Oslo-based Pistachio acquires Hugin.io to expand into cybersecurity compliance

In September 2026, Pistachio recently acquired the intellectual property of Hugin.io, expanding into cybersecurity compliance management. The Oslo-based cybersecurity company added Hugin's technology to a platform that previously focused on human risk, including social engineering and insider threats. It now serves more than 1,000 customers, mainly in Europe. With this acquisition, Pistachio aims to broaden its offering beyond human risk to compliance management, strengthening its proposition for SMBs and mid-market organizations. The financial terms of this deal, though, were not disclosed.

The transaction brought together two Norwegian companies that focused on small and medium-sized businesses and mid-market organizations. Hugin also developed software that helps businesses assess, manage and demonstrate their cybersecurity posture and regulatory compliance.

This new product built on the acquired technology will cover security posture management, along with tools for managing devices and applications. Pistachio plans to support organizations working toward standards and regulations including ISO 27001, NIS2, SOC 2 and DORA. The move reflects a wider shift in the cybersecurity market as software vendors respond to stricter regulatory demands. Smaller organizations in particular face pressure to show they can meet security expectations from regulators, customers, insurers and commercial partners.

According to the company, compliance is becoming as much a business imperative as a legal one, especially with legislation such as the UK’s Cyber Security and Resilience Bill and the EU’s Cyber Resilience Act coming into force. Through its new offering, Pistachio’s aim is to automate that burden, helping smaller organizations build cyber resilience without requiring enterprise-level resources.

Impact on the ICT Market

The appeal of such software is strongest among smaller companies without large internal security or compliance teams. For those businesses, the challenge is not only understanding which rules apply, but also proving to outside parties that they have the right controls in place.

That pressure in the market today is becoming commercial as well as regulatory. Buyers and larger partners are increasingly asking suppliers to demonstrate basic cyber governance before signing or renewing contracts, while insurers often require evidence of controls before offering cover. Hugin's leadership further stated that market dynamics shaped the company's product design. Its software is intended to make compliance requirements easier to interpret for growing companies that lack specialist staff.

Impact on the AI in Fraud Management Market

The global AI in fraud management market size was calculated at USD 12.42 billion in 2024 and is expected to reach around USD 65.35 billion by 2034, expanding at a CAGR of 18.06% from 2025 to 2034.

According to Precedence Research, the increasing trends towards the online lifestyle and use of online applications and the rising cases of fraud, cyberattacks, and others are driving the demand for efficient and effective technology for fraud management. Artificial intelligence plays a vital role in fraud management. The integration of smart and modern technologies, such as AI and machine learning (ML) algorithms, can help detect and analyze anomalies that may indicate fraudulent activities.

The advancement in AI technologies, such as predictive analytics and automation, has further enhanced the efficiency of fraud management systems. Predictive analytics leverages large amounts of data to detect and analyze anomalies and patterns that are suspicious of fraudulent activities. Automation involves using information technologies and control systems to minimize human participation in operations. Automation offers efficient analysis and processing of large amounts of data. Thus, the integration of AI tools like predictive analytics and automation revolutionizes fraud management and drives the opportunity for the growth of the AI in fraud management market.

Impact on the Cybersecurity Services Market

The global cybersecurity services market size is estimated at USD 177.27 billion in 2025 and predicted to increase from USD 188.66 billion in 2026 to approximately USD 328.32 billion by 2035, expanding at a CAGR of 6.36% from 2026 to 2035.

According to Precedence Research, the government and private sectors are spending large amounts on cybersecurity systems to prevent cyber risks. Cybersecurity services secure confidential data from BFSI, healthcare, manufacturing, and government sectors. Instances of cyber threats are rising continuously, raising concerns among businesses. As cyber threats are becoming more and more sophisticated, businesses are actively choosing well-developed security systems.

The use of artificial intelligence is also helping cybersecurity companies address new security risks. Artificial intelligence (AI) allows quick analysis of a lot of data so that anomalies can be noticed shortly after they occur. Thanks to predictions, the organization can act fast and prevent damage or loss. The growing number and difficulty of cyber threats encourage businesses to rely more on AI to avoid data breaches and stay in line with stringent regulations.

Expert Opinion

Jørgen Færevaag, co-Founder and CEO of Hugin.io, said,

“Cybersecurity is one of the most significant challenges for growing businesses. The issue is not simply knowing that requirements exist, but understanding what applies to your organization, where the gaps are, and what needs to be done to address them. Hugin’s technology makes that process simpler and more accessible. With Pistachio, the technology will reach a much larger customer base as part of a broader cybersecurity platform, putting know-how in the hands of those that need it most as they scale.”