Visy Launches Enviropunnet Labelling System for Plastic Free Fresh Produce Meta Title: Visy Launches Enviropunnet Labelling System for Plastic Free Fresh Produce

Grower's grocers and merchants now have a plastic free option for packaging fresh fruit thanks to Visy innovative automated labeling system for its Enviropunnet packaging. Instead if using plastic film or wrap the techniques secures goods inside the punned using cardboard flaps and a paper label. 

The innovation expands upon Visys Enviropunnet a fruit and vegetable packaging solution made of recyclable fiber. The packaging is made to preserve products, facilitate recycling, and minimize packaging waste. It can be made from FSC certified fiber. 

Impact on the Packaging Industry

The launch could accelerate the shift toward recyclable and fiber based packaging across the fresh produce sector. Packaging manufacturer and food retailers may increasingly explore alternatives to conventional plastic films and wraps as sustainability targets and consumer expectations continue to influence packaging decisions. 

The Enviropunnet labelling system demonstrates how packaging design can combine material reduction with automated production. Using cardboard flaps and a paper label to secure produce the solution can remove plastic components while maintaining a packaged format suitable for retail.

This development is in line with Precedence Research coverage of the sustainable packaging market. The market comprises packaging with recycled content reusable packaging and biodegradable packaging food and beverage is a significant application area and paper is recognized as a significant material category. 

Packaging producers may be encouraged to engage in new converting, labeling automation and material technologies as fiber-based packaging becomes more widely uses. Suppliers may be able to take advantage of this by creating production processes and recyclable substrates for sustainable packaging formats.

Impact on the Sustainable Packaging Market

The global sustainable packaging market size was calculated at USD 126.50 billion in 2025 and is predicted to reach around USD 254.95 billion by 2035, expanding at a CAGR of 7.26% from 2026 to 2035.

Visys Enviropunnet development could support demand for sustainable packaging solutions designed to reduce reliance on conventional single use plastics. Precedence Research identifies growing environmental concerns of government support and the development of biodegradable packaging as important factors driving the Sustainable Packaging Market.

The Enviropunnet is designed as a recyclable option that can be made from FSC-certified fiber. Visy states that the packaging can be easily dismantled and takes up minimal bin space, supporting more convenient recycling after use.

The new automated labelling system could also improve the practicality of sustainable packaging on a commercial scale. Automated processes can help packaging operators handle production requirements more efficiently while maintaining consistent packaging quality.

The development may encourage other packaging manufacturers to focus on solutions that combine sustainability with operational efficiency. As retailers seek to reduce packaging waste without compromising product protection or convenience, demand could increase recyclable formats that can work within existing supply chains. 

Precedence Research also identifies recycled content packaging, reusable packaging, and degradable packaging as key packaging types within the Sustainable Packaging Market. The movement toward fiber-based fresh produce packaging reflects the broader transition toward alternative packaging materials and more circular packaging systems.

Impact on the Food Packaging Market

The food packaging market, especially the fresh produce sector, may be directly impacted by the launch. Packaging that can protect the product, promote sanitation, preserve presentation, and facilitate effective handling throughout the retail supply chain is necessary for fresh fruits and vegetables. 

Paper and paper-based materials are a significant materials category in the food packaging market, according to Precedence Research according to reports companies search for alternatives to non-biodegradable packaging options paper packaging is gaining popularity.

Visys Enviropunnet is designed to address several requirements simultaneously. Its pre packed format can support convenience and hygiene while Visy says it can also help reduce spoilage. The packaging is available in different shapes and formats for fruit and produce applications. 

The new labelling system could further strengthen the use of paper based packaging for fresh produce by removing the need for plastic film or wrap. This could give trailers another option for meeting packaging sustainability objectives while continuing to offer convenient pre packaged produce. 

The development may also encourage food brands and retailers to invest in packaging that combines sustainability with branding opportunities. Visy states that the Enviropunnet format can be customized to communicate brand information, sustainability stories product origins recipes and other consumer-facing content. 

Impact on Fresh Produce Packaging and Retail

The presentation and packaging of fresh produce in supermarkets and other retail settings may be altered using the Enviropunnet system. Food brands, growers and merchants would have more freedom to abandon plastic based forms without sacrificing an organized prepackaged appearance.

The packaging may be used for both in store and online shopping experiences and it can be modified for various fruit and produce formats. Meal packages in store cooking stations promotions and other retail experiences are among the applications that Visy highlights.

The shift to fiber based packaging may provide consumers with a more obvious sustainable option. Additionally, recyclable fiber packaging can facilitate the communication of sustainability claims at the point of sale. 

The development could encourage retailers to reassess packaging throughout the fresh produce supply chain from packaging and labelling to transportation shelf presentation and end of life recycling. 

As sustainable packaging becomes increasingly important to consumers and retailer's solutions that reduce plastic use while maintaining product quality and convenience could gain wider adoption across fresh food categories. 

About Visy

Visy is an Australian packaging and recycling company providing packaging solutions across areas including food, beverage, dairy, fruit and produce, and other industries. The company operates recycling and remanufacturing facilities and develops packaging solutions using paper, cardboard, glass, and recycled plastics.

The Enviropunnet is part of Visy’s broader focus on developing sustainable packaging alternatives. The company says the packaging can be made from FSC-certified fiber and is designed to provide sustainability, product protection, and consumer engagement benefits.

The new automated overclose labelling system represents a further development of the Enviropunnet format, enabling cardboard flaps and paper labels to secure produce without plastic film or wrap. 

The launch reflects the wider packaging industry's movement toward recyclable materials, reduced plastic use, automated packaging processes, and circular economy principles. It also highlights the growing importance of packaging solutions that can meet sustainability requirements while remaining practical for growers, retailers, and consumers.