Sports Nutrition Market Size, Share, and Trends

Sports Nutrition Market (By Product: Sports Supplements, Sports Drinks, Sports Drinks, Meal Replacement Products, Weight Loss Products; By Application: Pre-workout, Post-workout, Weight Loss, Others; By Formulation: Tablets, Capsules, Powder, Softgels, Liquid, Gummies; By Consumer Group: Children, Adult, Geriatric; By Consumer Group by Activity; By Distribution Channel) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032

  • Last Updated : July 2023
  • Report Code : 1737
  • Category : Food and Beverages

Sports Nutrition Market Size and Growth 2023 to 2032

The global sports nutrition market size was estimated at US$ 22.5 billion in 2022 and it is projected to surpass around US$ 52.11 billion by 2032, growing at a CAGR of 9.3% during the forecast period 2023 to 2032.

Sports Nutrition Market Size 2023 to 2032

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Optimum Sports nutrition helps in providing benefits from the training. It helps in increasing the recovery from the workouts and maintenance and achievement of body weight. It also helps in reducing the injuries to the body and speedy recovery from the same. During the pandemic, there was a decline in the sports supplements as the demand for various essential goods had increased during the pandemic. There was a temporary decline in the demand for the sports supplement owing to limited amount of money to spend on these products. The lockdown resulted in closing down of the sports institutes, health clubs or gyms and other fitness centers. Therefore, the market had dropped. But the sales of the supplements had increased through the online websites. In order to avoid the crowded places and in order to maintain hygiene, there was a shift to the ecommerce websites. An increased awareness regarding healthy lifestyle has led to a demand in the sports nutrition.

Key Takeaway:

  • By formulation, the powder formulation segment has garnered share of around 41% in 2022.
  • By consumer group, the adult segment has accounted revenue share of around 67% in 2022.
  • By end-user, the fitness enthusiasts segment has held revenue share of around 40.6% in 2022. However, the lifestyle users segment is growing at the highest CAGR.
  • By sales channel, the brick-and-mortar segment held market share of around 76% in 2022. However, e-commerce is fastest growing segment from 2023 to 2032.

Growth Factors

The desire to achieve a healthy and lean or either well built structure will primarily demand the sport nutrition foods or supplements. There's an increase in the demand of sports nutrition amongst the sports enthusiasts and fitness enthusiasts. The demand for the sports nutrition has increased due to the lifestyle consumers in order to gain energy and muscle. Also there is a demand for sports nutrition in order to have a weight loss or even weight gain, the consumers are using these products in order to gain energy, muscle strength and improved health. There's an increased demand for sports nutrition in the senior citizens. Involvement of people in various sport related activities have also led to a growth in the market. The availability of various gels, bars and ready to drink powders are expected to drive the market of the sports supplements.

The sport drinks consist of various fruits and vitamins which come in various flavors like strawberry, banana mix, fruit, Peach, mango, blue Raspberry. Etc. and hence provides a varied range of flavors and tastes through the consumers. Collaborations and partnerships in various companies have also led to an increase in the growth of this market. There are increasing investments and product developments in the sports nutrition industry and therefore the market segment is expected to grow during the forecast. The market should positively grow due to a demand for sports nutrition in various health clubs and fitness centers.

Report Scope of the Sports Nutrition Market

Report Coverage Details
Market Size in 2023 USD 23.47 Billion
Market Size by 2032 USD 52.11 Billion
Growth Rate from 2023 to 2032

CAGR of 9.3%

Sports Supplement  Segment Revenue Share in 2022 51%
North America Market Share in 2022 45%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Product, Application, Formulation, Consumer Group, Consumer Group by Activity, Distribution Channel, Geography
Companies Mentioned MusclePharm, The Bountiful Company, Iovate Health Sciences, Abbott, Cliff Bar, The Coca-Cola Company, Quest Nutrition, PepsiCo, Post Holdings, BA Sports Nutrition, Cardiff Sports Nutrition

Product Insights

On the basis of the product type, the sports supplement segment had the largest market share 51% in 2022 and it shall grow during the forecast period as there is an increase in the consumption of protein supplements. The availability of various plant proteins like pumpkin seed, hemp, rice, tea and soy the market segment is expected to grow. There's a great demand for protein supplements like the whey protein. In order to strengthen the muscles of the athletes and the gym goers, there's an increasing consumption of these sports supplements. It has a wide range of availability in the market in many physical stores and also they are available on the online platforms.

Sports Nutrition Market Share, By Product, 2022 (%)

The sports food segment is also expected to rise during the forecast period. Energy bars and the protein bars are gaining popularity in the snacks segment of the sports nutrition. Healthy snacking for weight management is in great demand and it shall grow during the forecast period especially in the younger population. The prevalence of obesity is leading to a growth in the market. Many companies are investing in the innovation of sports nutrition products to offer to the market in the coming years.

Application Insights

About 35% of the market share was held by the post workout segment in terms of application. The supplements which are used post workout offer benefits in repairing the muscles it helps in recovery and maintenance and also hence enhances the muscle gain during the process. The post workout supplements are estimated to help in the growth of the market. The different post workout supplements like the Casein, glutamine, and the amino acidswill have a good growth during the forecast period. An increased awareness regarding these post workout supplements will lead to a growth in the market during the coming years. The consumers that have an active lifestyle are also expected to support the growth of sports nutrition market during the forecast.

Distribution Channels Insights

The physical store segment had the largest revenue of about 75% till the last year and it is expected to grow during the forecast. Large number of products is available in these stores. The various physical stores like the Specialty stores, retail stores, grocery stores, general discount stores and fitness institutes offer sports nutritions. They also provide with membership benefits and loyalty programs, which help in providing better consumer service. Large amount of revenue is generated through these stores in the sports nutrition market.

The online segment for distribution of sports nutrition had seen a major breakthrough during the pandemic. Due to the lockdown, the sale of Sports Nutrition had increased on the online channels. Various ecommerce retailers had entered into the sports nutrition segment. The discounted offers, which are provided on the online stores, has generated a great income even during the pandemic.

End User Insights

Depending upon the end user, the sports nutrition market had number of consumers from the lifestyle users. These people are the people who casually exercise in order to stay fit and want to consume healthy food. The demand in the lifestyle segment has grown due to awareness in the consumers and this segment has seen a growth in the plant based sports nutrition due to awareness regarding the benefits of these products.

Region Insights

The North American region has dominated the market and garnered 45% of the revenue. Increase demand and adoption of supplements in US has resulted in the growth of the market share. Awareness regarding the well-being and the health of the consumers has also resulted in the growth of the market in this region. Many companies or major market players are located in the North American region and therefore the market is expected to grow during the future.

Europe is also expected to have a good growth during the forecast period as there is increased participation in sports and various initiatives are taken by the government bodies.

Recent Development

  • The market for sports nutrition shall grow due to the ongoing IPL season.
  • For the 2020-21 season Optimum Nutrition will be the official nutrition partner of the Hero Indian Super League FC Goa. It is one of the leading sports nutrition and fitness supplement brands in India.

Key Market Players

  • MusclePharm
  • The Bountiful Company
  • Iovate Health Sciences
  • Abbott
  • Cliff Bar
  • The Coca-Cola Company
  • Quest Nutrition
  • PepsiCo
  • Post Holdings
  • BA Sports Nutrition
  • Cardiff Sports Nutrition

Segments covered in the report

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Product

  • Sports Supplements
    • Protein Supplements
    • Vitamins
    • Minerals
    • Amino Acids
    • Probiotics
    • Omega -3 Fatty Acids
    • Carbohydrates
    • Detox Supplements
    • Electrolytes
    • Others
  • Sports Drinks
    • Isotonic
    • Hypotonic
    • Hypertonic
  • Sports Food
    • Protein Bars
    • Energy Bars
    • Protein Gels
  • Meal Replacement Products
  • Weight Loss Products

By Application

  • Pre-workout
  • Post-workout
  • Weight Loss
  • Others

By Formulation

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Gummies

By Consumer Group

  • Children
  • Adult
  • Geriatric

By Consumer Group by Activity

  • Heavy Users
  • Light Users

By Distribution Channel

  • Brick and mortar
    • Specialty Stores
    • Small Retail Stores
    • Fitness Institutes
    • Grocery Stores
    • General Discount Stores
    • Discount Clothing Retailers
  • E-commerce

 By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa

Frequently Asked Questions

The global sports nutrition market size was reached at US$ 22.5 billion in 2022 and it is expected to rake round US$ 52.11 billion by 2032.

The global sports nutrition market is expected to drive growth at a CAGR of 9.3% from 2023 to 2032.

The major players operating in the sports nutrition market are MusclePharm, The Bountiful Company, Iovate Health Sciences, Abbott, Cliff Bar, The Coca-Cola Company, Quest Nutrition, PepsiCo, Post Holdings, BA Sports Nutrition, Cardiff Sports Nutrition

Various flavors like vanilla, chocolate are providing a tough competition for regular chocolates and soft drinks. Owing to all of these reasons, the market is expected to grow during the forecast. The green label trend in various countries is also expected to drive the market.

The North America region hit highest revenue share of 45% in 2022 and will lead the global sports nutrition market.

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