The global electric toothbrush market size was estimated at USD 3.80 billion in 2022 and is expected to hit around USD 8.55 billion by 2032 growing at a compound annual growth rate (CAGR) of 8.50% from 2023 to 2032.
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Key Takeaways:
With the increasing awareness among people regarding oral hygiene and dental care the use of good quality toothbrush has seen a huge demand from the market. The advanced technologies that have been introduced to the people in order to help them protect their dental health in a better manner has been accepted widely. The introduction of electric toothbrush into the market has experienced a huge demand from the people. It makes the work easier and faster with minimal efforts from the consumer. It can also adapt to the various angles and corners of the teeth and mouth which makes it more user friendly. It suits all types of oral cavities depending upon the varied sizes as a result of its small compact structure and design. It is easy to hold due to the rubber grip that is provided in order to provide a better grip to the user. This rubber coating also provides an insulation over the small motor and battery placed inside the machine.
A vertical charging stand is usually provided in order to dry the brush faster and prevents germs from being attracted towards it. Electric toothbrush facilitates better cleaning of the oral cavity which helps in prevention of two decay and protects the gums from getting stained which helps to prevent further disorders. The strength of the teeth is maintained as result of the proper cleaning that takes place with the help of the electric toothbrush.
The occurrence of the pandemic had a significant impact on the market of electric toothbrush. The demand of electric toothbrush was hampered to a great extent as a result of the constant lockdowns and restricted movement enforced by the government. The transportation of the essential products required to manufacture an electric toothbrush was disrupted. The final products manufactured in the factories did not reach the final destinations as a result of the lack of transportation facilities. The people had a major disease to deal with which was more important than oral hygiene, going on in the market which attracted the complete attention of the health care system.
The lack of awareness among the people regarding such advanced technology used for oral healthcare has hampered the sales and demand of the electric toothbrush in the market. The cost of the electric toothbrush is comparatively higher than the traditionally used normal tooth brushes available in the market. The maintenance of the electric toothbrush is quite difficult as a result of the electric circuits present in it. And additional investment is attached after the purchase of the electric in terms of the batteries and electricity. The replacement services which are available with the purchase of an electric is not well convincing.
Various key market players are performing continuous research and developments in order to improve the technology of the electric tooth brushes. The rapidly increasing market rates have encouraged many consumers to purchase the essential goods in excess in order to avoid higher expenditures during the future inflation. This has helped the market to show at tremendous growth. The lack of awareness regarding the benefits of using an electric toothbrush over the traditional type of brushes has hampered the growth of the market to a great extent.
Growth factors
The increasing priority which is given to the oral hygiene has helped the market to record considerable revenue during the present times. Though the awareness regarding the pros and cons of using an electric toothbrush is not much, people are increasingly turning towards the use of these automated machines made for having a healthier lifestyle without many efforts. An electric toothbrush is extremely comfortable even for the people who have a tooth with bad alignment. The bristles of these electric toothbrushes reach the extreme corners of the oral cavity and perform a detailed cleaning in order to provide the best results. The bristles which are used in these machines are more durable as compared to the ones which are used in the normal brushes. The comfortable charging facilities which have been provided along with these electric tooth brushes has also helped to boost the market to a great extent.
As a result of busy lifestyle practices followed by the people, spending a lot of time behind brushing of teeth becomes tedious. The use of electric toothbrush helps to save a considerable amount of time by providing a sufficient cleaning process which is better than the traditional brushes. The universal size and attachment switch off provided along with the electric toothbrush helps to maintain the machine for a longer period of time without hassle. It provides the consumer with the ease of finding a suitable attachment for the tooth brush. The amount of electric energy which is consumed during the charging process of the machine is negligible and hence imposes a very small investment on the pocket of the consumer after purchase of the main product. The use of electric toothbrush has made the process extremely easy for the people with multiple disabilities who cannot manage to perform their daily chores comfortably. Hence, the demand for electric toothbrush has seen a rise during the recent times.
The wrong food habits of the present youngsters have increased the cases of dental disorders which has also encouraged the sales of these advanced devices. With the increasing facilities and support provided by the government various new innovations and advancements are taking place in order to make the life of the people easier. This has also helped to reduce the employment among the people by providing them an earning source in these new industries. The oral hygiene of the people has been taken special care of by the key market players by conducting rapid research and developments in order to provide the best possible service.
Advancements have been made by the key market players in order to formulate special designs which will help to perform a detailed cleaning of the dental cavity. The increasing consumption of fast foods and chocolates by the youngsters and children which is followed by an improper cleaning process has helped to boost the sales and demand of the electric toothbrush. The habit of cleaning the oral cavity before sleeping is a rare phenomenon and hence the number of dental problems has increased tremendously. The busy lifestyle of the people has hampered the daily habits of the working class which also proves to be a growth factor for the electric toothbrush market.
Report Scope of the Electric Toothbrush Market
| Report Coverage | Details |
| Market Size in 2023 | USD 4.10 Billion |
| Market Size by 2032 |
USD 8.55 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 8.50% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | Bristle Type, Head Movement, End User, Product, Distribution Channel, Geography |
| Companies Mentioned |
Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V., Xiaomi, Ionsei USA, Panasonic Corporation, Water Pik, DenMat Holdings, Shenzhen Risun Technology, Foreo |
Bristle Type Insights
On the basis of bristle type, the market has been dominated by the soft type of bristles as a result of its high demand among the people as a result of the increased cases of tooth sensitivity. Besides, the pros of using a soft bristle are far more than the other types which make it a first choice among the people. The increasing demand for soft type of bristles has boosted the market to a great extent. Additionally, the increasing trend of cosmetic surgeries in the dental industry has boosted the demand for soft bristles. People opt for dental realignment in order to enhance the facial structure and hence the demand for soft bristles is seen to increase after the required procedures are done.
Nanometer segment forms the next fastest growing type of bristles which provides a thorough cleaning of the teeth by reaching the extreme corners which are practically impossible to be touched by the use of traditional toothbrush. Increasing awareness regarding dental hygiene has boosted the market to a great extent.
Head Movement Insights
On the basis of head movement, the rotation or oscillation type of head has dominated the segment as it provides maximum movement in the oral cavity of the individual. The movement of the wrist is limited which is helped by this technology in order to perform the best possible cleaning process. It provides a better cleaning process and helps in removal of the stains easily without many efforts.
The sonic or side-by-side type of head proves to be the fastest growing market as a result of its increased ability to remove tartar and stains. It is showing a considerable growth with the increasing research and development seen in this sector. An enhanced cleaning process is carried out between the teeth with the help of a side movement.
End User Insights
On the basis of end user, children prove to be the largest segment for this market as a result of the huge expenditure which is carried out by the people in order to provide the best possible facilities to their children avoid the occurrence of dental disorders pertaining to the ongoing type of food habits. A huge disposable income present with the people has enabled them to purchase the most advanced technologies for their children and provide them with the best possible facilities. The growing dental disorders among the children have boosted the demand and supply of electric toothbrush.
The chances of dental injuries have also been reduced with the increasing use of electric toothbrush. The adult group has also shown a considerable growth as a result of the increasing awareness regarding oral hygiene. The increasing number of cosmetic surgeries performed in order to enhance the aesthetic looks has boosted the demand for advanced technologies regarding oral hygiene. The high disposable income proves to be another growth factor for this segment.
Electric Toothbrush Market Share, By Region, 2022 (%)
| Regions | Revenue Share in 2022 (%) |
| North America | 30% |
| Asia Pacific | 19% |
| Europe | 39% |
| Latin America | 7.5% |
| MEA | 4.5% |
Geography Insights
On the basis of geography, the North American market has dominated the segment as a result of its rapid technological advancements. The increased use of modern technology is in the day-to-day activities has boosted the demand for these dental machines in order to provide the best possible facilities. Government has encouraged people to make use of these advanced technologies by making people aware of oral hygiene.
The European market has also recorded a significant growth as a result of the rapid technological advancements. The increasing health facilities provided by the government have boosted the growth of the market. The Asia Pacific region has shown a considerable growth with the increasing demand for modern technology. The busy lifestyle of the developing nations has boosted the demand for such machines which makes life easier and faster.
Recent developments
Key market players
Segments Covered
(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)
By Bristle Type
By Head Movement
By End User
By Product
By Distribution Channel
By Geography
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