Automotive Seat Control Modules Market Size To Rise USD 11.48 Bn By 2032

Published Date : 10 Jan 2024

The global automotive seat control modules market size exceeded USD 7.5 billion in 2022 and is expected to rise to USD 11.48 billion by 2032, poised to grow at a CAGR of 4.40% from 2023 to 2032.

Automotive Seat Control Modules Market Size and Growth Rate From 2023 To 2032

Market Overview

The automotive seat control module is an electronic device in modern vehicles that manages various features of power seats. It interprets inputs from controls on the seats and inside the car, allowing drivers and passengers to adjust seat height, position, lumbar support, and other settings. The module processes these inputs and sends output signals to the seat motors, facilitating seat adjustments. Unlike other integrated systems, separate modules control essential seat functions in vehicles. Memory seat modules store and recall seat positions, and in some cars, specific modules handle adaptive seating and safety features.

Automotive seat control modules enhance drivers' and passengers' safety and comfort. They permit precise lumbar support, angle, and seat height adjustments, reducing discomfort during long journeys. Memory seat modules offer the convenience of saving preferred seat settings, facilitating quick adjustments when multiple drivers share the exact vehicle. Advanced modules may also include features like massages, cooling, and heating for added comfort. These modules contribute to safety by integrating sensors that detect seat occupancy and seatbelt use, influencing airbag deployment.

The safety of cars can be further enhanced by integrating cellphones with seat control modules, allowing automatic adjustments based on sensor or camera data, such as recognizing the driver's posture or fatigue levels. The expanding electronic systems significantly influence the market for automotive seat control modules in modern cars. These systems are becoming more complex, incorporating features like advanced safety systems, entertainment options, and networking capabilities. These modules can interpret extensive data and communicate with other automotive systems.

As a result, seat control modules are increasingly integrated with the vehicle's main computer, sensors, cameras, and other electrical functions within the vehicle body. These features can boost market growth. Continental is working on an automotive feature that utilizes memory to save and recall preferred seat positions, automatically adjusting the seat to the driver's preferences upon entering the vehicle. Integrating the seat with vehicle locks enhances communication between the seat and the driver, enabling hands-free driving in automated cars. These advancements are anticipated to contribute to the growth of the global automotive seat control module market in the forecast period.

Major players in the automotive seat market are adopting strategies such as integrating electrical components to enhance comfort and offer features like ventilation, heating, and massaging. The increasing incorporation of technology includes automated seat adjustment systems using sensors for optimal comfort. For instance, in October 2022, NHK Spring Co. Ltd focused on developing car seats to reduce motion sickness, introducing an innovative headrest and hand support for smartphone use. As automated driving technology advances, companies aim to enhance their value in this evolving market.

  • Over the last five years, Atlantis, Ford, and General Motors have collectively invested over USD 35 billion in their U.S. facilities.

Regional Snapshot

Asia-Pacific is anticipated to be at the forefront of the automotive seat market. China, in particular, is expected to hold a substantial market share due to prominent automotive seating manufacturers in the region. The increased demand for budget-friendly vehicles in Asian countries like China, Japan, South Korea, and India, driven by shifts in consumer behavior influenced by the pandemic, is a crucial factor. Notably, China is projected to experience the fastest growth in the region's automotive seat market, driven by a surge in vehicle production and sales.

China is witnessing a growing demand for powered and heated seats, driven by customers' increasing preference for technologically advanced features. China, being a global automotive manufacturing hub, boasts a significant number of industry participants. Many international industry leaders engage in joint ventures and acquisitions with local manufacturers. For instance, in November 2022, Lear Corporation strategically acquired InTouch Automation, a sophisticated automated testing equipment provider and Industry 4.0 technologies crucial for automotive seat production. This move enhances Lear's just-in-time seating production process through standardized testing procedures and increased real-time data collection and analysis capabilities. Moreover, India stands out as the fastest-growing automotive market in Asia-Pacific.

  • In October 2023, Infineon Technologies AG inaugurated a new laboratory in Oberhaching near Munich. This facility is dedicated to advancing quantum electronics and artificial intelligence (AI) technologies.
  • In July 2023, OMRON Healthcare from Japan initiated the construction of a manufacturing facility in Chennai. Valued at ₹128 crores, this plant will specialize in producing automatic blood pressure monitors and is set to start operations by March 2025.

General Surgery Devices Market Report Scope

Report Coverage Details
Market Revenue in 2023 USD 7.79 Billion
Projected Forecast Revenue by 2032 USD 11.48 Billion
Growth Rate from 2023 to 2032 CAGR of 4.40%
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Market Dynamics


Customization of seats according to preference

Slim seats contribute to extra cabin space, enabling customization to meet diverse needs. Original equipment manufacturers (OEMs) enhance comfort and attract customers by offering distinct seat designs and materials. Seat control modules enable customization with features like massage, ventilation, and occupant monitoring. For instance, Faurecia, an automotive seat supplier, introduced occupant monitoring through continuous sensor surveillance, providing drivers with alerts for potential hazards. These seats, equipped with massage and ventilation features, aim to alleviate driver stress and fatigue during extended journeys. Consequently, the rising demand for comfort is anticipated to fuel the need for automotive seat control modules in the upcoming years.

Features targeting customer comfort and safety

The increasing preference for comfort and safety has led to a surge in the popularity of luxury cars, where vehicle components, particularly seats, play a pivotal role in ensuring the well-being of both drivers and passengers. In the United States, where over 4 million interstate commerce drivers navigate long hours, the risk of accidents is higher, especially during fatiguing periods such as 2 am-6 am or 2 pm-4 pm. Prioritizing safety and comfort is crucial to prevent accidents caused by drowsiness and fatigue, making bright seats a significant contributor.


Technical designing problems

Advanced vehicle interiors are essential to enhancing vehicle performance and passenger comfort. Yet, integrating sophisticated electronics, particularly in premium vehicles, has increased design complexity. Premium vehicles rely on seat control modules to enhance user comfort. However, technical challenges or malfunctions in these systems can diminish the efficiency of power seats, impact the adoption of seat control modules, and pose a hurdle to the overall growth of the global market.


High-end models

The expansion of the automotive industry is a crucial catalyst for developing the automotive seat control modules market. Intensifying competition in the automotive sector, coupled with increased consumer affordability, rising incomes, and accessible financing options for vehicle purchases, contributes significantly to the global automotive industry's growth.

The escalating demand for comfort and a luxurious driving experience is a pivotal factor driving the market. Noteworthy elements such as the rising popularity of carbon fibre technology, the emphasis on comfort and energy capabilities in vehicles, and the preference for high-end passenger cars are expected to fuel market growth. Health benefits drive the market, including relief from back discomfort and immediate warmth. Additionally, the growing aftermarket sales of automotive seat control modules propel market advancement during the forecast period.

Improved materials and technologies

The increasing adoption of lightweight materials to lower the bulk of the seat in the automotive seat market presents long-term opportunities. Despite potential challenges posed by the higher costs of modular and evolved seats compared to traditional ones, the market is anticipated to be driven by the growing demand for SUVs, rising vehicle production, and the popularity of climate-controlled seat technology and lightweight seat frames. Additionally, companies are responding to customer preferences by incorporating leather seats for enhanced comfort, contributing to the overall dynamics of the automotive seat market.

Recent Developments

  • On March 7, 2023, Magna introduced its innovative SmartAccess™ power door system on the rear doors of the Ferrari Purosangue, aiming to transform vehicle access experiences. The comprehensive system comprises Magna's power door drive unit, SmartLatch™ featuring a cinch actuator, and pioneering integrated Haptronik™ Software, marking a significant advancement in automotive technology.
  • In October 2022, Toyota Boshoku Corporation, Aisin Corporation, and Shiroki Corporation jointly declared an agreement for the transfer of two overseas manufacturing subsidiaries specialising in seat frame mechanisms from Aisin to Toyota Boshoku.

Major Key Players

  • Hella KGaAHueck& Co
  • Delphi Automotive LLP
  • Continental AG
  • De Amertek Corporation
  • Infineon Technologies AG
  • Omron Corporation
  • Pektron plc
  • Advanced Micro Electronics CO., Ltd
  • Leopold Kostal GmbH & Co. KG

Market Segmentation

By Type

  • Manual seat control module
  • Memory seat control module

By End-User

  • Passenger Car
  • Commercial Vehicle

By Application

  • Headrest positioning
  • Climate based seating (heating, air conditioning and seat ventilation)
  • Massage
  • Seat adjustment (eight-way)
  • Others

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