The global mezcal market size is calculated at USD 1.28 billion in 2025 and is forecasted to reach around USD 2.67 billion by 2034, accelerating at a CAGR of 8.52% from 2025 to 2034. The North America market size surpassed USD 731.60 million in 2024 and is expanding at a CAGR of 8.59% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.
The global mezcal market size accounted for USD 1.18 billion in 2024 and is predicted to increase from USD 1.28 billion in 2025 to approximately USD 2.67 billion by 2034, expanding at a CAGR of 8.52% from 2025 to 2034. The market is experiencing rapid growth due to the rising consumer preference for premium alcoholic beverages. Furthermore, consumers are increasingly seeking unique beverages, which is boosting the preference for mezcal for its smoky flavor profile.
Artificial Intelligence (AI) is transforming the mezcal market by optimizing production, predicting consumer preferences, and enhancing supply chain management. AI can be utilized to refine agave growth and monitor fermentation and barrel aging in real-time by analyzing temperature, pH levels, and microbial activity, leading to more predictable and consistent outcomes while also personalizing the customer experience and ensuring a stable, high-quality agave yield. AI also helps improve product quality by identifying any deviation from the desired flavor profile.
The U.S. mezcal market size was exhibited at USD 570.65 million in 2024 and is projected to be worth around USD 1,309.97 million by 2034, growing at a CAGR of 8.66% from 2025 to 2034.
What are the Major Factors Behind North America’s Dominance?
North America dominated the mezcal market with the largest share in 2024 due to several factors. Firstly, there is a strong craft spirit culture in Mexico, the primary producer of mezcal. This facilitates immediate access and distribution of mezcal, contributing to its popularity in the region. Secondly, there is a growing cocktail culture and increasing consumer interest in artisanal beverages, which have boosted the demand for mezcal, particularly among millennials and youngsters who seek authentic and high-quality products. Moreover, collaborations between U.S. entrepreneurs and Mexican producers are on the rise, enhancing mezcal's visibility and availability through innovative marketing strategies that resonate with consumers.
(Source: https://www.businesswire.com)
The U.S. Mezcal Market Trends
The U.S. plays a crucial role in the mezcal market. The rising demand for mezcal in the U.S. benefits Mexican producers, leading to increased exports and supporting traditional production methods. There is heightened adoption of artisanal and premium spirits, alongside a thriving cocktail culture. This creates immense opportunities for mezcal in the U.S.
Exploring the Asia Pacific’s Growth Potential in the Market
Asia Pacific is projected to experience the fastest growth during the forecast period, driven by increasing disposable incomes, rapid urbanization, and a growing middle-class population in countries like China and India. This economic growth is spurring the demand for premium spirits and high-quality alcoholic beverages. The consumption of craft spirits and cocktails is rising in countries like China, India, Japan, and South Korea, which is likely to drive the growth of the market in the region.
Europe: A Notable Region in the Mezcal Market
Europe is considered to be a significantly growing area. This is mainly due to the increasing popularity of premium spirits across the continent. Consumers in the region are attracted to traditional production methods and unique flavor profiles. Social media and the internet have played crucial roles in boosting awareness about mezcal. Key players in the European spirits industry also recognize the mezcal’s unique flavor, boosting its demand.
The mezcal market is an industry that involves the production, distribution, and consumption of mezcal, a traditional Mexican spirit made from agave plants. Mezcal is produced by roasting and distilling agave plants, commonly using traditional methods like earthen pit cooking. The market is undergoing rapid growth, compelled by evolving consumer preferences for premium and artisanal spirits, which include unique flavor profiles and production methods of mezcal. Furthermore, celebrity endorsements and social media influencers are supporting the market’s expansion.
| Report Coverage | Details |
| Market Size by 2034 | USD 2.67 Billion |
| Market Size in 2025 | USD 1.28 Billion |
| Market Size in 2024 | USD 1.18 Billion |
| Market Growth Rate from 2025 to 2034 | CAGR of 8.52% |
| Dominating Region | North America |
| Fastest Growing Region | Asia Pacific |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Segments Covered | Product Outlook, End-use Outlook, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Growing Demand for Superior and Artisanal Spirits
The primary driver of the mezcal market is the growing demand for superior and artisanal spirits, especially among millennials and youngsters who are willing to invest more in high-end beverages, including mezcal, which aligns with their preference for quality and unique flavor profiles. This demand is further driven by the increased disposable income, rising travel and tourism, and the expansion of cocktail culture. Nowadays, consumers are increasingly looking for unique and authentic flavors, leading to the increased popularity of mezcal. Market players are continuously launching new products to meet consumers' varying demands, driving the growth of the market.
Higher Cost and Limited Availability
Prominent factors restraining the growth of the mezcal market are high costs and limited availability of raw materials, such as agave. This scarcity arises from the long growth cycles and high demand for agave, which, combined with their lengthy maturation periods, makes the raw material costly and restricts overall production. As a result, to take advantage of the scarcity and exclusivity of certain agave varieties, some brands are introducing limited-edition mezcals at elevated price points, which creates challenges in the market. Moreover, the availability of fake or poor-quality mezcal can damage the reputation of authentic brands, hampering the growth of the market.
Increasing Demand for Premium Spirits
Increasing demand for premium spirits creates immense opportunities in the mezcal market. More people are attracted to handcrafted, artisanal mezcal. This opportunity is further fueled by the rich cultural heritage and distinct flavors associated with the spirit, as consumers look for unique, authentic experiences, which is evident in markets like the U.S. Online platforms are also improving access to a wide variety of mezcal brands and allow for more convenient purchasing, contributing to the growth of online sales. Moreover, technological innovations in agave farming practices open new avenues for market growth.
Why Did the Joven Segment Dominate the Mezcal Market in 2024?
The joven segment held the largest revneue share of 73% in 2024. This is primarily due to its pure agave flavor, greater affordability, and versatility in cocktails, making it more accessible to a broader consumer base, from mixologists to cocktail enthusiasts. This unaged or minimally aged mezcal is cheaper than other varieties like Reposado and añejo, as it does not require extended aging in barrels. Its fresh and vibrant flavors, along with adaptability in cocktails like Mezcal Margaritas and Palomas, further heightened its acceptance among younger consumers and bartenders.
The añejo segment is expected to expand at the highest CAGR of 9.21% during the forecast period, owing to increasing consumer demand for premium spirits, artisanal craftsmanship, and unique and complex flavor profiles. Additionally, the aging process in oak barrels gives añejo mezcal a distinct, smoother flavor profile, attracting more consumers seeking unique palates. The limited production of añejo mezcal adds to its exclusivity and desirability. Furthermore, its high-end positioning and suitability for fine dining and cocktails contribute to its higher demand in the luxury beverage category.
Why Did the 100% Agave Segment Lead the Mezcal Market in 2024?
The 100% agave segment dominated the mezcal market with the highest share in 2024. 100% agave mezcal is made solely from the agave plant, offering a pure and natural flavor profile and attracting consumers who value artisanal products and unique flavor profiles. Increased consumer awareness of the lower glycemic index of agave has boosted the demand for 100% agave mezcal. It is also a healthier alternative compared to other alcoholic beverages.
In April 2023, Mayenda Tequila Blanco was launched in the U.S. and Mexico. Mayenda's pioneering process adds two extra steps of craft and care to ensure the deep flavors and aromas of cooked agave; only the finest 100% Agave Azul is hand-harvested with a low-jima cut to remove harshness and bitterness, before embarking on the unique process with richer results and more elegant Blanco tequila ideal for sipping and savoring.
The blend segment is expected to grow at a significant CAGR over the projection period, driven by its affordability and accessibility as it combines agave with sugars or other ingredients during production, providing a more accessible price point, appealing to both casual drinkers and those new to mezcal. Furthermore, blended mezcal’s lighter, more approachable flavor profile can be easygoing for consumers who may find the intense, smoky flavors of 100% agave mezcal overwhelming, making it an attractive entry point into the world of mezcal.
Why Did Supermarkets and Hypermarkets Lead the Mezcal Market in 2024?
The supermarkets and hypermarkets segment contributed to the biggest revenue share of 33% in 2024. This is due to their convenience and wide product selection. These stores are often located in accessible areas, enabling them to be easily reachable for consumers by offering them a convenient and accessible choice. This segment’s dominance is further strengthened by their ability to offer personalized shopping experiences and tastings. Moreover, these stores enable consumers to physically browse and examine mezcal bottles, receive recommendations from knowledgeable staff, and make immediate purchases.
The specialty stores segment is projected to grow at a significant rate in the upcoming period. This is due to the increasing demand for premium and artisanal spirits, the growing interest in Mexican culture and cuisine, and the personalized shopping experience offered by specialty stores. Additionally, the ability to facilitate a personalized and knowledgeable shopping experience and the opportunity to address the evolving challenges of consumers who are increasingly looking for unique and high-quality products contribute to segmental growth.
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