Internet Of Packaging Market Size To Hit USD 47.8 Bn By 2030

Published Date : 15 Feb 2023

The global internet of packaging market size was estimated at USD 21.84 billion in 2022 and it is expected to hit around USD 47.8 billion by 2030, poised to grow at a CAGR of 10.29% between 2022 and 2030.

The packaging business is seeing disruption from technology, just like all other sectors. Businesses may integrate a variety of technologies across the value chain to automate activities and obtain a better understanding of consumer behavior. These technologies include machine learning, robots, and cloud computing. Players in the packaging sector that are under pressure to keep up with the rate of technological development face a substantial problem in navigating these technologies and comprehending how they might be advantageous. 

E-commerce has benefited greatly from COVID-19. Consumers stay at home and place online orders as worldwide lockdowns and restrictions persist. For packaging businesses to properly serve their clients, these developments must be kept up with. The brand experience moves from storefronts to websites and packaging as consumer purchasing changes online. Digital twins offer a real-time link between the physical world and its virtual representation by continuously integrating data and information acquired at the edge. 

Packaging producers may utilize this to comprehend the state of their assets, estimate the effects of supply chain interruptions through simulations and future scenarios, and offer a snapshot for planned maintenance. Digital twin complexity varies. They might be as simple as providing 2D or 3D models of a straightforward component or as complex as providing fully integrated and extremely precise representations of an entire asset or facility.

Packaging makers can stay on top of quickly evolving events like COVID-19 thanks to digital twins. Manufacturers of packaging may see the full supply chain.

Internet Of Packaging Market Report Scope

Report Coverage Details
Market Size in 2023  USD 24.08 Billion
Market Size in 2030 USD 47.8 Billion
Growth Rate  CAGR of 10.29%
North America Region Revenue Share In 2021  40%
Largest Market North America
Base Year 2022
Forecast Period 2022 To 2030
Segments Covered By Technology Deployed Type and By Industry Verticals
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Report Highlights

  • The newest technology used in the packaging industry is called the Internet of Packaging. In the food industry, this technology is developing more quickly and has great potential to increase customer convenience.
  • According to industry verticals, the food and beverage category is predicted to do better than the other categories in terms of revenue share throughout the projected period.
  • The Internet of the packaging industry has been focused on the development of ecosystems that provide the highest food security and also not compromise nutritional value at cheaper prices. This is due to the supply of vegetables, meat products, exotic fruits, and frozen foods from regional boundaries. As a consequence, between 2021 and 2031, the Internet of Packaging Market is anticipated to grow at a CAGR of 8.9%.
  • The sensor and tag, barcode and QR code, radio frequency identification, low-energy Bluetooth, NFC technologies, and indicator segments make up the worldwide market for the internet of packaging. 
  • The global market for video streaming is analyzed by region, including the Middle East, Africa, Asia-Pacific, South America, and North America. The NFC technology category is anticipated to grow at the quickest rate and have the largest market share. North America is the key shareholder. Through 2031, the United States is anticipated to account for approximately 85% of regional sales, giving it the biggest market share in North America.

Regional Snapshots

In the projected year and the following years, there are promising chances for the internet of packaging market to flourish in the North American and European regions. The early acceptance of technical discoveries and developments is to blame for this. Additionally, the existence of strict government rules regulating the packaging of food and beverages is boosting market demand in these areas. NFC (Near Field Communication) integration is a cutting-edge technology that is greatly enhancing the creation of smart medication labels in the pharmaceutical industry. 

The digital identification of pharmaceuticals is also helping to drive the market expansion now and in the approaching years due to the widespread use of digital technology in practically every industry in these areas. Dosing guidance, internal logistics process optimization, and brand identity protection are a few examples of Internet of packaging technologies that offer ease to a variety of patients in these areas. 

Due to greater patient compliance during the treatment cycle, which can be successfully tracked thanks to the Internet of packaging technology, the market demand is also being driven by rising health expenditures, a high prevalence of chronic diseases, and a growing elderly population. The ability of intelligent or smart packaging to be used in drug compliance presents a growth potential for the market in the years to come.

Market Dynamics


Growing worries about lowering package costs while enhancing logistics management, inventory efficiency, customer service, trademark protection, and branding are major factors driving the growth of the worldwide Internet of the Packaging market. The consumer is sent to a landing page with the necessary product information by scanning the smart code. More information than what can be printed on a package is contained in the code. 

Top companies are seeking more and more for methods to communicate with customers through their packaging, and special codes provide them with that ability while also boosting connection and customer interaction. Additionally, the Internet of Packaging helps to improve production monitoring across the supply chain and has the ability to identify whether a product has been opened or tampered with in certain ways, all of which are anticipated to further accelerate revenue development.


The expansion of the worldwide Internet of Packaging market is severely constrained by a number of adverse elements, such as costly hardware, software, and training costs to integrate into the current supply chain. 

The disruptions of sensors or devices attached to packaging owing to other reasons including damage from incorrect handling and environmental conditions may in turn limit market growth to some extent. Security and data privacy issues are also a worry because the Internet of Packaging technologies may be used to capture sensitive nonpublic information from clients, which might further restrain market revenue development.


Companies are using innovative packaging and graphics to engage with customers and create dynamic points that enable them to provide relevant product information, resulting in highly personalized marketing. As client relationships become more important, this trend will likely continue to create lucrative business opportunities for both established players and fresh competitors in the global market. Future market growth is also anticipated to be fuelled by the use of technologies like blockchain that can stop fraud, promptly address safety violations, and secure data.


The primary problem impeding the expansion of the Internet of the packaging industry is the high cost of internet packaging solutions in comparison to traditional packaging solutions. The development of the Internet of packaging market trend is being constrained by growing worries about the conditions and application of several legislation and standards surrounding the use of plastics for packaging sectors.

Recent Developments

Identiv, Inc. collaborated with OTACA Tequila in October 2021 to allow near-field communication (NFC) for product provenance, authentication and transparency, brand identification, and customer loyalty on smart packaging. Thanks to Identiv's best-in-class NFC transponders, consumers and brands are linked in an Internet of Things (IoT) environment where customer interaction is present at every digital touchpoint.

To improve operations, Stora Enso, located in Finland, for collection of data through IoT enabled technology from production lines. The expert in paper packaging put sensors on the hand valves in its operations in late 2018. To provide the production staff with an overview of the company piping system, the sensors transmit data to each company control system.

Major Key Players

  • Wiliot
  • Tetra Pak
  • Scanbuy, Inc.
  • Kezzler
  • Identiv, Inc.
  • Unipac Corporation
  • Vesta Smart Packaging
  • Sepio Products
  • CuePath Innovation designs
  • Tapwow
  • Blippar
  • Rover
  • Insignia Technologies
  • RePack
  • IO
  • The Porch Pod
  • ColorSensing
  • kaiosID
  • Impacx
  • RightMash
  • QTrust
  • Iungo

Market Segmentation

By Technology Deployed Type

  • Sensor & Tags
  • Barcode & QR code
  • Radio Frequency Identification
  • Low-Energy Bluetooth
  • NFC Technologies
  • Indicators

By Industry Verticals

  • Personal & Home care
  • Health care
  • Food & Beverages
  • Automotive
  • Consumer Electronics
  • Others

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