Direct-To-Consumer Laboratory Testing Market Size, Share, and Trends 2026 to 2035

Direct-To-Consumer Laboratory Testing Market (By Product: Medical Genetic Laboratory Testing, Routine Clinical Laboratory Testing; By Test Type: Genetic Testing, COVID-19, Cancer, Diabetes Testing, Disease Risk Assessment Testing, Sexually Transmitted Disease Testing, Routine Testing, Complete Blood Count, CNS-related/Neurological Disease, Thyroid Stimulating Hormone Testing, Other; By Sample Type: Blood, Urine, Saliva, Others) - Global Industry Analysis, Size, Trends, Leading Companies, Regional Outlook, and Forecast 2026 to 2035

Last Updated : 30 Dec 2025  |  Report Code : 2313  |  Category : Healthcare   |  Format : PDF / PPT / Excel

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology 

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Direct-to-Consumer Laboratory Testing Market 

5.1. COVID-19 Landscape: Direct-to-Consumer Laboratory Testing Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Direct-to-Consumer Laboratory Testing Market, By Product

8.1. Direct-to-Consumer Laboratory Testing Market, by Product

8.1.1 Medical Genetic Laboratory Testing

8.1.1.1. Market Revenue and Forecast

8.1.2. Routine Clinical Laboratory Testing

8.1.2.1. Market Revenue and Forecast

Chapter 9. Global Direct-to-Consumer Laboratory Testing Market, By Test Type

9.1. Direct-to-Consumer Laboratory Testing Market, by Test Type

9.1.1. Genetic Testing

9.1.1.1. Market Revenue and Forecast

9.1.2. COVID-19

9.1.2.1. Market Revenue and Forecast

9.1.3. Cancer

9.1.3.1. Market Revenue and Forecast

9.1.4. Diabetes Testing

9.1.4.1. Market Revenue and Forecast

9.1.5. Disease Risk Assessment Testing

9.1.5.1. Market Revenue and Forecast

9.1.6. Sexually Transmitted Disease Testing

9.1.6.1. Market Revenue and Forecast

9.1.7. Routine Testing

9.1.7.1. Market Revenue and Forecast

9.1.8. Complete Blood Count

9.1.8.1. Market Revenue and Forecast

9.1.9. Complete Blood Count

9.1.9.1. Market Revenue and Forecast

9.1.10. Thyroid Stimulating Hormone Testing

9.1.10.1. Market Revenue and Forecast

9.1.11. Other

9.1.11.1. Market Revenue and Forecast

Chapter 10. Global Direct-to-Consumer Laboratory Testing Market, By Sample Type 

10.1. Direct-to-Consumer Laboratory Testing Market, by Sample Type

10.1.1. Blood

10.1.1.1. Market Revenue and Forecast

10.1.2. Urine

10.1.2.1. Market Revenue and Forecast

10.1.3. Saliva

10.1.3.1. Market Revenue and Forecast

10.1.4. Others

10.1.4.1. Market Revenue and Forecast

Chapter 11. Global Direct-to-Consumer Laboratory Testing Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by Product

11.1.2. Market Revenue and Forecast, by Test Type

11.1.3. Market Revenue and Forecast, by Sample Type

11.1.4. U.S.

11.1.4.1. Market Revenue and Forecast, by Product

11.1.4.2. Market Revenue and Forecast, by Test Type

11.1.4.3. Market Revenue and Forecast, by Sample Type

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Forecast, by Product

11.1.5.2. Market Revenue and Forecast, by Test Type

11.1.5.3. Market Revenue and Forecast, by Sample Type

11.2. Europe

11.2.1. Market Revenue and Forecast, by Product

11.2.2. Market Revenue and Forecast, by Test Type

11.2.3. Market Revenue and Forecast, by Sample Type

11.2.4. UK

11.2.4.1. Market Revenue and Forecast, by Product

11.2.4.2. Market Revenue and Forecast, by Test Type

11.2.4.3. Market Revenue and Forecast, by Sample Type

11.2.5. Germany

11.2.5.1. Market Revenue and Forecast, by Product

11.2.5.2. Market Revenue and Forecast, by Test Type

11.2.5.3. Market Revenue and Forecast, by Sample Type

11.2.6. France

11.2.6.1. Market Revenue and Forecast, by Product

11.2.6.2. Market Revenue and Forecast, by Test Type

11.2.6.3. Market Revenue and Forecast, by Sample Type

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Forecast, by Product

11.2.7.2. Market Revenue and Forecast, by Test Type

11.2.7.3. Market Revenue and Forecast, by Sample Type

11.3. APAC

11.3.1. Market Revenue and Forecast, by Product

11.3.2. Market Revenue and Forecast, by Test Type

11.3.3. Market Revenue and Forecast, by Sample Type

11.3.4. India

11.3.4.1. Market Revenue and Forecast, by Product

11.3.4.2. Market Revenue and Forecast, by Test Type

11.3.4.3. Market Revenue and Forecast, by Sample Type

11.3.5. China

11.3.5.1. Market Revenue and Forecast, by Product

11.3.5.2. Market Revenue and Forecast, by Test Type

11.3.5.3. Market Revenue and Forecast, by Sample Type

11.3.6. Japan

11.3.6.1. Market Revenue and Forecast, by Product

11.3.6.2. Market Revenue and Forecast, by Test Type

11.3.6.3. Market Revenue and Forecast, by Sample Type

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Forecast, by Product

11.3.7.2. Market Revenue and Forecast, by Test Type

11.3.7.3. Market Revenue and Forecast, by Sample Type

11.4. MEA

11.4.1. Market Revenue and Forecast, by Product

11.4.2. Market Revenue and Forecast, by Test Type

11.4.3. Market Revenue and Forecast, by Sample Type

11.4.4. GCC

11.4.4.1. Market Revenue and Forecast, by Product

11.4.4.2. Market Revenue and Forecast, by Test Type

11.4.4.3. Market Revenue and Forecast, by Sample Type

11.4.5. North Africa

11.4.5.1. Market Revenue and Forecast, by Product

11.4.5.2. Market Revenue and Forecast, by Test Type

11.4.5.3. Market Revenue and Forecast, by Sample Type

11.4.6. South Africa

11.4.6.1. Market Revenue and Forecast, by Product

11.4.6.2. Market Revenue and Forecast, by Test Type

11.4.6.3. Market Revenue and Forecast, by Sample Type

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Forecast, by Product

11.4.7.2. Market Revenue and Forecast, by Test Type

11.4.7.3. Market Revenue and Forecast, by Sample Type

11.5. Latin America

11.5.1. Market Revenue and Forecast, by Product

11.5.2. Market Revenue and Forecast, by Test Type

11.5.3. Market Revenue and Forecast, by Sample Type

11.5.4. Brazil

11.5.4.1. Market Revenue and Forecast, by Product

11.5.4.2. Market Revenue and Forecast, by Test Type

11.5.4.3. Market Revenue and Forecast, by Sample Type

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Forecast, by Product

11.5.5.2. Market Revenue and Forecast, by Test Type

11.5.5.3. Market Revenue and Forecast, by Sample Type

Chapter 12. Company Profiles

12.1. 23andMe, Inc

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Ambry Genetics Corp.

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Ancestry.com LLC

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Any Lab Test Now, Inc.

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. Color Genomics, Inc

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Counsyl, Inc.

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. DanteLabs Inc.

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. Direct Laboratory Services, LLC

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Eastern Biotech & Life Sciences

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. EasyDNA

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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Frequently Asked Questions

Answer : The global direct-to-consumer laboratory testing market size is accounted at USD 3.75 billion in 2025 and it is expected to reach around USD 8.69 billion by 2035

Answer : The global direct-to-consumer laboratory testing market is poised to grow at a CAGR of 8.77% from 2026 to 2035

Answer : The major players operating in the direct-to-consumer laboratory testing market are 23andMe, Inc, Ambry Genetics Corp., Ancestry.com LLC Any Lab Test Now, Inc., Color Genomics, Inc, Counsyl, Inc., DanteLabs Inc., Direct Laboratory Services, LLC, Eastern Biotech & Life Sciences, EasyDNA, EverlyWell, Inc., Full Genomes Corporation, Inc., Gene by Gene, Ltd., Genecodebook Oy, Genesis Healthcare Co., Genetrainer, GHC Genetics UK, HealthCheckUSA, Home Access Health Corporation, and others.

Answer : Increasing customer demand for transparency in test performance drives industry growth and consumer availability to DTC testing and marketing is a key factor in the industry's expansion these are driving the growth of the direct-to-consumer laboratory testing market.

Answer : North America region will lead the global direct-to-consumer laboratory testing market during the forecast period 2026 to 2035

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