Men Skin Care Products Market Size to Rise USD 29.61 Billion By 2033

Published Date : 29 Jan 2024

The global men skin care products market size surpassed USD 16 billion in 2023 and is expected to rake around USD 29.61 billion by 2033, poised to grow at a CAGR of 6.40% from 2024 to 2033.

Men Skin Care Products Market Size and Growth Rate From 2024 To 2033

Market Overview

The area of the cosmetics industry dedicated to serving men's skin needs is known as the men's skincare products market. It includes extensive products intended to cure, hydrate, protect, and cleanse male-specific skin issues. According to the National Library of Medicine reports, consumers, particularly millennials, are spending more money on skincare products, and there has been a shift in the public's knowledge of makeup and skin care. The pandemic benefited skin care products because it made people realize how important it is to keep their skin healthy and seek the proper care for any problems.

  • In August 2022, Jackfir created a men's shave cream, cleanser, and moisturizer that is 70% organic, certified by NSF International, and free of dangerous chemicals, as confirmed by the Environmental Working Group
  • In January 2022, Procter & Gamble announced that it will purchase Tula Skincare. In the last three months, the player has made three acquisitions.

Regional Snapshot

Europe is expected to be the dominant in the men skin care products market during the forecast period. In the beauty business, European skincare firms have led innovation. They make significant R&D investments, developing products with sophisticated formulas and cutting-edge components. Because of their dedication to innovation, European companies can create men's skincare products that are both high-quality and very effective. The expectations that society has placed on masculinity are changing, and old-fashioned prejudices that prevent men from doing elaborate skincare regimens are no longer relevant. Men are encouraged to prioritize their skincare needs by the more receptive modern European culture toward various grooming activities.

European products appeal to a broader range of consumers by providing various options, such as moisturizing, anti-aging, or targeted remedies for sensitive skin. The wide variety of products available in the European men's skincare industry cater to multiple skin types and issues. European firms have aggressively implemented inclusive marketing techniques that appeal to a varied audience. By emphasizing diversity and defiance of established gender conventions, these brands have effectively broadened their customer base beyond typical demographics.

People are becoming more conscious of skincare and the advantages of utilizing specific products. This is partially caused by skincare companies' aggressive marketing tactics, social media education, and influencers endorsing grooming regimens. The market for skincare products designed specifically for men grows as awareness rises. European consumers may quickly acquire a wide range of skincare goods thanks to the region's well-established retail infrastructure, which includes department shops, specialty stores, and online platforms. Product availability and visibility for men's skincare products are enhanced by efficient distribution channels, further driving market expansion.

  • In April 2023, Jake Xu and Shane Carnell-Xu, twin brothers who suffered from Rosacea and found it difficult to find cosmetics made especially for men's skin, founded Shakeup Cosmetics. The twins think women can now pursue beauty as long as it's part of a more contemporary lifestyle.

Men Skin Care Products Market Report Scope

Report Coverage Details
Market Revenue in 2023 USD 16 Billion
Projected Forecast Revenue by 2033 USD 29.61 Billion
Growth Rate from 2024 to 2033 CAGR of 6.40%
Largest Market Europe
Base Year 2023
Forecast Period 2024 to 2033
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Market Dynamics


Shifting societal norms and rising self-awareness

Men value holistic wellness and understand that healthy skin is essential for total well-being, not appearance. Men are encouraged to try new things and feel more connected when skincare routines and product recommendations are shared online. Men understand the importance of having healthy skin, not just for aesthetic reasons but also for improving their self-esteem and self-feeling. When overtly masculine celebrities use skincare products, it normalizes them for regular men, breaking down stereotypes.

Technological advancements and product innovation

AI-powered tools evaluate your skin type and lifestyle to provide the best products and routines. Skin mapping technology and pressure sensors in high-tech shaving equipment provide irritation-free shaves. Some even sync to your phone to provide you with tailored shaving guidance. Tiny, focused chemicals work deeper into the product to increase its effectiveness, such as collagen-boosting nanoparticle-infused anti-aging lotions.


Product overload and consumer confusion

Many men consider technical jargon and lengthy ingredient lists offensive. A barrier to admission is confusion about skin types, product functionalities, and application procedures. Frequently, men's issues like greasy skin, ingrown hair, or razor bumps are not adequately addressed by generic products. This lack of customization stifles excitement even more. The self-care message of skincare contradicts traditional male messaging that emphasizes toughness and stoicism.

Men may be reluctant to experiment with skincare because they feel compelled to adhere to archaic standards. They need clarification on purchasing together, losing out on possible advantages. Unhappiness leading to frequent product transfers emphasizes the need for more obvious differences and focused solutions. It risks stagnating if the sector doesn't deal with these issues and adequately involve males.


Focus on mental well-being and self-care

As the perception of masculinity in society changes, men see the value of skincare and other self-care routines in improving their health. The need for holistic health and stress-reduction solutions has increased the market for skin care and mental wellness products. Skincare companies can benefit from this trend by creating products with calming components that encourage unwinding and stress reduction.

Marketing campaigns emphasize the relationship between a well-groomed appearance and increased confidence and self-esteem, as well as the mental health advantages of skincare. Furthermore, adding mindfulness or aromatherapy components to skincare products might increase their allure to customers looking for a comprehensive approach to self-care.

Multi-functional innovation

The convenience of multi-functional inventions is designed with one's needs in mind instead of juggling with single-purpose items like conventional shaving creams or simple moisturizers. These solutions offer a hassle-free skincare solution by combining several advantages, such as moisturizing, wrinkle prevention, sun protection, and relaxing qualities, all tailored to your lifestyle.

High-quality multipurpose products appeal to the modern man who wants his skincare regimen to be as simple and efficient as possible. They save time and effort and deliver proven results, addressing multiple issues at once with demonstrated efficacy and offering comprehensive care. With innovations that mix hydration, anti-aging chemicals, SPF protection, and relaxing agents, these products meet the demands of a dynamic and organized consumer base, inspiring trust in their skincare selections.

Browse: Demand of Skin Care Products Market Until 2030

Recent Developments

  • In January 2024, the Japanese cosmetics company Shiseido introduced Sidekick, a new line of men's skincare products. The range, which consists of four products and eight inventory items, primarily targets Gen Z consumers in Asia.
  • In April 2023, the men's skincare company Lumin changed its aesthetic to be more lighthearted and approachable without sacrificing its focus on providing answers.
  • In April 2023, leading skincare company Skinful debuted its high-end skincare items for both sexes. A variety of products are offered by the company, such as serum, facial serum, body lotion, facial cleanser, body cream, body wash, facial toner, hair growth serum, and beard balm.

Key Market Players

  • Procter & Gamble plc
  • L’Oreal S.A
  • Unilever PLC
  • Clinique Laboratories
  • Emani Limited
  • Johnson & Johnson Services Inc.
  • Aveda Corporation
  • Maapilim Company
  • Dr. Bronner’s Company
  • Chattem Inc.

Market Segmentation

By Type

  • Synthetic
  • Natural/ Organic/ Herbal
  • Others

By Product

  • Shave Care
  • Cream & Moisturizers
  • Sunscreen
  • Cleansers & Face Wash
  • Others

By Age Group

  • Below 18
  • 19 to 35
  • 36 to 50
  • Above 50

By Distribution Channel

  • Supermarkets And Hypermarkets
  • Convenience Stores
  • Pharmacies
  • E-Commerce
  • Others

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