Electric Toothbrush Market Size, Share, and Trends 2025 to 2034

Revenue, 2024

3.45 Bn

Forecast Year, 2034

5.36 Bn

CAGR, 2025 - 2034

4.50%

Report Coverage

Global

What is the Electric Toothbrush Market Size?

The global electric toothbrush market size is calculated at USD 3.60 billion in 2025 and is predicted to increase from USD 3.77 billion in 2026 to approximately USD 5.36 billion by 2034, expanding at a CAGR of 4.50% from 2025 to 2034.

Electric Toothbrush Market Key Takeaways

• North America was contributed highest market share of over 36% in 2024.
• Asia-Pacific is projected to reach at CAGR of 10% from 2025 to 2034.
• The soft bristles segment is expected to reach at a CAGR of 8% from 2025 to 2034.
• The sonic/side-to-side segment is anticipated to reach at a CAGR of 9.1% from 2025 to 2034.

Market Overview

With the increasing awareness among people regarding oral hygiene and dental care the use of good quality toothbrush has seen a huge demand from the market. The advanced technologies that have been introduced to the people in order to help them protect their dental health in a better manner has been accepted widely. The introduction of electric toothbrush into the market has experienced a huge demand from the people. It makes the work easier and faster with minimal efforts from the consumer. It can also adapt to the various angles and corners of the teeth and mouth which makes it more user friendly. It suits all types of oral cavities depending upon the varied sizes as a result of its small compact structure and design. It is easy to hold due to the rubber grip that is provided in order to provide a better grip to the user. This rubber coating also provides an insulation over the small motor and battery placed inside the machine.

A vertical charging stand is usually provided in order to dry the brush faster and prevents germs from being attracted towards it. Electric toothbrush facilitates better cleaning of the oral cavity which helps in prevention of two decay and protects the gums from getting stained which helps to prevent further disorders. The strength of the teeth is maintained as result of the proper cleaning that takes place with the help of the electric toothbrush.

The occurrence of the pandemic had a significant impact on the market of electric toothbrush. The demand of electric toothbrush was hampered to a great extent as a result of the constant lockdowns and restricted movement enforced by the government. The transportation of the essential products required to manufacture an electric toothbrush was disrupted. The final products manufactured in the factories did not reach the final destinations as a result of the lack of transportation facilities. The people had a major disease to deal with which was more important than oral hygiene, going on in the market which attracted the complete attention of the health care system.

The lack of awareness among the people regarding such advanced technology used for oral healthcare has hampered the sales and demand of the electric toothbrush in the market. The cost of the electric toothbrush is comparatively higher than the traditionally used normal tooth brushes available in the market. The maintenance of the electric toothbrush is quite difficult as a result of the electric circuits present in it. And additional investment is attached after the purchase of the electric in terms of the batteries and electricity. The replacement services which are available with the purchase of an electric is not well convincing.

Various key market players are performing continuous research and developments in order to improve the technology of the electric tooth brushes. The rapidly increasing market rates have encouraged many consumers to purchase the essential goods in excess in order to avoid higher expenditures during the future inflation. This has helped the market to show at tremendous growth. The lack of awareness regarding the benefits of using an electric toothbrush over the traditional type of brushes has hampered the growth of the market to a great extent.

Market Outlook

• Industry Growth Overview: The electric toothbrush market is projected to grow rapidly from 2025 to 2034, driven by increasing oral hygiene awareness, technological advances such as smart connectivity and pressure sensors, and rising adoption among children and seniors. The growth of e-commerce has boosted the availability of electric toothbrushes, thereby supporting market growth.
  
• Global Expansion: The electric toothbrush market is expanding worldwide as consumers increasingly seek advanced oral care solutions. E-commerce penetration and rising dental awareness in emerging economies, coupled with premium features such as app connectivity, multi-mode brushing, and whitening functions, are driving widespread adoption across regions. Emerging regions like Asia Pacific and Latin America are opening up doors for market growth, driven by a growing focus on health and wellness.
  
• Major Investors: Major investors in the market include venture capital and growth equity firms supporting innovative oral care startups, as well as strategic investments from large consumer goods companies expanding product portfolios. For instance, Quip LLC raised significant VC funds from Sherpa Capital and celebrity backers. Meanwhile, major players such as Procter & Gamble and Philips Electronics invest heavily in R&D to develop novel technologies and maintain a competitive advantage.
  
• Startup Ecosystem: The startup ecosystem in the market is thriving, with emerging companies launching smart devices, eco-friendly products, and subscription services. Innovations like app-connected brushing, sustainable materials, and targeted launches in the U.S., India, and Europe are challenging traditional players.
  

Electric Toothbrush Market Growth factors

The increasing priority which is given to the oral hygiene has helped the market to record considerable revenue during the present times. Though the awareness regarding the pros and cons of using an electric toothbrush is not much, people are increasingly turning towards the use of these automated machines made for having a healthier lifestyle without many efforts. An electric toothbrush is extremely comfortable even for the people who have a tooth with bad alignment. The bristles of these electric toothbrushes reach the extreme corners of the oral cavity and perform a detailed cleaning in order to provide the best results. The bristles which are used in these machines are more durable as compared to the ones which are used in the normal brushes. The comfortable charging facilities which have been provided along with these electric tooth brushes has also helped to boost the market to a great extent.

As a result of busy lifestyle practices followed by the people, spending a lot of time behind brushing of teeth becomes tedious. The use of electric toothbrush helps to save a considerable amount of time by providing a sufficient cleaning process which is better than the traditional brushes. The universal size and attachment switch off provided along with the electric toothbrush helps to maintain the machine for a longer period of time without hassle. It provides the consumer with the ease of finding a suitable attachment for the tooth brush. The amount of electric energy which is consumed during the charging process of the machine is negligible and hence imposes a very small investment on the pocket of the consumer after purchase of the main product. The use of electric toothbrush has made the process extremely easy for the people with multiple disabilities who cannot manage to perform their daily chores comfortably. Hence, the demand for electric toothbrush has seen a rise during the recent times.

The wrong food habits of the present youngsters have increased the cases of dental disorders which has also encouraged the sales of these advanced devices. With the increasing facilities and support provided by the government various new innovations and advancements are taking place in order to make the life of the people easier. This has also helped to reduce the employment among the people by providing them an earning source in these new industries. The oral hygiene of the people has been taken special care of by the key market players by conducting rapid research and developments in order to provide the best possible service.

Advancements have been made by the key market players in order to formulate special designs which will help to perform a detailed cleaning of the dental cavity. The increasing consumption of fast foods and chocolates by the youngsters and children which is followed by an improper cleaning process has helped to boost the sales and demand of the electric toothbrush. The habit of cleaning the oral cavity before sleeping is a rare phenomenon and hence the number of dental problems has increased tremendously. The busy lifestyle of the people has hampered the daily habits of the working class which also proves to be a growth factor for the electric toothbrush market.

Market Key Trends: Brushing Ahead with Innovation

The electric toothbrush market is witnessing robust growth as consumers increasingly prioritize oral hygiene, advanced healthcare tools, and smart personal care devices. A key trend shaping the industry is the growing integration of smart features, such as Bluetooth connectivity, pressure sensors, real-time feedback, and AI-enabled brushing pattern analysis. These features not only elevate the user experience but also allow dentists and dental apps to provide customized oral health guidance. Another notable trend is the rise of eco-friendly and sustainable toothbrush models, particularly among environmentally conscious consumers. Brands are now launching rechargeable, biodegradable, and replaceable-head models to reduce plastic waste. In addition, the market is expanding rapidly through subscription-based models, which ensure periodic brush head replacement and build brand loyalty.

Market Scope

Bristle Type Insights

On the basis of bristle type, the market has been dominated by the soft type of bristles as a result of its high demand among the people as a result of the increased cases of tooth sensitivity. Besides, the pros of using a soft bristle are far more than the other types which make it a first choice among the people. The increasing demand for soft type of bristles has boosted the market to a great extent. Additionally, the increasing trend of cosmetic surgeries in the dental industry has boosted the demand for soft bristles. People opt for dental realignment in order to enhance the facial structure and hence the demand for soft bristles is seen to increase after the required procedures are done.

Nanometer segment forms the next fastest growing type of bristles which provides a thorough cleaning of the teeth by reaching the extreme corners which are practically impossible to be touched by the use of traditional toothbrush. Increasing awareness regarding dental hygiene has boosted the market to a great extent.

Head Movement Insights

On the basis of head movement, the rotation or oscillation type of head has dominated the segment as it provides maximum movement in the oral cavity of the individual. The movement of the wrist is limited which is helped by this technology in order to perform the best possible cleaning process. It provides a better cleaning process and helps in removal of the stains easily without many efforts.

The sonic or side-by-side type of head proves to be the fastest growing market as a result of its increased ability to remove tartar and stains. It is showing a considerable growth with the increasing research and development seen in this sector. An enhanced cleaning process is carried out between the teeth with the help of a side movement.

End User Insights

On the basis of end user, children prove to be the largest segment for this market as a result of the huge expenditure which is carried out by the people in order to provide the best possible facilities to their children avoid the occurrence of dental disorders pertaining to the ongoing type of food habits. A huge disposable income present with the people has enabled them to purchase the most advanced technologies for their children and provide them with the best possible facilities. The growing dental disorders among the children have boosted the demand and supply of electric toothbrush.

The chances of dental injuries have also been reduced with the increasing use of electric toothbrush. The adult group has also shown a considerable growth as a result of the increasing awareness regarding oral hygiene. The increasing number of cosmetic surgeries performed in order to enhance the aesthetic looks has boosted the demand for advanced technologies regarding oral hygiene. The high disposable income proves to be another growth factor for this segment.

U.S. Electric Toothbrush Market Size and Growth 2025 to 2034

The U.S. electric toothbrush market size is evaluated at USD 907.20 million in 2025 and is predicted to be worth around USD 1379.26 million by 2034, rising at a CAGR of 4.73% from 2025 to 2034.

On the basis of geography, the North American market has dominated the segment as a result of its rapid technological advancements. The increased use of modern technology is in the day-to-day activities has boosted the demand for these dental machines in order to provide the best possible facilities. Government has encouraged people to make use of these advanced technologies by making people aware of oral hygiene.

What Made North America the Dominant Region in the Market?

North America remains the most dominant region in the global electric toothbrush market, thanks to its advanced healthcare infrastructure, high dental awareness, and widespread adoption of premium health gadgets. The United States leads the pack, supported by substantial consumer spending power, continuous innovation, and strategic partnerships between dental product manufacturers and tech companies. Canada also shows promising growth, with governmental support for dental hygiene programs in schools and public health campaigns promoting better oral care habits. In Mexico, rising urbanization and changing lifestyle preferences are driving the adoption of electric toothbrushes, especially among the middle class.

U.S. Electric Toothbrush Market Trends

The U.S. is a major contributor to the market in North America due to its high consumer spending on oral care products and increasing awareness of the benefits of electric toothbrushes. With a large population, rising health consciousness, and growing adoption of advanced dental care technologies, the U.S. has become the dominant market for electric toothbrush brands. Additionally, the availability of a wide range of models, from budget-friendly to premium options, further drives consumer demand.

Europe's Surge in Smart Oral Care

Europe is the fastest-growing region in the electric toothbrush market, fueled by strong consumer demand for tech-savvy and sustainable health products. Countries like Germany, the UK, France, and the Netherlands are witnessing a surge in demand, particularly in the premium segment. Consumers in this region are increasingly opting for ergonomically designed, feature-rich toothbrushes that align with their values of quality, longevity, and eco-responsibility. Public dental health awareness initiatives, such as "Oral Health Day," school-based dental screenings, and insurance incentives for regular check-ups, are major contributors to market expansion.

Which Factors Influence the Growth of Asia Pacific in the Market?

Asia Pacific is expected to grow at the fastest CAGR over the projection period, driven by rising urbanization, higher disposable incomes, and greater awareness of the benefits of oral hygiene. As consumers in countries like China, India, and Japan become more health-conscious, there is a shift toward adopting advanced dental care products, including electric toothbrushes. Additionally, the availability of affordable models and technological advancements, such as features like timers and pressure sensors, is driving market expansion in this region.

How Crucial is the Role of Latin America in the Electric Toothbrush Market?

Latin America plays a crucial role in the market thanks to rising oral health awareness, increased access through e-commerce and modern retail, expanding middle-class and disposable incomes, and technological adoption in dental care. Additionally, regional campaigns and improved distribution networks support broader reach into underserved areas. Brazil leads the Latin American electric toothbrush market due to its large, health-conscious consumer base, extensive retail and e-commerce penetration, government-supported oral health initiatives, and rising demand for premium, technologically advanced oral care products.

How Big is the Opportunity for the Market in the Middle East and Africa?

The Middle East and Africa (MEA) presents immense opportunities for the electric toothbrush market due to rising oral health awareness, urbanization, rising disposable incomes, and expanding e-commerce and retail networks. Preventive care initiatives and dental professional endorsements are also accelerating adoption across the region. The UAE leads the Middle East and Africa electric toothbrush market because of high disposable incomes, a tech-savvy population, and a strong preference for premium, smart oral care products. Government health campaigns, increasing dental tourism, and easy-to-use e-commerce platforms also boost demand for advanced, connected, and feature-rich toothbrushes nationwide.

Value Chain Analysis

• Product Conceptualization and Design
  Companies analyze consumer needs and market trends, design prototypes considering ergonomics, motor efficiency, and battery life, and validate designs for functionality, safety, and compliance.
  Key Players: Philips Sonicare, Oral-B (Procter & Gamble), Colgate-Palmolive, Quip LLC, Fairywill
• Raw Material Procurement
  Companies source high-quality plastics, lithium-ion batteries, motors, bristles, and polymers from suppliers, ensure materials meet safety and regulatory standards, and deliver them to manufacturing facilities for assembly.
  Key Players: LG Chem, Covestro AG, 3M, Mitsubishi Electric, BASF
• Manufacturing and Assembly
  Companies assemble components into complete toothbrush units using automated and manual processes, perform quality assurance and functional testing, and package products for distribution.
  Key Players: Philips Electronics, Procter & Gamble (Oral-B), Colgate-Palmolive, Sunstar, Fairywill
• Customer Support and Feedback Loop
  Companies provide support through call centers, online platforms, and in-store representatives, collect consumer feedback via surveys, apps, and social media, and implement product improvements based on insights.
  Key Players: Philips Sonicare, Oral-B Support (Procter & Gamble), Colgate-Palmolive Care Services, Quip LLC, Fairywill Support
• End of Life Management
  Companies collect used toothbrushes through recycling or take-back programs, disassemble components for recycling, and dispose of non-recyclable materials in accordance with environmental regulations.
  Key Players: TerraCycle, Philips Circular Economy Program, Colgate-Palmolive Recycling Initiatives, Oral-B Sustainable Disposal Program, Fairywill Eco-Recycling

Top Companies in the Electric Toothbrush Market & Their Offerings

• Colgate-Palmolive Company: Colgate offers a variety of electric toothbrushes, including models with smart features like pressure sensors and timers to enhance brushing effectiveness and promote gum health.
• The Procter & Gamble Company: P&G's Oral-B brand provides a wide range of electric toothbrushes featuring advanced technologies such as Bluetooth connectivity, pressure sensors, and personalized brushing modes.
• Koninklijke Philips N.V.: Philips Sonicare offers high-performance electric toothbrushes with sonic technology, smart sensors, and multiple brushing modes for optimal plaque removal and gum care.
• Xiaomi: Xiaomi provides affordable electric toothbrushes equipped with smart features, long-lasting batteries, and high-frequency sonic cleaning for effective and accessible oral care.
• Ionsei USA: Ionsei USA specializes in ionic-powered electric toothbrushes that use ionized bristles to enhance cleaning efficiency and reduce plaque buildup for a deeper clean.
• Panasonic Corporation: Panasonic offers ergonomic electric toothbrushes with flexible brush heads, multiple speed settings, and innovative cleaning technologies to provide a thorough and comfortable brushing experience.
• Water Pik: Water Pik features electric toothbrushes with dual-action technology, combining brushing and water flossing functions to provide a complete oral care solution for gum health and plaque removal.
• DenMat Holdings: DenMat produces professional-grade electric toothbrushes designed for both at-home use and dental professionals, emphasizing durability and advanced cleaning capabilities.
• Shenzhen Risun Technology: Shenzhen Risun Technology offers cost-effective electric toothbrushes with customizable brushing modes, ergonomic designs, and high-speed brushing for thorough plaque removal.
• Foreo: Foreo delivers premium sonic-powered toothbrushes with silicone bristles, adaptive technology, and a sleek design that provides a gentle yet effective brushing experience.

Recent developments

• In May 2025, Dr. Kenny Brown, an oral and maxillofacial surgeon and CEO of Feno, introduced the product Feno Smart Brush. This high-tech toothbrush features 18000 bristles and is designed to improve oral and overall health by cleaning all teeth simultaneously in just 20 seconds. This device includes a U-shaped mouthpiece customized using the client's mouth photos, a handle, a charger, foaming toothpaste, and a tongue scraper. ( Sourece: https://nypost.com)
• In May 2020 - Goldman Sachs has announced its plan to invest in an electric toothbrush brand known as Burst Oral Care. This investment is expected to boost the market size in the further by providing a considerable growth of Burst Oral Care.
• In March 2021 – Philips and Colgate announced their collaboration in order to encourage oral benefit of using electric toothbrush. This is aimed towards the region of South America.

Segments Covered

By Bristle Type

• Soft
• Nanometer

By Head Movement

• Rotation/Oscillation
• Sonic/Side-by-side

By End User

• Children
• Adult

By Product

• Electric
• Battery Operated
• Replacement Brush Heads

By Distribution Channel

• Supermarkets
• Pharmacy
• Online Retail Stores

By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Malaysia
• Philippines
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa