The global anti-aging cosmetics market revenue was valued at USD 53.5 billion in 2023 and is poised to grow from USD 56.71 billion in 2024 to USD 90.32 billion by 2032, at a CAGR of 5.99% during the forecast period 2023 - 2032. The rising new technologies in the production and manufacturing of anti-aging cosmetics products are expected to drive the growth of the anti-aging cosmetics market.
The anti-aging cosmetics market provides materials and products applied topically on the customer’s skin to reverse or prevent the impacts of aging, such as patches, wrinkles, and loosening up on the skin. Anti-aging cosmetics also include pigmentation and can be found in various different products such as many sizes and shapes.
The increasing consumer awareness of dullness, fine lines, visible pores, rough skin texture, and wrinkles and the increasing number of campaigns, events, and seminars regarding anti-aging cosmetics are anticipated to drive the growth of the market. In addition, increasing efficient research and development activities, increasing overall income, high standards of living and life expectancy, and rising demand for lotion and eye cream are further attributed to the growth of the anti-aging cosmetics market during the forecast period.
Increasing awareness of aging signs fuels market growth
The growing awareness in younger generations of skin and body care antiaging products is a major driving factor in the market. Due to alcohol consumption, poor eating habits, and increasing pollution, skin problems in younger generations are becoming more prevalent. The growing desire for health and a youthful appearance are among the factors enhancing the demand for antiaging products such as gels, lotions, creams, etc. Many people prefer different cosmetic enhancements and skincare procedures to repair UV damage, reduce pigmentation and skin appearance, etc.
The increasing geriatric population and increasing number of market players providing advanced treatments to treat consumer skin are both significantly driving the market growth. In addition, the rising over-aged population in developing countries is the drive for the upsurge in sales of antiaging products. These are the major driving factors expected to drive the growth of the anti-aging cosmetics market.
However, the inclusion of harmful ingredients in manufacturing and production may restrain market growth. Customers buy anti-aging cosmetics to get a young appearance. Owing to the availability of poor-quality and cheap alternatives in the market, the sale and demand of anti-aging cosmetics are impacted by a large amount. The majority of anti-aging cosmetics products may contain toxic ingredients, which may cause skin problems and skin allergies.
| Report Attribute | Key Statistics |
| Market Revenue in 2024 | USD 56.71 Billion |
| Market Revenue by 2032 | USD 90.32 Billion |
| Market CAGR | 5.99% from 2023 to 2032 |
| Quantitative Units | Revenue in USD million/billion, Volume in units |
| Largest Market | North America |
| Base Year | 2023 |
| Forecast Period | 2023 to 2032 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Recent Innovation in Anti-Aging Cosmetics Market by Biocogent, LLC
Recent Innovation in the Anti-Aging Cosmetics Market by Beiersdorf Limited
Regional Insights
Asia Pacific is estimated to grow fastest during the forecast period. The rising concerns about pollutants, damaging effects of UV rays, melanoma, sunburns, and acne, and increasing consumption of cosmetics and skin care products are expected to drive the growth of the anti-aging cosmetics market in the Asia Pacific. China, India, Japan, and South Korea are the major leading countries in Asia Pacific. Chinese consumers are increasingly concerned about the early signs of aging, which is expected to enhance the demand for the market.
In China, the concern of getting older is becoming a real obsession for people, especially women, who are spending more on high-quality cosmetics and skincare and have more disposable income from anti-aging products. Chinese consumers use high brands of anti-aging products. China is also booming in the market of antiaging cosmetics due to the increasing existence of e-commerce platforms and social media. These are the major factors of China expected to accelerate the growth of the market in Asia Pacific.
North America dominated the anti-aging cosmetics market in 2023. The increasing consumption of anti-aging products, the growing presence of significant market players, and the rising availability of well-developed infrastructure are expected to enhance the growth of the market in North America. The U.S. and Canada are the major leading countries in North America.
Due to the rising over-aged population and rising concern about skincare and beauty, there are various anti-aging cosmetic products manufacturers in the U.S. such as L’Oreal, Estee Lauder, Procter & Gamble Beauty, Coty Inc., Revlon Inc., Avon Products Inc., Mary Kay Inc., Johnson & Johnson Consumer Inc., And many others. These companies are renowned for their commitment to sustainability and innovation. The U.S. stands tall as a hub of creativity and innovation due to the bustling landscape of the anti-aging cosmetics industry. These factors in the U.S. are anticipated to enhance the growth of the anti-aging cosmetics market in North America.
The growing digitalization and online stores
This gives manufacturers a quick response mode that is time-bound and cost-effective for sale and distribution. E-commerce platforms give businesses a precious tool for studying and tracking consumer behavior, which assists in emerging targeted advertising and marketing strategies. Consumers are increasingly preferring the convenience of shopping online and not going to a store. The growing entrance of new retailers into e-commerce and internet usage has helped to support the trend. The number of internet users is rapidly increasing.
The continuously growing base of customers who prefer technology-integrated services and goods, rising consumer awareness, and increasing disposable income of anti-wrinkle services and goods support online retailers are expected to enhance the growth of the anti-aging cosmetics market in the coming future.
Market Segmentation
By Product
By End User
By Distribution Channel
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