Fresh Vegetables Market Size, Key Companies, Company Market Share, Production Volume, Consumption Trends, Pricing Analysis, Export & Import Dynamics, Competitive Positioning, and Demand Forecast

Revenue, 2026

USD 730.38 Bn

Forecast Year, 2035

USD 988.32 Bn

CAGR, 2026 - 2035

3.39%

Report Coverage

Global

What is the Fresh Vegetables Market Size?

The global fresh vegetables market size is estimated at USD 708.42 billion in 2025 and is predicted to increase from USD 730.38 billion in 2026 to approximately USD 988.32 billion by 2035, expanding at a CAGR of 3.39% from 2026 to 2035.

Market Highlights

• Asia-Pacific contributed more than 67% of revenue share in 2025.
• By Distribution Channel, the offline segment generated more than 83% revenue share in 2025.
• By Distribution Channel, the online segment is expected to expand at a CAGR of 4.7% between 2026 and 2035.
• By Product, the tomato segment captured around 19.8% of revenue share in 2025.
• By Product, the onion segment is anticipated to grow at the fastest CAGR over the projected period.

Market Size and Forecast

• Market Size in 2025: USD 708.42 Billion
• Market Size in 2026: USD 730.38 Billion
• Forecasted Market Size by 2035: USD 988.32 Billion
• CAGR (2026-2035): 3.39%
• Largest Market in 2025: Asia Pacific
• Fastest Growing Market: North America

Market Overview

The fresh vegetables industry represents a vibrant sector within agriculture, dedicated to the distribution and sale of recently harvested, unprocessed produce to consumers.

This market encompasses a diverse array of offerings, including leafy greens, root vegetables, and an array of vibrant peppers, among others. It operates through diverse avenues, such as supermarkets, farmers' markets, and online platforms.

Influential factors impacting this industry encompass seasonal availability, weather patterns, and consumer inclinations toward organic or locally sourced vegetables.

Sustainability and health-conscious trends have significantly influenced this market, resulting in a growing demand for organic and farm-to-table choices. Ultimately, the fresh vegetable market mirrors evolving consumer preferences and ecological considerations.

Fresh Vegetables Market Growth Factors

The fresh vegetables market is a dynamic and constantly evolving segment within agriculture, revolving around the distribution and retail of recently harvested, unprocessed vegetables directly to consumers. This expansive market encompasses a wide array of produce, spanning from leafy greens and root vegetables to vibrant peppers, with distribution channels encompassing traditional brick-and-mortar stores, bustling farmers' markets, and modern online platforms.

One prominent catalyst propelling the industry's growth is the escalating consumer appetite for healthier, more environmentally conscious food choices. This burgeoning trend stems from an increasing awareness of the nutritional advantages fresh vegetables offer and the growing desire for a sustainable, locally-sourced, farm-to-table culinary experience. Consequently, there has been a surge in demand for organically grown and regionally sourced vegetables, opening up substantial business prospects for both growers and retailers capable of satisfying these discerning preferences.

Furthermore, the fresh vegetables market operates under the influence of seasonal variations and the capriciousness of weather conditions, presenting both challenges and lucrative opportunities. Producers must remain adaptable to ever-changing climate patterns, employing strategies such as season extension techniques or investment in advanced greenhouse technologies to meet year-round consumer demand. Simultaneously, the seasonality of produce offers unique avenues for marketing, enabling businesses to capitalize on freshness and flavor during peak growing periods.

Nonetheless, this industry does not come without its share of challenges. Intense market competition and price volatility are persistent factors, necessitating a keen focus on product quality, branding, and efficient supply chain management. Additionally, the ever-present concerns regarding food safety and regulatory compliance demand unwavering commitment to industry standards and practices to maintain consumer trust and safety.

In conclusion, the fresh vegetables market is currently experiencing robust growth propelled by consumer health consciousness and sustainability trends, thereby providing abundant opportunities for businesses capable of aligning with these discerning consumer preferences. Flourishing in this industry demands a skillful navigation of challenges related to changing weather patterns, competitive dynamics, pricing fluctuations, and rigorous food safety standards, all while harnessing the seasonal appeal of fresh produce. Adaptability, innovation, and a commitment to quality will remain pivotal for success in this perpetually evolving sector. As the world continues to prioritize health and sustainability, the future of the fresh vegetables market holds promise, with potential for continued growth and innovation.

Market Scope

Market Dynamics

Drivers

Locally sourced and farm-to-table movements

The surge in popularity of the Locally Sourced and Farm-to-Table movements is propelling notable growth in the market by fundamentally transforming consumer preferences and supply chain dynamics. Consumers are increasingly drawn to locally cultivated vegetables due to their perceived freshness, diminished environmental footprint, and contribution to bolstering regional economies. The farm-to-table ethos accentuates the direct link between consumers and nearby farmers, fostering trust and transparency in the sourcing of fresh vegetables.

This paradigm shift in consumer mindset has galvanized eateries, supermarkets, and foodservice providers to prioritize local procurement and accentuate the origins of their produce. Consequently, there is a burgeoning demand for regional and seasonal vegetables, invigorating local agricultural economies, curbing carbon emissions related to transportation, and generating opportunities for small-scale growers. These movements not only invigorate the fresh vegetables market but also advocate sustainable farming practices while solidifying the connection between producers and consumers, instigating positive transformations within the food industry.

Restraints

Weather-related risks

Weather-related risks present a formidable constraint on the growth trajectory of the fresh vegetables market. This industry is acutely susceptible to the capricious and increasingly irregular climatic patterns associated with climate change. Unpredictable weather phenomena, including prolonged droughts, catastrophic floods, severe hurricanes, and untimely frosts, have the capacity to wreak havoc on vegetable crops, yielding diminished harvests, damage, and even complete crop failures. The repercussions of these meteorological challenges reverberate along the supply chain, causing scarcities and erratic price fluctuations.

Moreover, they necessitate increased investment in protective measures and innovative technologies, amplifying production costs. Producers situated in regions particularly prone to adverse weather conditions encounter elevated levels of uncertainty and financial vulnerabilities. The mounting influence of climate change underscores the urgency for the fresh vegetable industry to embrace resilient agricultural techniques, advanced weather forecasting systems, and sustainable water management practices. In the absence of such adaptations, the market's expansion potential is stifled by the turbulence and uncertainty that accompany extreme meteorological events.

Opportunities

Organic and sustainable agriculture

Organic and sustainable agriculture is generating significant opportunities within the fresh vegetables market. As consumers increasingly prioritize health and environmental concerns, there is a growing demand for vegetables produced using eco-friendly and chemical-free methods. This trend presents an opening for farmers to adopt organic farming practices, eschewing synthetic pesticides and fertilizers while emphasizing natural, sustainable techniques. Organic certification provides a valuable marketing advantage, allowing growers to tap into a premium market segment willing to pay higher prices for organic produce. Sustainable agriculture, with an emphasis on resource conservation and reduced environmental impact, also aligns with these consumer preferences.

Furthermore, environmentally friendly packaging and distribution practices are gaining importance. Reducing food waste through sustainable packaging and supply chain management contributes to a positive brand image and can attract environmentally conscious consumers. Overall, embracing organic and sustainable agriculture not only meets consumer demands but also promotes long-term soil health, biodiversity, and resilience against climate change, positioning growers and the fresh vegetables market for continued growth.

Segments Insights

Distribution Channel Insights

According to the distribution channel, the offline sector has held 83% revenue share in 2025. Firstly, consumer habits have traditionally favored in-store purchases, where shoppers can personally inspect and select their vegetables for freshness and quality. Secondly, physical stores, such as supermarkets and farmers' markets, have well-established distribution networks and a broad presence, providing accessibility to a wide customer base. Lastly, while online sales have grown, the perishable nature of fresh vegetables, coupled with concerns over timely delivery and handling, has maintained the dominance of offline channels in the market.

The online sector is anticipated to expand at a significantly CAGR of 4.7% during the projected period. First, the convenience of online shopping and home delivery appeals to modern consumers, especially during the COVID-19 pandemic, leading to increased adoption. Second, e-commerce platforms offer a wide variety of fresh vegetables, often sourced directly from local or regional producers, providing consumers with choices they may not find in traditional stores. Additionally, online platforms enable greater transparency in sourcing and pricing, fostering trust among consumers. These advantages, coupled with the digital shift in shopping habits, have propelled the online segment's growth and market dominance.

Product Insights

In 2025, the tomato sector had the highest market share of 19.8% on the basis of the Product. The dominance of the tomato segment in the fresh vegetables market can be attributed to its ubiquity, culinary adaptability, and consistent year-round appeal. Tomatoes play a pivotal role in a wide spectrum of cuisines, ingraining themselves as a kitchen essential. Their versatile usage extends from salads and sauces to soups and an array of dishes. The proliferation of fast-food establishments, along with the enduring popularity of pizza and pasta, bolsters the perpetual demand for tomatoes. Notably, their comparatively extended shelf life and suitability for canning and processing further underscore their prominence in the market landscape.

The onion segment is anticipated to expand at the fastest rate over the projected period. Onions hold a major growth in the fresh vegetables market due to their versatility, widespread culinary use, and extended shelf life. They are a staple ingredient in various cuisines, making them a consistent consumer choice. Onions also have a relatively longer storage capability compared to many other fresh vegetables, allowing for year-round availability and reducing the impact of seasonal fluctuations. Their affordability and ability to add flavor and texture to a wide range of dishes contribute to their significant market growth, making onions a cornerstone of the fresh vegetable segment.

Regional Insights

Asia Pacific Fresh Vegetables Market Size and Growth 2026 to 2035

The Asia Pacific fresh vegetables market size was estimated at USD 474.64 billion in 2025 and is projected to surpass around USD 668.55 billion by 2035 at a CAGR of 3.48% from 2026 to 2035.

Asia-Pacific has held the largest revenue share 67% in 2025.

• Foremost, the sheer magnitude of the population in nations such as China and India fosters a substantial domestic demand for fresh vegetables, serving as a catalyst for heightened production and consumption.
• Moreover, dietary preferences ingrained in Asian cultures prioritize fresh vegetables as a pivotal component of daily nutrition, further elevating market significance. In addition, the region benefits from its diverse array of climates and geographical landscapes, which facilitate year-round cultivation of a wide spectrum of vegetables, ensuring a steady supply and mitigating the effects of seasonal fluctuations.
• The burgeoning urbanization and the expanding middle class in various Asian countries have bolstered consumer purchasing power, fostering a growing inclination towards convenience and driving demand for pre-packaged and processed fresh vegetables.
• Furthermore, the Asia-Pacific region has been a focal point for investments in cutting-edge agricultural technologies, advanced irrigation systems, and robust infrastructure, resulting in amplified yields and enhanced quality of fresh vegetables. Combined with a pronounced focus on tapping into export markets, these factors collectively establish the region as a preeminent force in the global fresh vegetables arena.

Asia Pacific dominates the fresh vegetable market with vast production and growing demand.

Asia Pacific is the largest fresh vegetable market in the world, as it has the largest agricultural base, good climate, and population demand for fresh vegetables. India is the largest player in the region as it grows vegetables on a large scale, and the government currently pushes the agenda for organic and sustainable agriculture. The region enjoys a wide variety of vegetables grown year-round due to the range of climates that are suitable for growing vegetables. The growing awareness of the health benefits of consuming fresh produce and urban migration is driving fresh vegetable consumption in all countries in the region, and this consolidates Asia Pacific's leading position in the global fresh market

India Market Trends

The Indian market is driven by the massive production scale, supportive government-backed initiatives, rising export demand, and significant investment in cold-chain infrastructure. India's diverse agro-climatic zones allow for the cultivation of a wide range of tropical, sub-tropical, and temperate vegetables. The widespread adoption of greenhouse and hydroponic farming methods allows for year-round and high-quality production of fresh vegetables in the country. In addition, the rising improvements in logistics and cold chain facilities have significantly expanded the reach of fresh produce.

North America is estimated to observe the fastest expansion with the highest CAGR of 4.1% during the forecast period.

• Firstly, heightened health-consciousness among North American consumers has driven the demand for fresh vegetables, aligning with the region's growing emphasis on healthier lifestyles.
• Secondly, North America boasts a robust and efficient agricultural infrastructure, allowing for year-round cultivation and distribution of fresh produce. The region's varied climates and advanced farming technologies facilitate consistent and diverse vegetable production, reducing seasonal limitations.
• Furthermore, North America's unwavering commitment to stringent food safety and quality standards enhances consumer confidence in domestically sourced fresh vegetables, further stimulating market expansion.
• Lastly, the convenience aspect plays a pivotal role, with consumers seeking easily accessible, prepared options such as pre-cut vegetables and salad kits. Collectively, these factors propel North America into a position of prominence within the global fresh vegetables market.

North America leads as fastest fastest-growing region, driven by innovation and a health focus.

The fresh vegetable market in North America has been growing quickly, primarily due to changes in consumer preferences for fresh, organic, and convenient produce. In the U.S., the fresh vegetable market is well-developed and expanding because of the supply chain's effectiveness, which is a result of farming demanding approximately 30% to 40% of the fresh produce dollar. Wholesale and retail average about 17% and 20%, respectively, which has proven that the distribution (wholesale) of fresh vegetables works well within the supply chain structure, as does retail demand. All of this is helping the fresh vegetable sector grow, as a result of improved logistics and marketing.

U.S. Market Trends

The U.S. market is driven by the growing consumer demand for organic diets, a surge in a health-conscious population, high purchasing power, robust retail infrastructure, rising veganism, and increasing adoption of advanced agricultural technology. The increasing number of supermarkets, hypermarkets, and the rapid expansion of online grocery platforms like Amazon Fresh and Walmart make fresh produce highly accessible.

Why is Europe a Notable Region in the Fresh Vegetables Market?

Europe is expected to experience significant growth in the fresh vegetables market in the coming period. This growth is primarily attributed to its large and stable demand, high import volume, and an increasing emphasis on sustainability and quality. Europe is a major importer of fresh fruits and vegetables, driven by a population that prioritizes food safety and quality. Consumers often seek certifications like HACCP (Hazard Analysis and Critical Control Points) to ensure that products meet high standards. Additionally, there is a growing emphasis on local and seasonal produce, influenced by climate change concerns and consumer preferences for eco-friendly practices with a stronger focus on food safety and certifications.

Germany Market Trends

The German market is driven by a strong shift towards organic and sustainable farming, robust retail & e-commerce infrastructure, strict quality standards, and strategic trade partnerships. A significant increase in health consciousness, emphasizing healthy eating, leads to a higher demand for fresh produce. The surge in disposable income allows consumers to afford premium and organic fresh vegetables. The country uses advanced agricultural technologies to maintain food freshness and quality during distribution.

How will Latin America Surge in the Fresh Vegetables Market?

Latin America is also experiencing substantial growth in the fresh vegetables market, thanks to a rising middle class, increasing demand for nutrient-dense foods, and government initiatives aimed at promoting agricultural development. This growth is propelled by both domestic consumption and exports, particularly to major markets such as the United States, the EU, and China. Numerous Latin American governments are investing in modern agricultural practices, including improved seed technology and the development of supporting infrastructure, which further stimulates market growth. The region's diverse climate and abundant natural resources, including arable land and water, position it well for agricultural production.

How Will the Middle East and Africa Occupy the Fresh Vegetables Market?

The Middle East and Africa occupy a unique role in the fresh vegetables market, driven by rising health consciousness, urbanization, and government initiatives that promote agriculture. Governments in the region are actively supporting domestic agriculture through policies, subsidies, and infrastructure investments, aimed at enhancing food security and reducing reliance on imports. Investments in smart agriculture and vertical farming, particularly in countries like the UAE and Qatar, are essential to minimize import dependence and ensure a consistent supply of fresh produce. Hydroponics is also enhancing production efficiency, allowing for year-round availability of fresh vegetables even in challenging environments.

Competitive Landscape

The fresh vegetables market is driven by an accelerated shift toward plant-based and functional nutrition, massive expansion of cold chain and post-harvest tech, growth of quick commerce and e-groceries, macro government incentives for food security, and demand from the food processing and food service. The global market leaders are Dole Plc, Fresh Del Monte Produce Inc., and Greenyard NV. The specialized commercial vegetable players are Taylor Farms, Grimmway Farms, Bonduelle Group, and Tanimura & Antle, Inc.

The core products offered by these leading industrial players are packaged greens and value-added salads, vine crops, greenhouse-grown produce, commodity vegetables, global agri-exports, and direct-to-consumer and B2B tech channels. The primary R&D focus areas are molecular genetics, gene editing, climate-resilient varieties, AI crop diagnostics, smart packaging, and post-harvest cold-chain tech.

Company Profiles

Dole Food Company, Inc.

• HQ: Charlotte, North Carolina, United States
• Founded: 1851
• Ownership: Owned by Dole plc, a publicly traded global produce giant
• Business Overview: Dole Food Company, Inc. retained facilities and strategic property in Arizona, Yuma, Huron, and California. The company has sold its entire domestic fresh vegetable operations, comprising local agricultural footprints, three processing plants, and over 3,000 employees handling broccoli, lettuce, and salad kits.
• Products: Dole's entire packaged salad and whole vegetable supply chain, Fresh Vegetable Product Portfolio, Value-Added Salads & Kits, Ready-to-Eat Salads, Salad Kits, Packed Whole Produce, Leafy Greens, Cruciferous Vegetables, Field Vegetables, and Specialty Alliums & Roots.
• Geographic Presence: Dole Food Company, Inc. manages a massive global network to accelerate sourcing, shipping, and distribution of fresh fruits and vegetables by operating in more than 90 countries across the world.
• Revenue: Dole Food Company, Inc. reported annual revenue of $9.17 billion for the fiscal year 2025.
• Recent Development: In July 2026, Dole Food Company, Inc. announced that seven winning projects in 2025-2026 have been selected for the newest edition of the Harvesting Dreams Program. It is an employee-led, global innovation program created by Dole's Fresh Fruit division.
• Key Strategies: Vertical Integration & Supply Chain Ownership, Asset Ownership, Autonomous Logistics, Best-in-Class Retail Partnerships, Value-Added Infrastructure, Category Management, High-Growth Portfolio Expansion, The "Dole Way" Sustainability Framework, Operational & Capital Discipline, Network Rationalization, and Debt Management.

Fresh Del Monte

• HQ: Coral Gables, Florida, United States
• Founded: 1989
• Ownership: Publicly traded company; the Abu-Ghazaleh family holds the majority ownership.
• Business Overview: Fresh Del Monte reported improved financial flexibility, solid execution, and reduced debt driven by stable demand for core product categories and pricing discipline. The company positioned itself and aligned with market demands, and utilizes updated dietary guidelines that promote increased fruit intake and daily vegetable intake.
• Products: Fresh-Cut Vegetables & Salads, Packaged & Canned Vegetables, Packaged Tomato Portfolios, iconic retail shelf-stable and packaged vegetable brands, agricultural commodity-style fresh vegetables, prepared meal-prep vegetable mixes, pre-washed grab-and-go retail salad bowls, premium shelf-stable, prepared, and packaged categories, staple Del Monte and S&W packaged vegetable lines, and premium canned and paste tomato products.
• Geographic Presence: Fresh Del Monte operates all over the world and sells its products in more than 80 countries across South America, North America, Africa, Europe, the Middle East, and Asia.
• Revenue: Fresh Del Monte Produce reported revenue of approximately $4.30 billion as of June 2026.
• Recent Development: In June 2026, Fresh Del Monte Produce Inc. announced a name change to Del Monte Corporation. It has also reflected the company's expanded role as a global leading owner of the Del Monte brand.
• Key Strategies: Brand Unification & Portfolio Expansion, Premium Product Innovation, Value-Added and Convenience Growth, Supply Chain & Logistics Optimization, Commercial Cargo Services, Vertical Integration, Regenerative Agriculture & Circular Economy, Soil and Human Rights Commitments, and Zero-Waste Facilities.

Keelings

• HQ: FoodCentral, St. Margaret's, County Dublin, Ireland
• Founded: 1926
• Ownership: Fully owned and managed by the Keeling family as a private Irish family business
• Business Overview: Keelings is ahead in the market in growing, sourcing, packing, and distributing salads, fruits, and vegetables internationally. The company has achieved success through sustainability and focusing on eco-certifications and supply chain efficiency.
• Products: Salad Vegetables, Tomatoes, Peppers, Cucumbers, Leafy Salads, Core & Root Vegetables, Potatoes, Carrots, Broccoli, Prepared Fresh Produce & Convenience Items, Bagged & Pre-washed Salads, and Prepared Vegetables.
• Geographic Presence: Keelings has an expansive market reach through which it supplies fresh produce and goods to wholesalers, retailers, and foodservice businesses in over 28 countries across Europe.
• Revenue: Keelings reported that an estimated annual turnover or sales reached at more than €300 million.
• Recent Development: In November 2025, Keelings stated that the company is deeply committed to cultivating an engaging and inclusive culture. It is also committed to supporting its people to be at their best, to learn, contribute, and deliver on their purpose.
• Key Strategies: Innovation and R&D in Farming, Continuous Agricultural Trials, Sustainability and Environmental Impact ("Better World"), Carbon and Emission Targets, Ecosystem Nurturing, Responsible Sourcing, Category Expansion and Creative Marketing, Technological Integration, International Expansion and Strategic Acquisitions, and People and Workplace Culture.

Tanimura & Antle

• HQ: 1 Harris Road, Salinas, California 93908, United States
• Founded: 1982
• Ownership: Jointly owned by the founding Tanimura and Antle families and all company employees through an Employee Stock Ownership Plan (ESOP)
• Business Overview: Tanimura & Antle ensures year-round harvest capabilities and distributes to Europe, North America, and Asia. The premium product lines of this company include conventional and organic lettuces, broccoli, cauliflower, celery, and niche Artisan varieties.
• Products: Core Leafy Greens & Lettuces, The "Artisan" Specialty Line, Field & Brassica Vegetables, Greenhouse-Grown Products, and Pre-Packaged Solutions & Mixed Boxes.
• Geographic Presence: Tanimura & Antle have strategically shifted their operations to different geographic regions and ensure a steady, year-round supply of fresh produce. The company farms more than 36,000 acres of fertile agricultural land.
• Revenue: Tanimura & Antle generated an estimated annual revenue of approximately $2.1 billion.
• Recent Development: In June 2025, Tanimura & Antle formed a partnership with The Reservoir, a California company developing a new system for agricultural technology innovation. This strategic collaboration aims to establish the first Reservoir Farms location as a world-class hub for farmer-driven, scalable technology solutions.
• Key Strategies: AgTech and Automation Leadership, Year-Round Multi-Regional Logistics, Employee Ownership & Workforce Welfare, Eco-Stewardship and Resource Efficiency, and Proprietary Cultivars and Premium Branding.

BelOrta

• HQ: Sint-Katelijne-Waver, Belgium
• Founded: 2013
• Ownership: Owned by its member-growers and farmers, operating as a fully cooperative business model
• Business Overview: BelOrta prioritizes infrastructure upgrades and optimizes supply chain efficiency and logistics. The company has introduced high-flavor and convenience-oriented vegetables in retail markets.
• Products: Core Vegetable Offerings like Leafy Greens & Salads, Fruiting Vegetables, Cruciferous & Root Crops, and Legumes & Specialty Produce, as well as the "Ruby Red" Tomato.
• Geographic Presence: BelOrta maintains a commercial export footprint and operates extensive local infrastructure. The company spans more than 75 countries across the world.
• Revenue: BelOrta generated a product turnover of 631 million euros for the 2025 crop year.
• Recent Development: In April 2025, BelOrta launched Aromia, a premium Belgian cherry tomato. It maintains its competitive position for an exceptional taste experience and top quality with the launch of Aromia, which is a premium cherry truss tomato.
• Key Strategies: Strategic Consolidation & Alliances, Brand Differentiation: Transitioning to a "Love Brand", Operational Excellence & Grower Empowerment, Product Innovation & Varietal Control, Sustainability & The Climate Transition, and Dual-Audience Digital Delivery.

Fresh Vegetables Market Companies

• Dole Food Company, Inc.
• Fresh Del Monte
• Keelings
• Tanimura & Antle
• BelOrta
• FreshPoint Inc.
• Mirak Group
• C.H. Robinson Worldwide, Inc.
• Goknur Gida
• Fruitable Fresh Sdn Bhd.
• Global Fresh Trading FZE

Recent Developments

• In December 2025, The Kroger Co. launched its Verified Savings Program that provides a 20% discount on fruits and vegetables and half-off Boost by Kroger Plus memberships to customers who are recipients of various government assistance programs, including SNAP, WIC, Medicaid, and more. Customers may sign up online, using SheerID, a trusted verification service provider that helps retailers confirm eligibility. (Source: https://ir.kroger.com)
• In November 2025, Staples Vegetables announced a strategic partnership with Solum Partners, a global investment firm specializing in vertically integrated food supply chain businesses. The partnership is anticipated to support Staples in expanding both its produce operation and energy division, which utilizes anaerobic digestion to convert crop residuals and food-waste by-products into renewable natural gas (RNG) and electricity.(Source: https://www.businesswire.com)
• In October, 2025, Wholesalemandi.com, one of India's fastest-growing B2B fresh fruits and vegetables platforms, announced its expansion into Bengaluru while strengthening its base in Chennai. The company's farmer-first, tech-driven approach is significantly revolutionising how India sources its fresh produce, offering farm-gate prices up to 30 percent lower than any other mandi. The expansion is empowering 10,000 farmers and redefining India's fresh produce supply chain. (Source: https://www.fnbnews.com)
• In February 2025, Coupang launched its Premium Fresh service for superior quality fresh foods in Korea. “Premium Fresh” offers over 500 products across 12 categories, including fruits, seafood, vegetables, meat, eggs, and dairy products. Fruits, seafood, and vegetables that meet Coupang's premium quality standards in terms of quality and size will bear the "Premium Fresh" label, ensuring the highest quality for customers through a stringent inspection process. (Source: https://biz.chosun.com)
• In April 2025, AI-powered tech enabler GrubMarket completed the acquisition of Nogales-based Delta Fresh Produce, a leading distributor specialising in tomatoes, cucumbers, peppers, grapes, watermelons, and various other fresh produce commodities sourced from Mexico. Delta Fresh manages an extensive farming and distribution network across Mexico, including over 900 acres of open-field production, 1,400 acres of indoor production, and state-of-the-art packing facilities across Baja, Sonora, Sinaloa, and Central Mexico. (Source: https://www.fruitnet.com)

Segments Covered in the Report

By Distribution Channel

• Offline
• Online

By Product

• Tomato
• Onion
• Cabbage
• Cucumber
• Eggplant
• Beans
• Carrot
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa