Petwealth and Kennel Connection Accelerate Partnership Following Strong Industry Response at SuperZoo 2026

SuperZoo engagement validates growing opportunity to bring proactive pet health screening into professional pet care environments nationwide.

Following a strong sector response at SuperZoo 2026, Petwealth and Kennel Connection are building on the momentum generated in Las Vegas to develop a shared vision for delivering proactive pet health showing into the everyday pet care experience.

The organization used SuperZoo as an opportunity to engage significantly with widening, daycare, grooming, training, and other pet care professionals around a novel model that connects Petwealth’s diagnostic abilities with Kennel Connection’s technology, industry expertise, and longstanding relationships in the professional pet care community.

Those conversations reinforced an opportunity that extends beyond traditional at-home testing: creating professional pet care businesses an additional access point for proactive health insights and creating novel ways for operators to deliver value to the pet parents they serve.

“SuperZoo was an important validation point for what we believe is a much larger opportunity,” said Angelo Palivos, Founder and CEO of Petwealth. “We weren’t simply introducing Petwealth to the industry. We were having meaningful conversations about how diagnostics can fit into the environments where pets already spend their time and where pet parents already have trusted relationships. The response confirmed that there is real appetite for a more connected approach to pet health.”

Turning Sectors Interest into Opportunity

For more than 30 years, Kennel Connection has supports shape pet care business management technology, introducing innovative devices and services intended around the emerging needs of boarding, daycare, grooming, and training businesses, and continuing to set the standard for professional pet health care.

Petwealth brings a novel dimension to this ecosystem via accessible molecular diagnostics and health insights intended to help pet parents better understand their pets’ health and support more informed conversations with veterinary professionals.

Together, the companies see an opportunity to bridge two traditionally separate parts of the pet care experience: the businesses caring for pets every day and the health information that can help pet parents make more well-informed decisions.

“Our goal at Kennel Connection has always been to give pet care businesses access to the technology, tools and opportunities they need to succeed,” said Jeff Brodsly, owner and CEO of Kennel Connection. “We continue to innovate by listening to our customers, understanding where the industry is heading, and aligning with companies that can bring meaningful value to the businesses we serve. The response to Petwealth at SuperZoo reinforced the potential we saw in this partnership and the opportunity ahead.”

Expanding Where Proactive Pet Health Begins

The partnership reflects a wider evolution in pet care as patients increasingly look for proactive, suitable ways to understand and help their pets’ health.

Petwealth is building around a connected model that brings together diagnostics, veterinary guidance, and strategic distribution associations, while Kennel Connection offers an established technology platform and relationships in the professional pet care industry.

That integration creates the strength for pet care businesses to become a progressively significant bridge between proactive health data and the families they serve.

Building Beyond SuperZoo

With SuperZoo concluded, the focus shifts from announcing the vision to advancing the opportunities generated at the show.

Petwealth and Kennel Connection continue engaging with operators and industry collaborators to assess how proactive screening can be integrated into professional pet care environments and how the collaboration can create meaningful value for businesses, pet parents and their pets.

“What we saw at SuperZoo strengthened our conviction that Petwealth can become much more than an at-home testing company,” Palivos added. “We’re building a connected pet health platform, and partnerships like Kennel Connection allow us to bring that platform into entirely new environments. SuperZoo gave the industry a first look at that vision. Now the focus is on what we build from it.”

According to Towards Healthcare, the pet at-Home diagnostic tests market is projected to grow significantly, with estimates indicating the market size will increase from USD 89.79 billion in 2026 to approximately USD 149.78 billion by 2035, expanding at a CAGR of 5.85% from 2026 to 2035. At-home diagnostic test allows to monitor particular health aspects whenever required, without the added time or expenses of extra trips to the vet. It brings health care right into the home, enabling continuous monitoring on demand. By opting for at-home testing, pet parents catch early signs of ailments or imbalances at a fraction of the expense, enabling them to tackle manageable challenges before they escalate into more expensive concerns. At-home testing allows pet owners to take a proactive approach to health, rather than reacting to symptoms. Regularly screening for common ailments supports identifying health trends early on, which is particularly helpful for pets with known sensitivities, recurring conditions, or those in environments with particular risks.

About Kennel Connection

Kennel Connection is a leading supplier of novel software services for pet care businesses, providing a comprehensive suite of management tools intended to streamline operations and improve consumer experience. With a focus on empowering pet care professionals, Kennel Connection’s feature-rich platform encompasses reservation management, client communication, billing, and reporting, alongside innovative features like Text-To-Pay, digital contracts, advanced online booking, and integrated credit card processing, all aimed at driving effectiveness and organization in day-to-day operations. Kennel Connection leverages advanced technology to deliver tailored services that cater to the specific requirements of pet care providers nationwide.

A recent report by Towards Healthcare highlights that the pet at-home diagnostic tests market is growing, as the major benefits of at-home testing are real and apply as much in veterinary therapeutics as in human medical care. An owner who can collect a urine sample, run a glucose curve, or monitor their animal's weight trend without scheduling a hospital visit is an owner who generates more information, catches challenges earlier, and arrives at the consultation with something to discuss rather than a vague sense that something seems off. In-house veterinary diagnostics offer rapid answers in difficult situations. If a consumer's pet is seriously sick or injured, they don't have time to wait for test results to formulate a treatment plan. In-house diagnostics offer significant results, so the team can make an appropriate treatment approach.