Mitsubishi Motors Introduces New-Generation Pajero Cross-Country SUV

In September 2026, Mitsubishi Motors introduces the fully renovated Pajero Cross-Country SUV at its world premiere, and it has been positioned as the next-generation flagship model that reflects the future strategy of the company. This car has been developed at the company’s manufacturing plant in Thailand, and Mitsubishi intends to launch the car first in the Thai market. This launch would be followed by its launch in Japan and Australia in 2026. Mitsubishi plans to introduce the car in more than 100 countries across the world from the year 2027, including ASEAN, Latin America, and the Middle East.

The first generation of Pajero was launched in 1982; it was a cross-country 4WD that combined highly capable off-roading with comfort for routine use. This car was very popular, especially among off-roading enthusiasts, and it made a significant contribution to the RV boom in Japan in the 1990s. The latest generation of this car builds on its original reputation to provide excellent off-roading capabilities, comfort for daily driving, and easy handling.

This car has a bold design and a commanding road presence, owing to strong horizontal lines along with advanced, well-designed interiors. There are certain elements that resemble previous generations of the car, in the interior as well as the exterior. The cabin of the car has been designed to ensure comfort for every passenger, and its dimensions enable good maneuverability.

The car has Super-All Wheel Control (S-AWC) developed by Mitsubishi Motors, which brings together the control of acceleration, cornering, and braking to ensure accurate and predictable vehicle movement. It is also equipped with Super Select 4WD-II (SS4-II), which provides an excellent balance between off-roading capability and the ease of daily driving. Pajero has a rigid and durable ladder frame, and its suspension has been properly tuned to maintain appropriate contact with the road.

Impact on the Automobile Industry

According to Precedence Research, the launch of the all-new Pajero Cross-Country SUV is expected to positively impact the automobile industry. Many developing countries are experiencing a significant rise in median incomes, which has resulted in a rise in the ownership of cars. These countries do not have uniform, well-built road infrastructure; thus, they need rugged cars with high ground clearance and a durable build. The earlier generations of Pajero were very popular across the world for their excellent reliability was known as the car which could last decades. This launch further builds on these factors, as the car is expected to be widely embraced by people across the world.

Impact on the Off-road Vehicles Market

The global off-road vehicles market size was valued at USD 25.44 billion in 2025, accounted for USD 26.56 billion in 2026, and is expected to reach around USD 39.01 billion by 2035, expanding at a CAGR of 4.37% from 2026 to 2035.

According to Precedence Research, the introduction of the all-new Pajero Cross-Country SUV is expected to propel the off-road vehicles market. Mitsubishi Motors has a long-standing reputation for building long-lasting, durable, rugged SUVs that have proven their capabilities in adverse terrains. This new car builds on that reputation and has been equipped with excellent off-roading capabilities as well as ease of routine use, based on a durable ladder frame. It will offer off-roading enthusiasts an excellent car to buy, which can also be used as a family car.

Impact on the Automotive Suspension Market

The global automotive suspension market size is calculated at USD 54.80 billion in 2025 and is predicted to increase from USD 56.60 billion in 2026 to approximately USD 76.00 billion by 2035, expanding at a CAGR of 2.51% from 2026 to 2035.

According to Precedence Research, the launch of the all-new Pajero Cross-Country SUV is expected to boost the automotive suspension market. This car brings together advanced off-roading capability as well as routine driving, which needs adaptive suspension that adjusts stiffness parameters according to the surface. It also features the ability to maintain proper contact with the road during off-roading. These abilities represent a significant innovation in terms of suspensions used in SUVs.

About Mitsubishi Motors

Mitsubishi Motors is a prominent automobile development company based in Japan that has a rich heritage of pioneering advanced technologies in cars, jets, and steam engines. The company's Kyoto manufacturing plant of the company has achieved overall engine production of 40 million units. In 1870, Tsukumo Shokai was founded by the Tosa clan, and Yataro Iwasaki was appointed manager. Yataro Iwasaki changed the name of the company to Mitsubishi Shokai and became president of the company. This is where the epic journey of Mitsubishi's growth started, as it developed various industry-leading automobiles that have been adopted in various sectors across the world.