Synthetic Data Generation Market Size, Share and Trends 2026 to 2035

Revenue, 2025

USD 584.52 Mn

Forecast Year, 2035

USD 10,780.44 Mn

CAGR, 2026 - 2035

33.84%

Report Coverage

Global

What is Synthetic Data Generation Market Size?

The global synthetic data generation market size is worth around USD 584.52 million in 2025 and is anticipated to reach around USD 10780.44 million by 2035, growing at a CAGR of 33.84% over the forecast period from 2026 to 2035

Market Highlights

• North America region contributed more than 37% of revenue share in 2025.
• By Data Type, the tabular data segment generated more than 42% of revenue share in 2025.
• By Modelling Type, the agent-based modeling segment registered more than 61.4% of revenue share in 2025.
• By Offering, the fully synthetic data segment captured the highest revenue share of 39.6% in 2025.
• By Application, the natural language processing segment recorded the largest revenue share of about 27% in 2025.
• By End-use, the healthcare and life sciences segment accounted for more than 23% of revenue share in 2025.

Synthetic Data Generation Market Growth Factors

The explosion of artificial intelligence (AI) has led to a surge in synthetic data creation and fueled the growth of the industry. To bridge the gap in data availability, industry players are turning to synthetic data, also known as fake data, to train AI models. This trend is being fueled by the increasing adoption of privacy protection solutions and the exponential growth of machine learning, which has shifted focus to synthetic data. By leveraging AI and machine learning technology to access massive datasets, synthetic data is used to comply with privacy laws like GDPR and to train models without real data.

The benefits of synthetic data extend beyond compliance and training, as it is also being used to enhance portfolios, ramp up model development, and reduce costs. Across emerging and advanced economies, AI stakeholders are showing increasing interest in synthetic data. A recent study conducted by Synthesis AI in collaboration with Vanson Bourne revealed that 89% of technology decision-makers consider synthetic data to be a key component of their strategy. In the early stages, synthetic data generation is expected to have applications across various industries, including automotive and healthcare, to improve access, contain costs, and accelerate AI model development.

• The market is growing as a result of an increase in digitalization transformation across businesses and an increase in the usage of cutting-edge technology like AI and ML.
• Industry players are now more in need of synthetic data as a result of the privacy-protection solution's rising popularity.
• The business has expanded due to the exponential rise of smartphones and other smart devices.

Artificial Intelligence: The Next Growth Catalyst in Synthetic Data Generation

AI is profoundly impacting the synthetic data generation industry by serving as both a primary driver and an essential tool for creation. The rise of complex machine learning models across various sectors, particularly for training autonomous systems and in healthcare, has fueled the demand for high-quality, privacy-compliant synthetic data that can mimic real-world scenarios without compromising sensitive information. Advancements in generative AI, such as Generative Adversarial Networks (GANs) and Large Language Models (LLMs), allow the creation of increasingly realistic and diverse datasets, which are otherwise scarce or difficult to obtain.

Market Scope

Market Dynamics

Drivers

Increased explain ability and confidence in linear models

Good generated data closely mimics the actual data. As a result, it can be used in non-production settings like AI training, analytics, and software testing or development as a drop-in substitute for sensitive performance data. To make data-driven decisions while protecting consumer privacy, businesses use synthetic data copies of patient encounters, customer databases, medical information, and transaction data. Numerous sectors, including finance, healthcare, insurance, and telecommunications, use synthetic data, an industry-neutral answer.

Key Market Challenges

Threats to privacy associated with the use of fake data

Good synthetic data promises to keep anonymity while being virtually indistinguishable from real data. However, a lot of private information keeps leaking out. These characteristics would unavoidably be reproduced in the synthesized data if the original data contains anomalies that a capable data synthesizer captures. There has been a data leak as a consequence of these particular data points being readily recognized as components of the initial dataset. The algorithms used to produce synthetic data are also vulnerable to specific assaults.

Key Market Opportunities

The importance of artificial intelligence and machine learning has significantly increased

In the contemporary age, both this importance and the use of AI and ML are growing exponentially. However, data for AI training is frequently hard to come by when businesses use third-party AI and machine learning technologies. Receiving customers' permission to the use of their data for analytics may be very difficult; however, the residual data and insights are safe. Due to privacy concerns, sensitive data is frequently off-limits to both internal data science teams and external AI or analytics vendors. Data integrity is still an issue even when the data is available.

Segment Insights

Data Type Insights

The largest share of the synthetic data market in terms of revenue was held by the tabular data segment, accounting for over 42% in 2025. Researchers are driving demand for this segment, with the introduction of open-source data generation tools such as the Synthetic Data Vault in October 2020 and the proposal of conditional tabular GAN (CTGAN) in 2019. As researchers emphasize tabular data, end-user sectors are likely to rely on artificial data for data privacy protection.

The image & video data segment is also expected to contribute significantly to the synthetic data market share, driven by the increasing demand to enhance databases. Synthetic media is being used as a drop-in replacement for original data, and synthetic images & videos have gained significant popularity in the automotive sector, with Waymo claiming to have driven over 10 billion miles in simulation in July 2019. Industry players are expected to use synthetic images & video data to train systems that detect emergency vehicles such as fire trucks, police cars, and ambulances, leading to further growth in the industry.

Modeling Type Insights

The segment based on agent-based modeling had the largest share in2025with 61.4%. A tangible representation of real-world data can be created using agent-based modeling (ABM), and that model can then be used to replicate the data. In the finance industry, agent-based modeling has recently surpassed conventional models in popularity.

It has grown to be very popular for using as a source of business interactions for building and testing fraud detection tools. Participants in the industry can rely on ABMs to take advantage of network modeling for different types of networks. ABMs are now widely used to simulate customer encounters, innovations, vehicles, and traffic patterns.

Due to their strong penetration in traffic control and administration, market participants have given ABMs priority. For instance, agent-based modeling has gained more popularity as a way to highlight ridesharing or route selection and develop new systems and strategies. Additionally, psychological traits have made progress to support agent models. Sharing mobility study has also given agent-based simulation a boost for information-transfer procedures and provided useful input.

Offering Insights

In2025, the fully synthetic data segment held the largest revenue share of 39.6% in the synthetic data generation market. However, the hybrid synthetic data segment is expected to grow at a notable CAGR during the forecast period, mainly due to its utility in privacy preservation, offering both complete and partially synthetic data. Although the trend for hybrid synthetic data will be noticeable across end-use sectors, the longer processing time required may pose a challenge to market growth.

Stakeholders expect that the fully synthetic data segment will contribute significantly to the global market value, mainly due to the increased need for data protection in emerging and developed markets. Leading companies are investing in fully synthetic data to increase their penetration in the automotive industry. For example, Waymo announced in May 2022 that it was building the World's Most Experienced Driver, capable of generating real-scale, fully synthetic data, increasing data generation rates and improving iteration speed.

Application Insights

In2025, the natural language processing market had the highest revenue share at over 27%. As it supports the launch of new languages, the use of synthetic data in natural language processing has increased exponentially. Amazon unveiled variants of Alexa in Hindi, Brazilian Portuguese, and U.S. Español in October 2019. In order to simplify and finish the training data for its natural language understanding (NLU) systems, the business has increased its emphasis on synthetic data. Predictive analytics for fraud identification is likely to be used by banks and the financial industry. For instance, American Express reported trying technology to assist in the creation of fake films in September 2020 to fight financial fraud.

The business creates fake financial data that mimics credit card transactions using generative adversarial networks to detect credit card fraud. Additionally, the insurance industry has demonstrated success using predictive analytics to increase revenue and reduce screening costs. In order to better understand client requirements and requests and increase customer happiness, end users are likely to use artificial data in predictive analytics.

End Use Insights

The segment for healthcare and life sciences had the largest revenue share 23% in2025. Healthcare and life science are expected to exhibit strong demand for fake data that protects anonymity. Patient privacy, legislative regimes, distinct data sources, and artificial data creation tools have significantly gained traction in the face of challenges from data breach risks. The retail and e-commerce industries have benefited from the use of artificial data to train AI models and hasten data exchange both inside and outside the business. Synthetic data is used by brands and merchants to speed up data interchange with suppliers and advance advertising and promotions. Additionally, merchants profit from tech firms' use of fictitious business data for analytics and training. Artificial data has recently acquired popularity for effective stocking and warehouse administration. The e-commerce companies could further encourage investment in synthetic data creation software with an increase in online sales.

Regional Insights

U.S. Synthetic Data Generation Market Size and Growth 2026 to 2035

The U.S. synthetic data generation market size is accounted for USD 151.39 million in 2025 and is projected to be worth around USD 2,855.70 million by 2035, poised to grow at a CAGR of 34.14% from 2026 to 2035

North America: U.S. Synthetic Data Generation Market Trends

North America was the leading region in terms of revenue, holding a share of 37% in 2025 in the synthetic data generation market. The U.S. and Canada have emerged as lucrative regions due to the increased demand for fraud detection, natural language processing (NLP), and image data in various end-use sectors. The expanding footprint of computer vision will also contribute to the growth of the North American market, with manufacturing, geospatial imagery, and physical security garnering pronounced traction.

Additionally, the growing importance of autonomous vehicles has given impetus to simulation data across the region. Autonomous vehicles have gained ground with simulation data, allowing companies to test edge cases and keep the risk of crashes in check. Advanced economies like the US have stepped up the autonomous simulation platform for rigorous training requirements and self-driving vehicle development. In addition, Datagen raised $50 million in Series B in March 2022 to fuel the growth of synthetic data solutions for computer vision teams and further enhance the growth prospects of the North American markets.

How did Europe Fastest Growth in the Synthetic Data Generation Market?

Europe's synthetic data market is surging as a strategic response to stringent GDPR compliance and the push for ethical AI. Advanced generative models developed by regional researchers are enabling secure, cross-border data collaboration while overcoming real-world data scarcity in finance and healthcare. National AI strategies in Germany and France are further accelerating adoption to ensure data privacy without stifling technological innovation.

Germany Synthetic Data Generation Market Trends

Germany's automotive sector leads adoption by using virtual environments to safely test autonomous vehicles, while the healthcare and finance industries use synthetic sets to bypass privacy hurdles in diagnostics and fraud detection. Continuous advancements in GANs and diffusion models are enhancing the realism of these datasets, fostering market confidence.

How Did Asia Pacific Notably Grow in the Synthetic Data Generation Market?

Asia Pacific's fast-paced digitalization in sectors like healthcare and fintech, and significant government AI investments. The technology addresses critical data privacy needs under evolving national regulations, allowing safe model training without compromising sensitive information.

China Synthetic Data Generation Market Trends

China's stringent privacy regulations, like PIPL, necessitate compliant data sharing. The market is dominated by the rapid growth of image and video data, while tabular data remains a key revenue source for financial analytics. The use of advanced generative adversarial networks (GANs) and agent-based modeling is ensuring data realism and diversity.

Top Companies in the Synthetic Data Generation Market & Their Offerings:

• Mostly AI uses a self-learning AI platform to generate high-fidelity synthetic data, allowing businesses to unlock valuable insights from sensitive information without compromising customer privacy.
• Synthesis AI provides a comprehensive platform for generating high-quality synthetic data for computer vision, focusing on creating diverse and annotated datasets for training robust AI models.
• Statice offers a data synthesis platform designed to help companies generate privacy-preserving synthetic data, enabling them to innovate faster and comply with data protection regulations like GDPR.
• YData develops tools to facilitate the creation and evaluation of synthetic data, assisting developers and data scientists in accelerating the data preparation and machine learning lifecycle.
• Ekobit d.o.o. engages in custom software development and likely contributes to the synthetic data generation market through tailored solutions for specific client needs, although their primary focus is broader IT services.
• Hazy provides an enterprise-ready synthetic data platform that produces safe, realistic, and compliant data for financial services and other regulated industries.
• Kinetic Vision, Inc. leverages its expertise in engineering and digital twin technologies to generate highly accurate synthetic data for product development and industrial simulation applications.

Synthetic Data Generation Market Companies

• Mostly AI
• Synthesis AI
• Statice
• YData
• Ekobit d.o.o.
• Hazy
• Kinetic Vision, Inc.
• Kymera-labs
• MDClone
• Neuromation
• TwentyBN
• DataGen Technologies
• Informatica Test Data Management

Segments Covered in the Report

By Type

• Tabular Data
• Text Data
• Image & Video Data
• Others (Audio, Time Series, etc.)

By Modelling Type

• Direct Modeling
• Agent-based Modeling

By Offering

• Fully Synthetic Data
• Partially Synthetic Data
• Hybrid Synthetic Data

By Application

• Data Protection
• Data Sharing
• Predictive Analytics
• Natural Language Processing
• Computer Vision Algorithms
• Others

By End-use

• BFSI
• Healthcare & Life Sciences
• Transportation & Logistics
• IT & Telecommunication
• Retail and E-commerce
• Manufacturing
• Consumer Electronics
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa