The global patient engagement solutions market size was estimated at USD 17.2 billion in 2022 and is expected to hit USD 68.17 billion by 2032, poised to grow at a CAGR of 15.3% during the forecast period 2023 to 2032. North America was valued at USD 13.1 billion in 2022.
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Patient engagement refers to anything that allows healthcare organizations to communicate with their patients, such as using an online patient portal. Patient involvement, on the other hand, involves more than merely using interactive technology like a portal or sending automated messages. Aside from that, the procedure is critical in assuring patient happiness. The technology, on the other hand, increases service quality and ensures safety.
The patient engagement solutions market is being driven by rising awareness of mobile health, an ageing population, and government incentives. The lack of health literacy, on the other hand, has hampered the patient engagement solutions market growth to a greater extent. Furthermore, as a result of increased peer pressure and a drastic shift in patient-specific solutions, there will be more prospects for value-based pharmaceuticals.
The use of remote monitoring has greatly shortened hospital stays. The patient engagement services are revolutionizing healthcare by ensuring better health and patient outcomes. Patients can share information through technology to help with personalized care and health monitoring for those with chronic illnesses. The number of patients who track their health data has risen, and many are willing to share information in order to keep track of their health. Patients are willing to prick their fingers at home for blood tests to check for blood glucose, cholesterol, triglycerides, inflammation, and other conditions. These checks are carried out by connecting to an application that keeps track of these variables. As a result, patient engagement solutions are seeing increased demand as a result of tracking health data.
The growing use of mobile applications has aided the patient engagement solutions market's growth. Furthermore, the rising prevalence of chronic conditions, as well as government plans to raise awareness about engagement solutions, have aided this market's growth during the forecast period. These factors have attracted investors, which has aided the patient engagement solutions market's growth. However, because this is a new sector in healthcare, there is a scarcity of information technology workers in this field. Furthermore, online patient data is treated as an open treasure, which presents security problems. As a result, these limitations are limiting the patient engagement solutions market's expansion.
| Report Coverage | Details |
| Market Size by 2032 | USD 68.17 Billion |
| Growth Rate from 2023 to 2032 |
CAGR of 15.3% |
| Base Year | 2022 |
| Largest Market | North America |
| Fastest Growing Market | Asia Pacific |
| Forecast Period | 2023 to 2032 |
| Segments Covered | Deliery Type, End User, Component, Therapeutic Area, Functionality, Region |
| Companies Mentioned | McKesson Corporation, Allscripts Healthcare Solutions, Orion Health Ltd., GetWellNetwork Inc., Cerner Corporation, Medecision Inc., Phytel Inc., Athenahealth Inc., YourCareUniverse Inc., Lincor Solutions Ltd. |
The web/cloud-based segment dominated the patient engagement solutions market in 2022. Due to remote access to real time data tracking, quick accessibility, integrated features, low handling costs, and simple data backup, the popularity of these portals is expanding at a rapid pace.
The on-premise segment is fastest growing segment of the patient engagement solutions market in 2020. The patient data is secure, accessible, and retrievable through on-premise services. The desire for on-premise services stems mostly from the ability to have total access to the information contained within the premises.
In 2022, the providers segment accounted largest revenue share. Due to greater utilization of routine care processes, making complex healthcare decisions, patient portals for accessing information, providers promote enhanced patient engagement solutions.
The payers segment, on the other hand, is predicted to develop at the quickest rate in the future years. The payers plan to manage patient care and connect patients at each stage of therapy in order to boost the growth of the segment.
In 2022, the software segment dominated the patient engagement solutions market. The software is easy to set up and use, and it makes it simple to obtain specific drug information. It also aids in the efficient digital transfer of prescriptions. The software for patient engagement solutions is utilized in a variety of industries including home healthcare management and healthcare management.
The services segment, on the other hand, is predicted to develop at the quickest rate in the future years. The service is one of the most important aspects of a patient engagement solution’s successful operation. It aids in the application of enhanced analytics on-premises or in the cloud, allowing for the application of enhanced analytics on-premises or in the cloud, allowing for the prediction and execution of solutions using live training methods.
In 2022, the chronic diseases segment dominated the market with highest revenue share. The patients with chronic illnesses require ongoing monitoring and diseases information. The patient engagement solutions allow patients to communicate with their healthcare professionals from distant, allowing for a smooth flow of information and patient feedback.
The fitness segment, on the other hand, is predicted to develop at the quickest rate in the future years. The tracking applications are expected to provide a potential growth platform for this patient engagement solutions market segment over the projected period, owing to the surge in demand to improve the user experience, the adoption of wearables, and the increased awareness about fitness and health.
North America accounted highest market share in 2022. This is attributed to important factors such as the adoption of mhealth and electronic health records (EHR) as well as the main corporations’ increasing investment in patient engagement software. Furthermore, rising public awareness combined with increased government funding in the healthcare industry is likely to boost the growth of the global patient engagement solutions market in the North America region.
Asia-Pacific region is expected to develop at the fastest rate 19% during the forecast period. The requirement for new systems, advancement of medical infrastructure, and replacement of software is expected to provide the patient engagement solutions market with lucrative growth prospects.
The patient engagement solutions market is highly fragmented with the presence of several companies. These major market players are striving to gain higher market share by adopting different marketing strategies, such as new product launch, partnerships, investments, and mergers & acquisitions. The key market players are also spending on the development of improved products.
Segments Covered in the Report
By Delivery Type
By Component
By End Use
By Application
By Therapeutic Area
By Functionality
By Geography
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