B2B Sports Nutrition Industry is Expecting to Grow at a Healthy CAGR During the Forecast Period

Published Date : 03 May 2023

The global B2B sports nutrition industry size was appraised at USD 3.78 billion in 2022, grew to USD 4.06 billion in 2022, and is estimated to hit USD 7.68 billion by 2032, growing at a healthy CAGR of 7.35% from 2023 to 2032.

The business-to-business sports nutrition industry is being stimulated by the rising demand for nutrition products among athletes and leisure fitness enthusiasts. An increasing consumer inclination for a fit and healthy lifestyle has led to an increase in gyms and fitness facilities, which is favorably influencing industry expansion.

Market Growth:

The science and practice of using nutrition to promote all aspects of athletic performance is known as sports nutrition. This includes educating you on the best diets, nutrition, hydration practices, and supplements to support your athletic success. The fact that athletes may require different quantities of nutrients than non-athletes is a key distinction between general nutrition and sports nutrition.

It is apparent that the sports nutrition sector will prosper as more individuals aim to pursue careers in sports or at the very least boost their immunity. Additionally, the number of people with diabetes, obesity, and heart disease is rising. All of these actions increased the number of people participating in physical activity, which fuels demand for sports nutrition over the projection period.

B2B Sports Nutrition Industry Report Scope:

Report Coverage Details
Market Revenue in 2022 USD 3.78 Billion
Projected Forecast Revenue in 2032 USD 7.68 Billion
Growth Rate from 2023 to 2032 CAGR of 7.35%
Largest Market North America
Forecast Period 2023 to 2032
Base Year 2022
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Regional Analysis:

The industry for supplements and sports nutrition products was estimated at 44.43 billion dollars in 2021, and by 2030, it is anticipated to reach 85.7 billion dollars.

Based on dollar sales share in that industry, Gatorade Perform was the top non-aseptic sports drink brand. Despite being natural sources of protein, meat, and dairy items are sometimes less convenient and less protein-rich than supplementary protein powders. In 2018, the US industry for supplementary protein powders was estimated to be worth $4.24 billion. Whey protein, casein protein, and pea protein are a few popular types. In addition, during the coming years, plant-based proteins are anticipated to grow in popularity.

Because of the expansion of the sports business and rising demand for health and fitness products, the Asia-Pacific (APAC) region has emerged as the one with the quickest growth. Due to a rise in demand, nations like Australia, China, and India account for almost 80% of product releases in the APAC sports nutrition industry. Australia, along with China and India, holds the largest industry share.



Accepting the healthy lifestyle among the young age group

Awareness of different protein supplements has already significantly increased during the times of shutdown. There is now a lot of room for expansion in the Indian sports nutrition sector as a result of young consumers making exercise a key component of their lifestyles and consumers accepting protein supplements with increasing frequency.

The high degree of digital engagement of younger consumers, who are more committed to fitness, is further reinforced by social media's role in promoting body consciousness and the internet's widespread availability of far more information than was previously the case. Products for sports nutrition include vitamins, sports drinks, energy snacks, and protein powders. Whey protein and protein isolates are the most popular protein supplements, accounting for 70% of the industry.


Covid-19 pandemic negatively impacted the industry

The use of B2B sports nutrition products is constrained in underdeveloped countries of the world due to illness awareness, high commodity costs, poor economic situations, and a lack of adequate insurance options. Consequently, introducing new products at affordable pricing and stepping up efforts to penetrate these industrys might provide profitable growth opportunities for the B2B sports nutrition players.  The Covid-19 pandemic outbreak, which led to brief lockdowns, the closing of gyms and fitness centers, and the rescheduling of athletic events, has had a detrimental effect on the expansion of the B2B sports nutrition sector.


The industry for B2B sports nutrition is being driven by several efforts key players are releasing new products and consistently coming up with novel formulas. For instance, Abbott announced the release of a new Pedialyte formulation in December 2020 to enhance immunological health through the mix of important nutrients. Electrolytes, glucose, zinc, and vitamins B12, C, and E are all components of this composition. Additionally, businesses use the rising popularity of plant-based or vegan items to industry comparable goods in that category.

It is also anticipated that the growing popularity of outside athletic events would increase demand for B2B sports nutrition. Additionally, web-based sales channels are developing to provide consumers that would significantly ride the industry for B2B sports nutrition enhanced availability and potential.

Application Insights:

One of the main drivers of industry growth is the increasing awareness of the importance of living a physically active lifestyle and the accessibility of commercial sports recovery products on retail shelves and online industryplaces. Demand is expected to be boosted by rising health consciousness and the customer trend toward self-diagnosis. For instance, in November 2017, Apres announced vegan plant-derived protein beverages to help their full-body nutritional refilling. Later, in 2019, Israel-derived nutrition business InnovoPro Ltd launched vegan chick-pea protein powder.

Distribution Channel Insights:

The key driving force for the area is an increase in gym activity. Fitness fanatics' knowledge of their health is growing, which is changing their need for sports nutrition products. To satisfy nutritional requirements, partnerships between reputable gyms and sports nutrition companies are beneficial. The fitness studio segment is anticipated to experience a profitable CAGR throughout the anticipated years. Individualized and tailored dietary plans, counseling, and one-on-one attention for training groups are offered to support clients' fitness journeys.

Recent Development:

  • In February 2023, a sports nutrition study was improved with funding from 226ERS, a company that focuses on healthy food and endurance sports. The corporate name is derived from the distance covered by an Ironman race.
  • In October 2022, to offer individualized nutrition solutions in the South Korean industry, Hologram Sciences and Maeil Health Nutrition teamed. 
  • In April 2022, TechVantage, a platform for nutrient technology that has been operationally upgraded and offers clients nutrient solutions, was introduced by Glanbia Nutritionals.
  • In April 2022, the partnership between SkillStorm and Appian Education was publicized. It is a pioneer in the development of technical talent and organizes a group of US-trained technical talent for its client services. Additionally, the company aims to help its clients adapt to digital transformation by providing trained and qualified Appian developers as an Appian Education partners.

Major Key Players:

  • Glanbia Plc.
  • Abbott
  • PepsiCo
  • The Hut Group
  • Cardiff B2B Sports Nutrition Limited
  • Iovate Health Sciences
  • General Nutrition Centers, Inc.
  • The Bountiful Company
  • Post Holdings, Inc.
  • Herbalife International of America, Inc.
  • The Bountiful Company
  • Clif Bar & Company
  • Science in Sport

Market Segmentation:

By Application

  • Endurance
  • Strength Training
  • Muscle Growth
  • Recovery
  • Energy
  • Weight Management
  • Immunity Enhancement
  • Cognitive Repairment

By Distribution Channel

  • Gyms
  • Fitness Studio
  • Sports Academies

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