needed to enhance the growth of anti-aging cosmetics.

Increasing awareness of aging signs fuels market growth

The growing awareness in younger generations of skin and body care antiaging products is a major driving factor in the market. Due to alcohol consumption, poor eating habits, and increasing pollution, skin problems in younger generations are becoming more prevalent. The growing desire for health and a youthful appearance are among the factors enhancing the demand for antiaging products such as gels, lotions, creams, etc. Many people prefer different cosmetic enhancements and skincare procedures to repair UV damage, reduce pigmentation and skin appearance, etc.

The increasing geriatric population and increasing number of market players providing advanced treatments to treat consumer skin are both significantly driving the market growth. In addition, the rising over-aged population in developing countries is the drive for the upsurge in sales of antiaging products. These are the major driving factors expected to drive the growth of the anti-aging cosmetics market.

However, the inclusion of harmful ingredients in manufacturing and production may restrain market growth. Customers buy anti-aging cosmetics to get a young appearance. Owing to the availability of poor-quality and cheap alternatives in the market, the sale and demand of anti-aging cosmetics are impacted by a large amount. The majority of anti-aging cosmetics products may contain toxic ingredients, which may cause skin problems and skin allergies.

  • For instance, cosmetic parabens are made from petrochemicals and taken directly into the bloodstream through the skin. Male fertility also gets impacted by exposure to parabens. DNA damage and skin aging are accelerated by the mixture of ultraviolet radiation. These are the major restraining factors that may hinder the growth of the anti-aging cosmetics market.

Anti-Aging Cosmetics Market Highlights

Report Attribute Key Statistics
Market Revenue in 2024 USD 56.71 Billion
Market Revenue by 2032 USD 90.32 Billion
Market CAGR 5.99% from 2023 to 2032
Quantitative Units Revenue in USD million/billion, Volume in units
Largest Market North America
Base Year 2023
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Anti-Aging Cosmetics Market Top Companies

  • Avon Products, Inc.
  • Biocogent, LLC
  • Oriflame Cosmetics
  • Revlon
  • L’Oreal Paris
  • Unilever
  • Shiseido
  • & Age Sciences Inc.
  • Beiersdorf Limited
  • Procter & Gamble
  • Estee Lauder Inc.

Recent Innovation in Anti-Aging Cosmetics Market by Biocogent, LLC 

  • In March 2024, Volpura EPO announced the launch by Biocogent, LLC. This was a technological advancement in anti-aging skin care technology. This anti-aging cosmetic product is derived from Echinacea purpurea. This botanical extract provides a solution to combat the signs of aging by targeting sagging and wrinkles and supporting the skin’s natural plumping processes.

Recent Innovation in the Anti-Aging Cosmetics Market by Beiersdorf Limited

  • In April 2024, in Europe, Beiersdorf launched a facial serum, G10 Dual Action, targeting sugar to prevent skin damage. The aim behind this launch is to tap into the development of preventive beauty across Europe. This serum was the result of collaborative research and 10+ years of in-house.

Regional Insights

Asia Pacific is estimated to grow fastest during the forecast period. The rising concerns about pollutants, damaging effects of UV rays, melanoma, sunburns, and acne, and increasing consumption of cosmetics and skin care products are expected to drive the growth of the anti-aging cosmetics market in the Asia Pacific. China, India, Japan, and South Korea are the major leading countries in Asia Pacific. Chinese consumers are increasingly concerned about the early signs of aging, which is expected to enhance the demand for the market.

In China, the concern of getting older is becoming a real obsession for people, especially women, who are spending more on high-quality cosmetics and skincare and have more disposable income from anti-aging products. Chinese consumers use high brands of anti-aging products. China is also booming in the market of antiaging cosmetics due to the increasing existence of e-commerce platforms and social media. These are the major factors of China expected to accelerate the growth of the market in Asia Pacific.

North America dominated the anti-aging cosmetics market in 2023. The increasing consumption of anti-aging products, the growing presence of significant market players, and the rising availability of well-developed infrastructure are expected to enhance the growth of the market in North America. The U.S. and Canada are the major leading countries in North America.

Due to the rising over-aged population and rising concern about skincare and beauty, there are various anti-aging cosmetic products manufacturers in the U.S. such as L’Oreal, Estee Lauder, Procter & Gamble Beauty, Coty Inc., Revlon Inc., Avon Products Inc., Mary Kay Inc., Johnson & Johnson Consumer Inc., And many others. These companies are renowned for their commitment to sustainability and innovation. The U.S. stands tall as a hub of creativity and innovation due to the bustling landscape of the anti-aging cosmetics industry. These factors in the U.S. are anticipated to enhance the growth of the anti-aging cosmetics market in North America.

Market Potential and Growth Opportunity

The growing digitalization and online stores

This gives manufacturers a quick response mode that is time-bound and cost-effective for sale and distribution. E-commerce platforms give businesses a precious tool for studying and tracking consumer behavior, which assists in emerging targeted advertising and marketing strategies. Consumers are increasingly preferring the convenience of shopping online and not going to a store. The growing entrance of new retailers into e-commerce and internet usage has helped to support the trend. The number of internet users is rapidly increasing.

The continuously growing base of customers who prefer technology-integrated services and goods, rising consumer awareness, and increasing disposable income of anti-wrinkle services and goods support online retailers are expected to enhance the growth of the anti-aging cosmetics market in the coming future.

Anti-Aging Cosmetics Market News

  • In April 2024, Shiseido launched a new serum duo for anti-aging. This new serum duo offered skin rejuvenation, promising visible results, and a non-invasive solution for women facing signs of aging influenced by new aesthetic procedures.
  • In April 2024, a collection of six new anti-aging products with new green technology, Nuxuriance Ultra Alfa, was launched by Laboratoire Nuxe. These new anti-aging products are designed to prevent the signs of aging skin. These cosmetics products are available on travel retail channels.

Market Segmentation

By Product

  • Facial Cream & Lotion
  • Facial Mas
  • Facial Serum
  • Body Wash
  • Body Moisturizer
  • Eye Cream & Lotion
  • Facial Cleanser
  • Hair Care

By End User

  • Men's
  • Womens

By Distribution Channel

  • Hypermarket & Supermarket
  • Pharmacy & Drug Stores
  • Specialty Store
  • Online
  • Others

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