ENT Devices Market Size To Touch USD 37.2 Bn By 2032

Published Date : 25 Jan 2023

The global ENT devices market size was exhibited at USD 23.4 billion in 2022 and is expected to touch around USD 37.2 billion by 2032, growing at a CAGR of 4.74% from 2022 to 2030.

ENT devices treat problems in head and neck structures, such as the ear, nose, and throat. It includes aural forceps, nasal forceps, tongue depressors, speculums, and laryngoscopes. Aural forceps are used to remove or insert dressings or packs. Nasal forceps are used for surgery on the maxillary sinus and nasal septum. Tongue depressors are used to examine the mouth and throat and depress the tongue. Speculums are used to see inside and dilate ear, nose, and throat orifices.

Laryngoscopes are used to get a view of the larynx. ENT Devices are used to diagnose and treat various disorders related to the ear, nose, and throat. Some ENT Devices are endoscopes, hearing screening instruments, powered surgical tools, hearing aids, hearing implants, etc. These devices are to be used under the guidance of well-trained physicians. 

Growth Factors

The increasing prevalence of sinusitis majorly drives the global market. In line with this, the rising geriatric population significantly contributes to global market growth. Furthermore, favorable reimbursement policies for ENT procedures create a positive market outlook. Apart from this, the growing demand for minimally invasive ENT procedures catalyzes market growth. Moreover, the presence of leading players and the emergence of new players propel market growth globally. Besides, ENT surgical procedures are reimbursed in most cases. 

Only procedures performed for snoring are not reimbursed. In the USA, all insurance providers provide reimbursement for sinusitis procedures. The growing healthcare market, especially across developing countries, catalyzes market growth. The higher per capita income of individuals is enabling people to buy advanced ENT devices. This is expected to propel the market growth. Factors such as rapid urbanization, less strict regulatory policies, rising geriatric population, and inflating disposable income positively influence global market growth. The market players are focusing on expanding their regional presence. 

The growing prevalence of ENT-related disorders favors market growth. The increasing demand for robot-assisted endoscopes creates a positive outlook for the market. The rising efforts to provide better access to healthcare facilities strengthen the global market growth. Integration of artificial intelligence and machine learning in auditory products boosts the overall market growth. 

ENT Devices Market Report Scope

Report Coverage Details
Market Size in 2022 USD 23.4 Billion
Market Size by 2030 USD 37.2 Billion
Growth Rate from 2022 to 2030 CAGR of 4.74%
Base Year 2022
Forecast Period 2022 to 2030
Segments Covered By Product and By End User
Regions Covered  North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Report Highlights:

Based on product, surgical ENT devices dominated the market and accounted for the largest revenue share. The increasing demand for minimally invasive surgeries and the rising incidence of ENT disorders catalyzes segment growth. The new product launch creates a positive outlook for the market. Mergers and acquisitions boost segment growth. Hearing implants are expected to witness a promising CAGR in the coming years. This is due to the increasing demand for hearing implants. In line with this, the launch of new products by key companies positively influences the segment's growth. The growing awareness about cochlear implants catalyzes segment growth. 

Regional Snapshots

Based on region, North America dominated the market and accounted for the largest revenue share. This is owing to the increasing prevalence of ENT-related disorders. The rising need for hearing care products significantly contributes to market growth. The presence of large hospitals positively influences the market growth. The increasing geriatric population and highly equipped ambulatory facilities catalyze market growth. 

The supportive government policies for portable medical devices create a positive outlook for the market. Europe witnessed significant change. This is due to the increasing demand for hearing aids. In line with this, well-established healthcare infrastructure significantly contributes to market growth.

Furthermore, rising patient awareness levels positively influence market growth. Moreover, Asia Pacific is expected to witness a promising CAGR in the coming years. This is due to growing healthcare expenditure. The escalating awareness about early disease diagnosis propels the region's market growth. The heavy investments by the market players favor market growth. 

Market Dynamics:

Driver: Increasing ENT problems in adults

Increasing ENT problems in the adult population significantly contribute to global market growth. In line with this, the rising geriatric population positively influences market growth. Furthermore, the growing prevalence of ENT disorders catalyzes global market growth. The favorable reimbursement for ENT procedures fuels market growth. 

The ever-increasing demand for minimally invasive ENT procedures propels the market growth. ENT devices treat various ear, nose, and throat disorders. Its reliability and accuracy significantly contribute to its demand. 

Opportunity: Rapid technological advancements

Rapid technological advancements offer numerous opportunities for market growth across the globe. There has been excellent technological upgradation in hearing aids and ENT devices. Recently made hearing aids are small in size and connected to the ear by thin invisible tubes. 

The integration of artificial intelligence (AI) in hearing aids positively influences market growth across the globe. The launch of advanced ENT devices by the market players creates a positive outlook. Besides, the increasing demand for accurate and cost-effective diagnosis strengthens the market growth. 

Restraint: High costs

The costs of the development of ENT devices are very high. This is the main factor restricting the market growth. Furthermore, the research and development for launching advanced products require huge maintenance, which hampers market growth, especially across developing countries.

challenge: Price pressure on market participants

The price pressures on the market players challenge market growth. Reducing healthcare costs is the main priority of healthcare organizations. This can be done by implementing competitive rates, bidding, price controls, insurance, payment policies, and technology evaluations. The market players keep the price of the devices, which can be more than its competitors. This price pressure caused amongst the market players impedes the market growth. 

Key Developments:

  • In March 2020, WS Audiology launched WIDEX MOMENT. It is the first generation of hearing aids that sound natural.
  • In September 2019, Cochlear Limited and GN Hearing partnered with Googled to support direct streaming from Android phones to hearing devices using Bluetooth Low Energy (BLE).

Major Key Players:

  • Demant A/S
  • Sonova
  • Ambu A/S
  • Pentax Medical
  • Karl Storz
  • Olympus Corporation
  • Richard Wolf Gmbh
  • Widex
  • Cochlear Ltd.
  • Sivantos, Inc.

Market Segmentation:

By Product

  • Diagnostic ENT Devices
  • Surgical ENT Devices
  • Hearing Aids
  • Hearing Implants
  • Nasal Splints

By End User

  • Hospitals
  • Ambulatory settings
  • ENT clinics
  • Research and academic institutes
  • Others

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