Smart Home Market (By Application: New Construction, Retrofit; By Product: Light Control, Security And Access Control, HVAC Control, Entertainment Control, Smart Speaker, Home Healthcare, Smart Kitchen, Home Appliances, Home Furniture; By Sales Channel: Direct, Indirect; By Protocol, Wired, Wireless, Hybrid) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global smart home market size was evaluated at USD 98.05 billion in 2023 and is expected to be worth around USD 581.85 billion by 2032, growing at a CAGR of 21.88% from 2023 to 2032. The growing adoption of smart devices in homes with rising disposable income is boosting the growth of the smart home market. 

Smart Home Market Size 2023 To 2032

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Key Takeaways

  • North America holds the maximum revenue share of the market from 2023 to 2032.
  • Asia Pacific is the fastest-growing region in the global market.
  • The new construction application segment is dominating the market from 2023 to 2032.
  • The security and access control products segment dominated the market in 2022.
  • The indirect sales channel segment is dominating the market from 2023 to 2032.
  • The wireless protocol segment is leading the market from 2023 to 2032.

Smart Home Market Overview

A home integrated with numerous systems and technologies enabling homeowners to control various parts of the house is called a smart home. Thermostats that regulate the temperature based on your preferences, lights that turn on when you enter the room, and locks that can be accessed with a press of a button are features that may be found in smart homes. Some smart home systems can monitor even home security or energy use. Installing a smart home system has a number of advantages, and the ease and security of automating home systems are among the most obvious benefits. With a smart home, one can directly control lights, locks, thermostats, and security systems from the smartphone. 

Growth Factors

The smart home market is expected to increase during the projected period significantly. The global smart home market is increasing owing to the promising opportunities in the market. The popularity of digital assistants like Alexa and Siri has made it possible to operate smart devices via voice commands. The new features of these digital assistants, such as Bluetooth speaker control, drive the demand for smart home products. Consumers also enjoy tailored devices since they are more convenient and offer a better user experience. The rapid adoption of contemporary technologies, including artificial intelligence (AI), the internet of things (IoT) and others, significantly impacts market expansion. The market for smart homes has grown due to an increased acceptance rate of IoTs in both established and emerging nations. 

Additionally, growing urbanization, globalization and a rise in disposable income in many countries have boosted the market’s growth. Growing public concerns about home security also boost market expansion during the anticipated timeframe. Additionally, consumers may use their smartphones or tablets to remotely operate and monitor business equipment and home appliances due to smart connected devices at home, which propels the industry. Along with home safety concerns, rising concerns about child safety have fueled the demand for 360° smart security cameras in recent years.  

Smart Home Market Scope

Report Coverage Details
Growth Rate from 2023 to 2032 CAGR of 21.88%
Market Size in 2023 USD 98.05 Billion
Market Size by 2032 USD 581.85 Billion
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Application, By Product, By Sales Channel, and By Protocol
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Covid-19 Impacts

Covid-19 affected many industries across the globe by interrupting industries, organizations and the overall global economy. The global smart home market was affected mildly in the initial period due to the halt in production houses, paused new development and lack of workforce. The pandemic reduced operational effectiveness, which led to a reduction in revenue. Along with this, the import and export of raw materials and goods associated with smart home devices were disrupted due to the broken supply chain and border restrictions during this critical time. In the initial lockdown phase, the changed consumer behavior impacted smart home device sales adversely. 

However, the smart home market recovered with the rapid adoption of smart home devices during the lockdown period. People were forced to stay at home to contain the virus's spread; this boosted their interest in deploying smart devices at home for ease. Smart charging stations, IoT gadgets, wireless Wi-Fi devices, and access control devices were adopted during the lockdown period as most of the population worked from home. Rising demand for entertainment devices such as smart TVs and home theatres majorly contributed to the market’s growth during this crucial period. As a result of the rising demand for such devices, many companies entered the smart home device market. Moreover, increasing dependence on smart devices is projected to maintain the global smart home market growth after the Covid-19 pandemic.

Smart Home Market Dynamics


Rising construction activities in developing countries

Rapidly growing industrialization in developing countries has increased the demand for new commercial buildings. Moreover, the rising population and urban infrastructure are other factors that boost the demand for new construction activities. China, U.S. and India are expected to drive the global construction market during the forecast period. Few areas of residence, such as the bathroom and kitchen, allow fewer renovation options once constructed. Thus, construction companies and people prefer installing smart home devices during construction.

Along with this, many construction companies have started offering smart security cameras, lock systems, smart lighting systems and smart lock access systems with newly constructed buildings in order to attract consumers. Furthermore, the rapid adoption of advanced technology has propelled the demand for smart home devices, especially in living rooms and kitchens.  


Costly smart home devices

The deployment of advanced technology, engineering and manufacturing, and the set-up or installation cost of smart home devices collectively make it expensive. Moreover, additional routine maintenance and servicing costs limit the purchasing capacity for many. Thus, costly home devices hinder the market's growth by acting as a restraining factor.  


Development of advanced monitoring devices for child safety

Child safety concerns have raised the demand for smart security cameras in urban locations. The deployment of 360° security cameras, monitoring devices, intelligent sensors and alarming devices has increased with rising technology. This provides opportunities for the market players to boost revenue and market share by developing smart devices dedicated to child safety. For instance, Fuhu, a company prominently working on children's products, has decided to develop child monitoring devices to monitor their activities around the clock.  

Application Insights

Based on application, the global smart home market is segmented into new construction and retrofit. The new construction segment is dominating the global smart home market. The segment is predicted to maintain its dominance in the market during the estimated period due to rising demand for smart home devices during the construction period. Homeowners prefer not to tear down any walls or tiles, and installation is done safely and effectively, which creates demand for smart home devices. 

Smart Home Market Share, By Application, 2022 (%)

Additionally, as smart security and access features become more popular, an increase in the building of new houses is anticipated to fuel the need for smart homes. Due to the convenience of fixing gadgets, owners of new construction projects are also inclined to install various smart home goods. Rising construction activities in developing countries are seen as another driving factor for the segment’s growth.  

Product Insights

Based on product, the global smart home market is segmented into light control, security and access control, HVAC Control, entertainment control, smart speaker, home healthcare, smart kitchen, home appliances and home furniture. The security and access control products segment dominated the market in 2022 and is anticipated to dominate the market during the forecast period. The expansion of the security and access control segment is attributable to the increased value placed on security and the requirement to limit access to areas or safes containing priceless commodities and objects. By utilizing live feed playback, personalized PINs, fingerprint scanners, and other features, smart locks and security cameras assist in monitoring and authorizing access only to authorized personnel. These features have recently forced prominent players to develop smart home security devices.  

For instance, in January 2023, The EZVIZ company launched EZVIZ C6N home security camera via Amazon. One of the most recent home security cameras from EZVIZ delivers two-way conversation and 360-degree coverage in FHD. The OEM claims that its Smart Night Vision, created to address some possible issues with its current IR-enabled competitors, sets it apart. Furthermore, rising awareness about self-healthcare after the Covid-19 pandemic is predicted to boost the home healthcare product segment during the forecast period.  

Sales Channel Insights

Based on sales channels, the global smart home market is segmented direct and indirect. The indirect sales channel segment will dominate the global smart home market during the forecast period. The rising spending on online shopping is one of the significant factors behind the growth of the indirect sales channel segment. The indirect sales channel segment carries out the company's distribution tasks. Indirect distribution relieves the manufacturer of some initial expenses and duties that could reduce the amount of time needed for business operations. Additionally, an indirect distribution route can be considerably easier to manage than a direct distribution channel with the correct vendor relationships. 

A business that makes direct consumer sales organizes and controls a direct distribution channel. In the direct sales channel segment, the business handles all parts of delivery internally (rather than using vendors). It is entirely in charge of making sure that customers successfully receive their orders. The direct sales channel might be more expensive to set up and involve more labor. In fact, they might necessitate substantial capital expenditure. It is necessary to set up warehouses, logistics programs and delivery personnel. 

Protocol Insights

Based on protocol, the global smart home market is segmented into wired, wireless and hybrid. The wireless segment will dominate the global smart home market during the forecast period. Wireless smart home devices offer convenient user interfaces, and cost reduction is another factor behind the rapid adoption of wireless devices across the globe. The rising trend of wireless communication is boosting the demand for wireless smart home devices in the market. Wireless smart home devices such as wireless Wi-Fi stations, charging pads, air purifiers, home theatre, Bluetooth speakers, HD security cameras, and numerous other products have increased consumer interest owing to the improved flexibility and easy installation process.  

At the same time, the adoption of faster internet services with a Wi-Fi router at home increased the demand for wired routers that are connected with ethernet cables. Since shielded cables are often used in wired systems and nothing interferes with the signals that move through them, wired systems are significantly more dependable. Wired devices such as Wi-Fi routers, audio systems, gaming stations and numerous kitchen devices are still in the global smart home market trend. However, the trend is likely to change with rapidly evolving technology.  

Regional Insights

Geographically, North America holds the largest revenue share of the global smart home market. The rapid technological advancements, along with the fast adoption of smart devices, are seen as a significant driving factor for the development of the smart home market in North America. Factors such as changing lifestyles, rising dependency on smart devices and increasing security concerns have fueled the market’s growth in recent years. The market in North America is expected to maintain growth during the forecast period owing to the rising number of regional vendors in the smart home market. 

Asia Pacific is the fastest-growing region in the global smart home market. The rising standard of living and more disposable income in the area is responsible for the market expansion. The region's market is anticipated to be driven by the quick uptake of smartphones, the internet, and other technologically advanced devices. Europe is considered one of the world's most significant marketplaces for smart home devices. The region is expected to register a noticeable revenue growth during the forecast period.  

Emerging economies, the rising use of smart devices and the presence of local players are expected to show a rise in the smart home market of Latin America. Rising investments in smart city development are expected to boost the market’s growth in the gulf countries of the Middle East. Due to a growing number of internet users, an increase in the demand for smart devices, and an increase in the demand for smart homes, the United Arab Emirates (UAE) holds the most outstanding market share. Moreover, the rising number of domestic players, facilities and increasing population are considered to propel the market’s growth in Africa during the estimated period. However, the region currently shows steady growth due to the limited adoption of smart devices.

Recent Developments

  • In January 2023, giant tech company Apple announced to step into the smart home application market. Apple is developing a smart display for the home that includes a magnetic wall attachment and can be used to adjust the thermostat and turn on and off lighting. According to reports, it will also offer FaceTime functionality. 
  • In January 2023, At the Consumer Electronics Show (CES) 2023, Shelly, a division of Allterco Robotics, Ltd., announced the arrival of 8 new smart home automation devices. The eight new Shelly devices include smart home automation options in the Shelly Pro and Plus series, which provide cutting-edge and smart features for both professional installers and do-it-yourself (DIY) homeowners. 
  • In January 2023, Amazon announced support for the new global wireless smart home standard, Matter, which aims to make your connected life simpler. 
  • In January 2023, Eve Systems, a manufacturer of smart home accessories, announced the release of its products with Matter compatibility built in. Eve Energy smart plug, Eve Motion and Eve Door and Window sensors are a few products among them. The new Eve accessories are compatible with Apple HomeKit, Amazon Alexa, Google Home, and Samsung SmartThings, and all three will be shipped to the US in March 2023. 
  • In January 2023, Today, Samsung Electronics unveiled SmartThings Station, a cheap and user-friendly hub for smart homes that also doubles as a fast-charging station. 1. The new, user-friendly smart home hub enables easy interoperability and control of numerous connected devices. Samsung's SmartThings Find, a fast-expanding asset tracking service, is also connected with SmartThings Station. Users can use it to locate lost gadgets.

Smart Home Market Companies

  • Amazon
  • Apple
  • Honeywell
  • Crestron Electronics
  • Ooma
  • Armorax
  • SimpliSafe
  • Canary 

Segments Covered in the Report:

By Application

  • New Construction
  • Retrofit

By Product

  • Light Control
  • Security And Access Control
  • HVAC Control
  • Entertainment Control
  • Smart Speaker
  • Home Healthcare
  • Smart Kitchen
  • Home Appliances 
  • Home Furniture

By Sales Channel

  • Direct
  • Indirect 

By Protocol

  • Wired 
  • Wireless
  • Hybrid

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East and Africa

Frequently Asked Questions

What is the size of smart home market?
The global smart home market size was valued at USD 98.05 billion in 2023 and it is projected to reach around USD 581.85 billion by 2032.
What will be the CAGR of global smart home market?
The global smart home market is poised to grow at a CAGR of 21.88% from 2023 to 2032.
Which are the driving factors of the smart home market?
The major players operating in the smart home market are Amazon, Apple, Honeywell, Crestron Electronics, Ooma, Armorax, SimpliSafe, Canary and other.
Which are the driving factors of the smart home market?
The driving factors of the smart home market are rapidly growing industrialization in developing countries has increased the demand for new commercial buildings and the rising population and urban infrastructure are other factors that boost the demand for new construction activities.
Which region will lead the global smart home market?
North America region will lead the global smart home market during the forecast period 2023 to 2032.


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