The global augmented reality and virtual reality market size accounted for USD 59.81 billion in 2024, grew to USD 75.18 billion in 2025 and is predicted to surpass around USD 589 billion by 2034, representing a healthy CAGR of 25.70% between 2024 and 2034.
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
3.1. Market Snapshot
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
5.1. COVID-19 Landscape: Augmented Reality And Virtual Reality Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
8.1. Augmented Reality And Virtual Reality Market, by Device Type, 2024-2034
8.1.1 AR technology
8.1.1.1. Market Revenue and Forecast (2021-2034)
8.1.2. VR Technology
9.1. Augmented Reality And Virtual Reality Market, by Offering Type, 2024-2034
9.1.1. Hardware
9.1.1.1. Market Revenue and Forecast (2021-2034)
9.1.2. Software
10.1. Augmented Reality And Virtual Reality Market, by End Use, 2024-2034
10.1.1. Aerospace & Defense
10.1.1.1. Market Revenue and Forecast (2021-2034)
10.1.2. Consumer
10.1.2.1. Market Revenue and Forecast (2021-2034)
10.1.3. Commercial
10.1.3.1. Market Revenue and Forecast (2021-2034)
10.1.4. Enterprise
10.1.4.1. Market Revenue and Forecast (2021-2034)
10.1.5. Gaming and Entertainment
10.1.5.1. Market Revenue and Forecast (2021-2034)
10.1.6. Healthcare
10.1.6.1. Market Revenue and Forecast (2021-2034)
10.1.7. Others
10.1.7.1. Market Revenue and Forecast (2021-2034)
11.1. North America
11.1.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.1.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.1.3. Market Revenue and Forecast, by End Use (2021-2034)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.1.4.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.1.4.3. Market Revenue and Forecast, by End Use (2021-2034)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.1.5.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.1.5.3. Market Revenue and Forecast, by End Use (2021-2034)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.2.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.2.3. Market Revenue and Forecast, by End Use (2021-2034)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.2.4.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.2.4.3. Market Revenue and Forecast, by End Use (2021-2034)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.2.5.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.2.5.3. Market Revenue and Forecast, by End Use (2021-2034)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.2.6.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.2.6.3. Market Revenue and Forecast, by End Use (2021-2034)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.2.7.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.2.7.3. Market Revenue and Forecast, by End Use (2021-2034)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.3.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.3.3. Market Revenue and Forecast, by End Use (2021-2034)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.3.4.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.3.4.3. Market Revenue and Forecast, by End Use (2021-2034)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.3.5.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.3.5.3. Market Revenue and Forecast, by End Use (2021-2034)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.3.6.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.3.6.3. Market Revenue and Forecast, by End Use (2021-2034)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.3.7.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.3.7.3. Market Revenue and Forecast, by End Use (2021-2034)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.4.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.4.3. Market Revenue and Forecast, by End Use (2021-2034)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.4.4.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.4.4.3. Market Revenue and Forecast, by End Use (2021-2034)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.4.5.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.4.5.3. Market Revenue and Forecast, by End Use (2021-2034)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.4.6.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.4.6.3. Market Revenue and Forecast, by End Use (2021-2034)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.4.7.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.4.7.3. Market Revenue and Forecast, by End Use (2021-2034)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.5.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.5.3. Market Revenue and Forecast, by End Use (2021-2034)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.5.4.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.5.4.3. Market Revenue and Forecast, by End Use (2021-2034)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Device Type (2021-2034)
11.5.5.2. Market Revenue and Forecast, by Offering Type (2021-2034)
11.5.5.3. Market Revenue and Forecast, by End Use (2021-2034)
12.1. Microsoft
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Google LLC
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Apple, Inc.
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Sony Corporation
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Blippar Limited
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Infinity Augmented Reality Limited
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Niantic, Inc.
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Zappar Limited.
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Magic Leap, Incorporated
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Wikitude GmbH
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
14.1. About Us
14.2. Glossary of Terms
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